9. What % of your business comes
through referrals?
02/25/13
10. How many of you have a system
in place to get referrals?
02/25/13
11. Introduction
Not a regular BNI chapter meeting
but
An information and pre-registration session
12. Agenda
• Information about BNI (History etc.)
• How we start chapters
• Realistic idea of what your business
can expect from a chapter
I will answer all questions at the end
13. BNI
• Founded in 1985
• Dr. Ivan Misner
• Now
• 52 countries
• 6,290 chapters
• 1,47,000 members
• 71 lakh referrals
• 18,150 crores of business
14. BNI India
• Largest business referral
organisation in the world
Last year
• 10 cities – Mumbai, Bangalore, Pune,
Goa, Gurgaon, Chennai ,Mysore,
Hyderabad, Coimbatore & Kochi
• 71 chapters
• 2700 + businesses
• 1,68,037 referrals passed
• 461 crores worth business in India
19. Simple Philosophy
Givers Gain
If I give you business, you will
want to give me business.
Successful chapters are made
up of people who work on how
many referrals they can give
20. What You Can Expect
From Joining a BNI Group
Chapter of
20 people passes 50
referrals a month
30 people passes 150
referrals a month
40 people passes 300
referrals a month
50 people pass 500
referrals a month
21. Commitments
1. Attend the weekly meetings
2. Arrive at 7:30 am and stay until 9:30am
3. Commit to “Givers Gain” philosophy
4. Help the group to grow
5. Get to know the others in the group by
doing ‘one to one’ meetings every week
22. Education
1. Members Success Programme (MSP)
2. Leadership Training
3. Presentation Skills
4. Referral Workshop
5. Social Media Worshop
6. Power Team Workshop
7. National Conference/ Regional Member
Days
23. 30 Second Presentation
Please Stand
• Introduce yourself
• What you specialise in
• Where you do business
• What type of referrals you
would like from the group
Click for stop watch
24. BNI Relationships
We are looking for
people who are
prepared to;
1. Make a strong
commitment to their
group
2. Prepared to invest
the time to build
We are NOT looking for hunters relationships
26. Expanding The Core Group
35+ Members
• STEP 1 - Group needs 35+ members
• Smaller groups tend to struggle for survival
• You invite your own visitors every week
• Launch date is in the hands of the core group
• When group reaches 25+ members
27. The Launch Process
• Close the group to further applications for 5 weeks
• 25+ signed in and paid people
• Group trained in BNI system
• Leadership team picked
• Prepare for a showcase of your busines to 100
business people
29. The Application Process
• Complete an application form and hand it in with
payment
• Once off registration of Rs. 3750.00
• Annual subscription of Rs. 20,715.00 + 2,520
(10.30% Service Tax) = 26,985.00
Compared with the cost of other advertising. BNI
membership is tremendous value and the most
effective way to generate new business
You as a group take care of your own Meeting Room Fees
30. The Application Process
• Pre-registering now is a no-risk proposition
• We ask for a strong commitment in return
• You need to make sure that this is right for you
before you start.
• You will need to bring at least one qualified
visitor every week (up to launch)
31. The Application Process
• 10 people bring 1 each = 20 in room, 6 will commit
16 people bring 1 each = 32 in room, 8 will commit
24 people in room bring 1 each = 24 in room, 11 will commit
• Become 35 and get ready for training & Launch!
