How Brands Can Manage Performance in a Digital World
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This document discusses how brands need to adapt to real-time marketing in the digital age. It notes that the internet allows for constant conversation, changing how people and markets behave. It argues that markets are conversations driven by data, and that marketers need to move from sequential campaign-based marketing to instantly reacting to opportunities online. The document promotes services like social media strategy, content creation, and data analytics to help brands engage customers across multiple digital channels in real-time.
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How Brands Can Manage Performance in a Digital World
- 1. BUSINESS PERFORMANCE IN A DIGITAL WORLD 02.05.2014
- 2. If brands are build over Years? Why are they managed over Quarters?
- 3. BECAUSE IT HAS BECOME POSSIBLE !
- 4. Services Creative Media Technology Advertising Concepts Social Media Strategy Content Strategy Interactive Ideas Viral Solutions Interactive Design Media planning and buying Search engine marketing Mail marketing Social media amplifying Data & Analytics Banner development Web platform building App development Rich media banners Programmatic campaigns
- 7. The trend today is heading towards realtime brand performance measurement
- 8. Internet is enabling conversation with people in a way it was not possible in the era of classic mass media New forms of social organizations and knowledge Markets are getting smarter, more informed, more organized, it changes people fundamentally
- 9. MARKETS ARE CONVERSATIONS. AND CONVERSATIONS ARE DATA.
- 11. The marketers have been trained with a campaign mentality, spending weeks planning, designing and executing a sequential manner. Social media marketing is changing that. We need the ability to react instantly to breaking news, changes of technology or negative feedback on our facebook page. The marketers need not just the mentality, the infrastructure and thge workflows to meaningful participate in realtime business Slow marketer VS fast thinking marketer The new rules of marketing and PR by David Meerman Scott
- 12. HOW ADS ARE NORMALLY DELIVERED across one or more channels managed individually HOW CUSTOMERS USE DIGITAL MEDIA using multiple channels, while continuously switching among them DISPLAY VIDEO SOCIAL SEM E-MAIL MOBILE VS
- 15. The path to purchase Engagement Video Display Email Social Referral SEM Organic Search Re-targeting Direct Awareness, Consideration & Intent Decision ASSISTANT LAST INTERACTION
- 17. But how are we applying all this magic to the sad “moldavian” reality? o_0
- 24. BENEFITS Helpful you don’t need to be a marketer, media- planner or media analist. You can manage your own campaign just following the steps
- 25. BENEFITS Effective your clients are waiting for your products and services online, find them by a correct targeting and cost effective results
- 26. BENEFITS Easy tell the story of your campaign to your client or others through a creative and easy to understand data report
- 32. BIG DIGITAL THANK YOU! For more information please contact Artur at +373 69 165 425 or by e-mail: artur@granat.md