2. INTRO
INTRODUCTION
 India's largest Fast Moving Consumer Goods company with 100 factories across India.
 In 1931, first Indian subsidiary, Hindustan Vanaspati Manufacturing Company,
followed by Lever Brothers India Limited (1933) and United Traders Limited (1935).
 HUL formed in November 1956;
 The Anglo-Dutch company Unilever owns a majority stake in Hindustan Unilever Limited.
 one of the country's largest exporters and recognised as a Golden Super Star Trading House
 The mission – “add vitality to life.”

3. VISION OF THE COMPANY

4. Lux, lifebuoy, dove
Personal wash Pears, rexona, breeze,
Surf excel
Laundry Wheel
sunlight
Fair & lovely
Skin care Ponds
vaseline
Sunsilk
Hair care
Clinic
Hindustan unilever
ltd
Pepsodent
Oral care
closeup
Axe
Deodorants
rexona
Color cosmetics lakme
ayurvedic ayush

6. CONTRIBUTION TO DIFFERENT SECTORS
2.2%
7.3%
HOME & PERSONAL CARE
16.2%
FOODS
74.3% EXPORTS
OTHERS(CHEMICALS, WATE
R)
MARKET CAPITALISATION AS PER BSE Dec 2008

7. PERSONAL CARE

8. TOILET SOAPS BY HUL
HUL is the market leader in the soap segment in India

9. •Lux was launched in UK in 1899 as a Laundry soap to wash delicate(silk) clothes in home.
•In India, Lux launched in 1929 & it has proved to be a powerful brand in beauty soap segment.
•From the starting, it has been claimed as “The Beauty Soap Of Film Stars”.
•In 2006, Lux was awarded as Awaz consumer Award 2005 as the most preferred toilet soap.

10. •Dove was launched in 1955 in US. It has been available in India from 1995.
•It has proved to have ¼ of moisturising cream that maintains the skin be smooth & soft.
•In 2004, HUL’s campaign of Real Beauty by Ogilvy inspired women to have the
confidence to be comfortable with themselves & in 2006 it got the Grand Effie Award.

11. GERMS SE KOI DAR
NAHI
•Launched in 1895 in UK and then in India.
•A Low cost soap catering huge population.
•The jingle, ‘Making a billions of Indian feel safe and secure’
Says everything!!
•Comes with different varieties and treats different needs.

12. Competitors of HUL SOAPS
HUL brands Competitors brands
• Lux • Santoor, Chandrika
• Rexona • Cinthol, Mysore Sandal
• Breeze • Godrej no. 1, Nirma
• Lifebuoy • Dettol

13. Competitors of HUL SOAPS
HUL brands Competitors brands
• Pears • Santoor, Savlon
• Dove • Camay
• Margo
• Hamam
• Cinthol
• Liril

14. HUL’s SOAP MARKETSHARE
60% 57% 55% 55% 54%
52%
50%
40%
HUL
30%
NIRMA
GCPL
20%
10% 10%
9% 9%
10% 6% 8% 8% 9% 6% 5%
0%
FY04 FY05 FY06 FY07 FY08

15. The HUL Hair Care

16. Sunsilk was launched in1964, is the largest beauty shampoo brand in
the country. Positioned as the 'Hair Expert', Sunsilk has identified
different hair needs and offers the consumer a shampoo that gives
her the desired results.
The benefits are more compelling and relevant since the variants are
harmonised in terms of the product mix - fragrance, colour and
ingredients are all well linked to cue the overall synergy. The range
comes in premium packaging and design. The accent is on "It knows
you, and hence knows exactly what your hair needs".

17. Clinic Plus Health shampoo was launched in India in the year 1987. It is
India's largest selling shampoo, offering the five most important hair
health benefits: strengthens weak hair, prevents hair breakage, softens
rough dry hair, shine for thick and healthy hair, and contains anti-
dandruff ingredient.
The franchise also includes Clinic All Clear Total, first introduced in 1996.
It is a dual shampoo – it not only fights the last dandruff flake, but also
adds back lost nutrients to make hair healthy and beautiful. Clinic All
Clear Total is a dandruff solution for everyday use.

