Presented at IntraTeam Event 2013 - Copenhagen - March 7, 2013
Power has been an underdeveloped concept in the rhetoric surrounding the use of many-to-many intranets. Expressions like "liberation" and "enhanced collaboration" and "freedom" are common in marketing, but is this really the case? How does power really work on the social intranet? Who is in control? What are the opportunities of this new model? What are the risks? Does the social intranet make employees more or less powerful? Using ideas developed by communications philosopher Manuel Castells, Gordon introduces how leaders and managers can understand network power inside of their organizations, and identify both opportunities and risks
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Communication Power and the Social Intranet
1. COMMUNICATION POWER &
THE SOCIAL INTRANET
March 7, 2013
IntraTeam Event Copenhagen
Gordon Ross
VP Strategy & Co-founder
gordonr@thoughtfarmer.com
2. !
WARNING
THIS IMAGE
DEPICTS THE REAL
GLAMOUR OF
WHAT SOCIAL
INTRANET
CONSULTING
LOOKS LIKE"
!
YES, THAT’S A BOTTLE OF RED WINE
NEXT TO MY LAPTOP (AND NIBS)"
8. culture of learning!
it's okay to make mistakes!
employees demonstrate responsibility!
willingness to share!
willingness to ask questions!
managers walk the talk!
82. What kind of organizational political
form do we want to be a part of, to
resolve the divergent interests that are
bound to happen? !
83.
84.
85.
86. AUTOCRATICALLY"
We'll do it this way"
"
BUREAUCRATICALLY "
We're supposed to do it this way"
"
TECHNOCRATICALLY "
It's best to do it this way"
"
DEMOCRATICALLY "
How shall we do it?"