02/25/13
32. Benefits to Core Group
1. Lock out your competitors
2. You decide who joins your BNI group
34. Top 50 Top 50 Categories in Irish (SW Region) Chapters 2007
1 Accountant 26 Recruitment
Agency
2 Solicitor 27 Corporate gifts
3 Mortgage Broker 28 Landscape services
4 QFA 29 Conference
Facilities- booking
5 Printer 30 Office Furniture
6 Auctioneer 31 Painting &
Decorator
7 IT Sales-Service 32 Photographer
8 General Insurance 33 Plumber
9 Business Coach 34 Public Relations
10 Human Resources 35 Car Sales
11 Web-Hosting & 36 Carpenter
Design
12 Electrician 37 Carpet Cleaner
13 Office Supplies 38 Commercial
Cleaner
14 Building Supplies 39 Computer training
15 Telecommunication 40 Courier Services
Systems-sales
16 Architect 41 Loss Assessor
17 Graphic Designers 42 Bank Services
18 Security Systems 43 Training
19 Engineer 44 Caterer
20 Health & Safety 45 Chauffeur
Consulting
21 Marketing Services 46 General Builder
22 Sign Writing 47 Quantity Surveyor
23 Wine Merchants 48 Property
Management
24 General- Motor 49 Environmental
insurance services
25 Interior Design 50 Kitchen & Bath
sales
35. Power Teams
Financial Trades Misc
IFA Plumber Photographer
Mortgage Electrician Chauffer
Accountant Painters Wedding planner
Management accountant Damp proof Event coordinator
Banker Carpet and flooring Florist
Stockbroker Roofer Band
Solicitor Joiner Magician
Asset Finance Landscaper DJ
Insolvency Practitioner Fire & Safety Corporate clothing
Invoice Factoring Air conditioning Travel agent
Debt Collection Builder Hotels
Insurance Handyman IT Training
Bookkeeper Fencing Life coach
Will writer Driveways Sales training
Law cost draftsman Kitchens Time management
Selling Property Bathrooms Presentation skills
Carpet cleaning Marketing consultant
Security Catering
Windows
Car repair & body shop
Signs
Health & Wellness Business Property
Osteopath IT support Estate agent
Massage Software Chartered Surveyor
Physiotherapist Web Design Locksmith
Acupuncture Hosting Alarms
Nutrition Graphic design Property management
Homeopath Printer Removals
Optician Mobile phones Architect
Dentist Lease cost routing Surveyor
Vet Printer Cleaning services
Fitness coach Gas & Electric Cleaning products
Fitness Club Stationery supplies Interior design
Beauty salon Telephone systems Furniture bespoke
Hairdressing salon Photocopier Property maintanence
Skin care Office equipment Property Investment
Hypnotherapist Courier service Civil Engineer
Physiologist Car leasing
Counsellor Water cooler
Business coach
Promotional gifts
PR
Advertising / radio
Recruitment
36. People Not to Invite
Categories of those who are all ready part of
the core group
People who neither live nor work within a
reasonable distance
People who are not looking for business
37. Who Do I Know Who Wants
To Join BNI
Impossible
to sustain
inviting
38. Who Do I Know Who Wants
More Business
Easy to
sustain
inviting
Notas do Editor
Good Morning! Welcome!
May I request all of you to keep your mobiles on Silent or Off Mode, Thank You
My name is ____________ & I am the Regional Director for BNI ________ (insert chapter name) Can i request the Visitors to Pass their visiting Cards around, if they have not done so far, We will give you a chance to introduce later If nothing else works out for you today, then at least you ’ll have made some fantastic new contacts!
OK lets get started. How many of you Can you handle more business? (show of hands) Great you are in the right place In a moment we are going to show you how we have more business for you.
Before we do that let me ask you a question:- Think back on last major purchas e... car, mobile phone, dinner in a fancy restaurant. It is likely that you made this purchase based on a recommendation from your friend ... Would I be right in stating this?
As customers we love to be referred , when we are going out there buying we prefer to be referred. .. to a vendor so that we get additional importance from them...Also when a trusted friend gives us advice we Feel more confident in our buying decision. Does everyone agree?
(Take a step to the right) Now look at the other side... when we are selling our products or services as business owners, we like to be referred ... research shows that if the potential customer come to us through a referral it is 70% easier to close the sale.
Referrals are very important for any serious business transaction to happen. In fact all of us want to be referred as buyers or suppliers
What % of your business comes through referrals? (get answers from audience) you will get any answer from 40% to 100%.
So everyone in the room agrees that referrals are important to getting new business. So if referrals are so important to you and your business then let me ask you how many of you have a system on place to get quality referrals, day in day out, week in week out, month in month out? "Come on BNI members you are not allowed to put your hands up.” Thats the scary thing, we depend so much on referrals for business but so few of us have a system in place for generating referrals. This is where BNI, Business Network International comes into the picture. BNI has developed a proven 27 year old system to help you proactively trigger referrals. The Purpose of today ’s meeting is to take you through what BNI is, How it works to generate referral business for you and how you can use the application to lock out your competitor so you can get a share of the business.
This morning is Not a regular BNI chapter meeting but An information and pre-registration session So that you can decide whether or not you or your company would like to become part of this core group and participate in this new……………. Chapter of BNI.
I am going to give you enough information by the end of this morning for you to make a decision today on whether BNI is right for you and you business
SO how did BNI start? It was started in 1985 by Dr. Ivan Misner in California, US. Dr Misner was a management consultant. He wanted more referral business because he realized that his best new customers and clients came by referrals. So what he did was he got his business associates many of whom he was already passing referrals to and getting referrals from, as well as people who weren ’t in his referral network already and formed a business group. They met on a weekly basis and treated each other as their sales team. They did some structured things that allowed them to learn about each others business. Things like a 60 second commercial which helped all the people who joined this group got more business. One per profession – explain BNI now has 6102 chapters having 1,39,000 members in 48 countries. Last year we helped pass 69 lakh referrals which generated over Rs15,500 crores of business.
