These slides are excerpts from Borrell's September memo advising clients on their 2013 budget planning. It shows the top 20 companies growing local digital advertising fastest, as well as the bottom 10 seeing declines.

1. Prepping for 2013:
The Local Digital
Advertising Landscape
September 2012 Research from Borrell Associates

2. About this research
Borrell Associates tracks local online advertising in all 513
Digital Marketing Regions (DMRs) in the U.S. The research in these
slides was designed to help media buyers and sellers plan for 2013.
They are excerpts from a Sept. 2012 memo to Borrell’s subscribers
outlining major changes in the local digital media landscape.
To find out how to become a subscriber, visit:
www.borrellassociates.com/reports/subscription

3. www.borrellassociates.com
Micro Trends

4. Company Growth Rate
Journal Communications (TV) -11.5%
Monster.com -11.4%
Marchex
Micro Trends -10.5%
www.borrellassociates.com
Torstar (Canadian newspapers) -5.9%
Yell Group* (yellow pages) -5.8%
A.H. Belo (newspapers) -5.1%
Fisher Broadcasting* (TV & radio) -5.0%
New York Times Co. -1.9%
Move Inc. (Realtor.com) -1.0%
Scripps (newspapers) -1.0%

5. Local Online Ad Sales in 2013
 30% overall growth in most local markets
 Untargeted banner sales decline -3%
 Targeted banner sales increase 105%
 Online video ad sales up 43%

6. Free Local-Market Spending Data
Local Online Ad Sales in 2013
www.borrellassociates.com
To access the data, visit:
www.borrellassociates.com/dmr

7. Questions?
Phone: 757-221-6641
Email: info@borrellassociates.com
Website: www.borrellassociates.com
LinkedIn Group: Local Advertising & Marketing Trends