18. DOVE SHAMPO
Became India’s Largest Premium
Shampoo
Brand within the launch of 1 year.
HUL is upgrading Dove time to time
to meet
customer needs e.g. Dove Daily,
Dove Dry Therapy, Dove Breakage
Therapy
& so on…

19. Competitors of HUL Hair Care
• Sunsilk • Pantene
• Clinic Plus • Head & Shoulders
• Dove • L’Oreal, Garnier

20. Welcome to the segment Of
HUL Oral Care

21. • Pepsodent, launched in 1993, was the first toothpaste with a unique
anti-bacterial agent to address the consumer need of checking germs
even hours after brushing.
• Pepsodent packs included a Germ Indicator in February-May
2002, which allowed consumers to see the efficacy in fighting germs.
As a follow-up, in October 2002.
• The relaunch campaign in October 2003 widened the context to
"sweet and sticky" food and leveraged the truth that children do not
rinse their mouths every time they eat, demonstrating that this makes
their teeth vulnerable to germ attack.
• Pepsodent's most recent campaign aims at educating consumers on
the need for germ protection through the night.
• Pepsodent also includes a range of toothbrushes.

22.  Closeup is the original youth brand of India.
The first brand targeting youth in the oral care market, with an edgy and
youthful image which stays relevant till date. Ever since its launch in 1975
Closeup was the first gel toothpaste to be launched in India and has led
the gel toothpaste segment ever since.
Closeup became the first Gel toothpaste with Fluoride in the Indian
Market!
The brand umbrella also includes Closeup Lemon Mint, gel toothpaste
with the whitening benefits of lemon.
The latest entry in the Closeup stable is Closeup Milk Calcium –
revolutionary new toothpaste with the goodness of milk calcium

23. Competitors of HUL Oral Care
• Pepsodent • Colgate
• Close Up • Meswak
• Dabur Red
• Anchor

24. TOOTHPASTE MARKET SHARE
60%
48% 48% 49%
50% 46% 47%
40%
32%
33% 32% 30% 30% COLGATE
30%
HUL
20% DABUR
8%
10% 7% 7% 9%
2%
0%
FY04 FY05 FY06 FY07 FY08

25. HUL COSMETICS

26. Named after the French opera Lakmé
Lakme started in 1952 as a 100% subsidiary of Tata Oil Mills
In 1998 Tata sold off their stakes in Lakmé Lever to HLL
It offered a range of cosmetics with nail polishes & lipsticks
from the early 80’s
It has introduced a range of skincare products from 1987.
Competitors :
Revlon, Maybelline,L’Oreal

27. Theron T. Pond, a pharmacist from New York, introduced 'Pond's in 1846
In 1886 it was relaunched as Pond's Extract and in 1914 Pond's Cold Cream
In 1955 Pond's Extract Company merged with Chesebrough Manufacturing and in
1987 Unilever purchased Chesebrough-Pond's
Competitors:
Nivea, Charmise

28. HUL FOOD BRANDS
TEA
• Brooke Bond
• Lipton
COFFEE
• Brooke Bond Bru

29. FOOD
• Kissan
• Annapurna
• Knorr
ICE CREAM
• Kwality Wall’s

30. TEA
• Brooke Bond Red Label was launch in 1903
• It is India's single largest tea brand

31. SALT
• Annapurna brand, first introduced
in 1997
• The brand currently operates in two of the
largest, almost universally consumed, foods
categories of the country – Salt & Atta (wheat
flour)

32. ICE CREAM
• Kwality Wall's, launched in 1995
• Key launches includes.
Cornetto, Feast, Viennetta, and a range of
Sundaes, and also exciting eats for children
specifically, like Lime Punch or Sunshine Zing Cone

33. COMPETITORS

34. TEA

35. SALT

36. SOUPS

37. ICE CREAM

38. HUL LAUNDRY CARE

39. Pioneer in Indian detergent powder.
Constantly upgraded itself.
e.g. Surfexcel Blue, Quick wash,

40.  Launched in 1969, Rin with the power of its thunderous
lightning flash has become a household name synonymous
with dazzling white clothes.
 A Value added brand with different variants e.g. Rin matric &
Rin advanced.
 Rin has won a number of accolades, the most recent being
voted as the Most Preferred Detergent brand in India at the
Awaaz Consumer Awards in 2006.