It is doing equally well in India. BNI started here in November 2004. It has now spread across - 71 chapters in 10 cities: Mumbai Bangalore,Pune,Gurgaon,Chennai,Goa, Mysore, Hyderabad, Coimbatore & Kochi 1,68,037 referrals passed in India 461 crores worth business in India - We are further schedule to open at Kolkatta, Delhi & Nasik
Your own story Who are you & what is your business? How did you get into BNI? What impressed you most about it? What successes have you had with BNI in terms of Business & personal growth?
How is it that BNI is able to help business people like us so effectively? 3 reasons: 1. Structure 2. Commitment 3. Education Lets take a look at each of these in turn
We work to a set structure so you know what to expect. There are no unwelcome surprises! Ever been to a meeting without an agenda? What happens? Nothing! Runs over time, unproductive, frustrating- you wont get that with BNI because we run all meetings to a set agenda and this impresses business people when they see we keep to time and are effective in generating quality business for members 30 second advert allows members to really understand each others business We all pay attention to each others presentations and that generates business for us all. We appreciate that 30 seconds is a short time so we give 2 members 8 minutes each to give an in depth presentation about their business Referrals : we meet for the primary objective of passing referrals- and so time is dedicated in the agenda to exchange referral business You will get to see all of these things being done by our founder members this morning for your self
Explain the referral slip Three sections & take through the referral slip and then explain the Thank you for the closed business slip (Money Slip)
Givers Gain If I give you business, you will want to give me business. There are no commissions in BNI Successful chapters are made up of people who work on how many referrals they can give
Chapter of; 20 people passes 60-80 referrals a month 30 people passes 150-180 referrals a month 40 people passes 250 –350 referrals a month
Attend the weekly meetings Arrive at 7:30 am and stay until 9:30am Commit to “ Givers Gain ” philosophy Help the group to grow Get to know the others in the group by doing ‘ one to one ’ meetings every week
How many of you were taught how to network at college? However if you ask any successful Business person they will tell you that networking is crucial. That ’ s why at BNI we give you the training to become a better networker. We have world class trainings to help you get more business through networking. Here you will also meet BNI members from other chapters and expand your neywork. Members Success Programme (MSP) Leadership Training Presentation Skills Referral Workshop
Please Stand Introduce yourself – Your Name & Company What you specialise in Where you do business What type of referrals you would like from the group Members go first then introduce their visitors telling us how they know the visitor and not what their business is.
Hunters Vs Farmers We are looking for people who are prepared to; Make a strong commitment to their group Prepared to invest the time to build relationships
SO how do we get started?
We need to get the chapter to a minimum size of 35+. Chapters below this number tend to struggle. We have a 4 week plan to get this group beyond 35+ members. Every member will invite their own visitors of business owners and professionals that they like, know and trust to such an information meeting. Once the group gets to 35+ members we will take you through a 5 week training and then launch the chapter. The launch date of this chapter is in your hands.
Close the group to further applications for 4 weeks 25+ signed in and paid people Group trained in BNI system Leadership team picked Prepare for a big visitors day (80-100 people)
This chapter has set a goal to be 51+ strong quality business owners Hand out plan for getting to 50 members. Take members and visitors through the time line and the key milestones you expect the group to reach in terms of visitors and number of members. (hand outs given out – customise for your chapter)
Complete an application form and hand it in with payment Once off registration of Rs. 3750.00 Annual subscription of Rs. 20,715.00 + 2,520 (10.30% Service Tax) = 26,985.00 Compared with the cost of other advertising. BNI membership is tremendous value and the most effective way to generate new business. Ask yourself: “ How many referrals would it take for me to recover my investment? ” Maybe one or two referrals? You as a group take care of your own Meeting Room Fees
Time Check 7:15am
By inviting the right visitors every week you can then work together in compliementay groups and get business for each other. Its like the difference between fishing with one hook and fishing with a net. We want to work SMART and not HARD.
Put your own list of categories required in the chapter. Review Professions that work well together Power Teams list Handout
If you ask yourself the question who do I know that will join BNI then you will never be able to invite anyone as they don ’t know what BNI is and you are not trained to explain what it is. Instead ask this question (see next slide)
Who do I know that can handle more business? We all know lots of business friends that would like more business. Explain visitor inviting script with do ’s and don’ts
Go through Application. Mention the group will review the applications today. If you want to be considered then please hand in your form today.