Singapore as a Gateway to Asian growing markets

1. Singapore – Gateway to Asia
prepared by: Goran Jurum
Strategic Business Development Consultant
Asian Markets
Certified Board Member, CROMA 2008.
Certified Sales Consultant, CINCOM 2006.
E-mail: goran.jurum@inet.hr
Zagreb, 02./10./2010.

2. Singapore – Gateway to Asia

3. Singapore – Gateway to Asia
2010. World fastest growing economy (+17,9 % 1st
half)
• - Hub to enter SE & East Asian markets
(member of ASEAN-10)
• - Open, competive & innovative economy
• - The most globalized country in the World
• - World's top logistic hub (WB)
– - 5th
bussiest Sea-Port in the World & important
Airport-hub
• - World's leading financial centre (ranked 4th
)
• - World's most business friendly economy

4. Singapore – Gateway to Asia
• - SE Asia off the Malaysian peninsula
• - separated by the Straits of Johor
• - multicultural cosmopolitan city – state
• - best quality life in Asia & 11th
overall in the
W.
• - 2nd
most densely populated country (after

5. Singapore – Gateway to Asia
• Rankings: Singapore Changi Airport 2010: 1/190 & S.
Airline
• A. T. Kerney – Foreign Policy, Globalization Index 2006.: 1/62
• UN: HDI (2009.) 23/182
• Foreign Exchange reserves: 8/156
• External debt: 65/202
• The Wall Street Journal - Index of economic freedom (2008.):
2/155
• The Economist – Quality of life Index (2005.): 11/111
• WEF – Enabling Trade Index (2009.): 1/121
• - Global Competitiveness Index (2009-10): 3/133
• - Travel & Tourism Competitiveness Index:10/133
World Tourism Organization: 29th
of all countries

6. Singapore – Gateway to Asia
• Comparison with Croatia:
• - Population: 5,0 mil., slightly over population
in Croatia (cca 4,5 mil.)
• - Surface area: 710 km2 comparing to 56.594
km2 (80 times bigger), Zagreb 641 km2
• GDP p/c (nominal 2009.) US$: 37.293 vs.
14.243

7. Singapore – Gateway to Asia
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8. Singapore – gateway to Asia
• AFTA – ASEAN Free Trade Area + ACIA
(ASEAN Comprehensive Investment Area):
- foundation for AEC
– - signed in 1992. in Singapore originally for
ASEAN-6
– - common external preferential tariff scheme to
promote mutual free flow of goods & services
within ASEAN

9. Singapore – Gateway to Asia
• ASEAN-10: - Singapore (founding member
of AFTA), Indonesia, Malaysia, Philippines,
Thailand, Vietnam, Cambodia, Laos, Burma
(Myanmar), Brunei
• ASEAN + 3: - China, Japan, S. Korea
• - India
• - Australia

10. Singapore – Gateway to Asia
• ASEAN-10:
- bigger by the population than the EU-27 (0,5 bn.
inhabitants)
• - cohesive integration processes like in the EU
leading towards the creation of the ASEAN
Economic Community
• - stronger intra ASEAN possibilities for growth
(domestic demand)
• - populated with young skilled labor force

11. Singapore – Gateway to Asia

12. Gateway to Asia
• ASEAN-10:
• The aim is to creaate ASEAN Economic
Community (AEC) by 2015. like EU
• Integration based on 3 pillars: - security
• - socio-cultural
- economic

13. Singapore – Gateway to Asia
• ASEAN-10 dialogue partners: (FTAs)
– - EU – FTA under negotiation
– - USA
– - China – ASEAN + 3, ACFTA from 2010.
– - Japan – ASEAN + 3
– - S. Korea – ASEAN + 3
– - India
– - Australia & N. Zealand

14. Singapore - Gateway to Asia
• Business travel in the Region:
• - Singapore: Croatain Passport holders travel to
Singapore VISA FREE (up to 30 days stay)
• - Malaysia: visa free travel up to 30 days
• - S. Korea: 30 days
• - Hong Kong: 14 days
• - Macao: 90 days

15. Singapore – Gatway to Asia
• EUs (EEAS) relations with ASEAN (2007.-
12.):
• Due to the political situation in Burma frozen,
but progressing after 16th
ASEAN-EU
Ministerial Meeting held in Nurnberg, 2007.
• EEC – the 1st
to est. relations with ASEAN in
1972. and in 1980. at ministerial level (Brux.)
• ASEM Summit, 2010., Oct. 4th
-5th
• EU – S. Korea Summit, 2010., Oct. 6th

16. Singapore – Gateway to Asia
• Asia – Europe Meeting (ASEM):
• Informal dialogue process initiated in 1996.
between the 2 partenrs for better understanding

17. Singapore – Gateway to Asia
• Croatia is expected to be 28th
member state of
the EU (envisaged membeship in 2012.)
• After joining the EU Croatia's relations will be
governed by the "acquis communitaire"
– - relaxing and easing of the visa regime
– - better insitutional umbrella under the EU

18. Singapore – Gateway to Asia
• ASEAN Regional Forum (ARF):
• Formal multilateral dialogue in APAC Region,
since 1994. consisting of 27 participants
• ASEAN-10 + EU, USA, China, Russia,
Canada, Japan, India, Pakistan, S. & N. Korea,
Australia, N. Zealand, Sri Lanka, Bangladesh,
Mongolia, Papua N. Guinea & Timor-Leste

19. Singapore – Gateway to Asia
• Source: Tom Lister www.ExportBlueprint.com
• Export Success Report:
• http://media.exportblueprint.com.s3.amazonaws.com/
export_success_report.pdf
• Trade Statistics:
• http://www.exportblueprint.com/videos/tradestats.htm
l
• Applying the 80/20 principle:
• http://www.exportblueprint.com/videos/8020.html
• How to find Potential Intl. Distributors:
• http://www.exportblueprint.com/videos/distributors.ht

20. Singapore – Gateway to Asia
• Web pages:
• www.business.gov.sg (Government)
• www.thegovmonitor.com/world_news/asia/singapore
• https://app.stb.gov.sg/asp/index.asp (Singapore
Tourist Board)
• https://app.stb.gov.sg/asp/index.asp (Dialy
Newspapers)

21. Singapore – Gateway to Asia
• Thailand: Growth rate 6,25 % (GDP in 2010.)
• 38/139 on the WEF scale on competitiveness
• (permanently on the top 1/3 economies) beside
political turmoil
• 12th
on the scale for investor protection (ahead
of Japan, S. Korea, China, Australia, Italy,
France
• Oureach Indonesia, Vietnam, Cambodia,
Philippines, India

22. Singapore – Gateway to Asia
prepared by: Goran Jurum for the Presentaion at
the Croatian Chamber of Economy
Strategic Business Development Consultant
Asian Markets
Certified Board Member, CROMA 2008.
Certified Sales Consultant, CINCOM 2006.
E-mail: goran.jurum@inet.hr
Zagreb, 02./10./2010.