41. SUNLIGHT
•A Heritage brand launched in 1888
In the form of detergent cake.
•Value added brand i.e. priced over
Wheel but below Rin.
•Famous in WB & Kerala.

42. • Low priced detergent.
• Introduced in 1987 to compete with
Nirma.

43. COMPETITORS
• SURF EXCEL: ARIEL
• WHEEL: NIRMA
• RIN: TIDE

45. Operating
Company Name Net Sales Net Profit
Profit Margin
(in Rs. (in Rs.
Growth (%) Growth (%) (%) (%)
Crore) Crore.)
FY'08 FY'08 FY'07 FY'08 FY'08 FY'07 FY'08 FY'07
HUL 13880.56 13.36 9.38 1769.06 -4.65 31.76 14.95 14.74
GCPL 891.92 17.22 16.05 148.12 21.37 0.68 22.27 20
Dabur 2093.63 19.9 29.7 316.77 25.66 33.3 18.59 17.45
Colgate 1518.88 14.03 16.02 231.71 44.66 16.4 18.09 18.79
Marico 1575.99 14.76 31.39 143.41 23.45 17.47 13.29 13.77
Proctor and Gamble 643.95 18.54 -4.98 131.42 46.3 -35.6 27.75 24.14
3

46. SWOT Analysis
Strengths:
•Strong brand portfolio, price quantity & variety.
•Innovative Aspects.
•Presence of Established distribution networks in both
urban and rural areas.
•Solid Base of the company.
•Corporate Social Responsibility(CSR)
Weaknesses:
•"Me-too" products which illegally mimic the labels and
brands of the established brands.
•Strong Competitors & availability of substitute products.
•Low exports levels.
•High price of some products.
•High Advertising Costs.

47. SWOT Analysis
Opportunities:
•Large domestic market – over a billion populations .
•Untapped rural market.
•Changing Lifestyles & Rising income levels, i.e. increasing per capita
income of consumers.
•Export potential and tax & duty benefits for setting exports units.
Threats:
•Tax and regulatory structure.
•Mimic of brands
•Removal of import restrictions resulting in replacing of domestic brands.
•Temporary Slowdown in Economy can have an impact on FMCG Industry.

48. MARKETING STRATEGIES OF HUL

49. MARKETING STRATEGIES OF HUL FOR
URBAN INDIA
• Adopted Total Productive Maintenance(TPM)
to meet zero error, zero loss.
• Focuses on short supply chain for distribution.
• To meet the every needs of people everywhere.
• Also uses Direct selling channel(HUN), franchisee to reach
everyone e.g. Aviance, Ayush.
• Build segments & market for the future where
Unilever has strong expertise.

50. MARKETING STRATEGIES OF HUL
FOR RURAL INDIA
For long term benefits, HUL started Project Streamline
in 1997.
Appointed 6000 Sub-stockists that directly covers
about 50,000 villages & 250 million customers.
Integrate Economic, Environment & Social objectives with
Business agenda.
Project Shakti, partnership with Self help
groups of Rural women & covers 5000
villages in 52 districts in different states.

51. Corporate social responsibility
 Providing education on health and hygiene
 Women empowerment
 Water management
 Rehabilitation of special or underprivileged children
 Care for the destitute and HIV-positive
 Rural development.
 Plays active role in natural calamities

52. EVERYDAY I WILL SELL.
EVERYDAY I WILL
EARN.
MONEY. RESPECT
Started in 2001, Shakti is HUL's rural initiative, which targets small villages with population of
less than 2000 people or less.
micro-enterprise opportunities for rural women
Providing health n hygiene education through shaktivani program
ishakti portal
Shakti has already been extended to about 15 states ,80,000 villages in with 45,000 women
entrepreneurs and generating Rs.700-1000 per month to each women.
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53. Thank you for your time....