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More from Amanda L. Sage (8)
The 10 Media All Wedding Professionals Should Be Engaging Online
- 1. Wedding Professionals of Columbus
The 10 Media All Wedding Professionals Should
Be Engaging Online
WPC – July 12, 2012
© 2012 Gong Gong Communications. All rights reserved.
- 2. Facebook
▪ Complete your profile
▪ Share lots of high quality photos (in both
albums and posts)
▪ Post engaging statuses several times a week
▪ Create interactive apps
WPC – July 12, 2012
© 2012 Gong Gong Communications. All rights reserved.
- 4. Pinterest
▪ Create themed boards
▪ Follow other businesses and professionals
▪ Pin original pictures and DIY projects
▪ Repin other professionals’ images
▪ Connect each image with a URL (including
your own blog post or webpage)
WPC – July 12, 2012
© 2012 Gong Gong Communications. All rights reserved.
- 6. Twitter
▪ Post constantly
▪ Use Twitter lingo
▪ Share media (photos, videos, etc.)
▪ Include shortened URLs when appropriate
▪ Tweet during live events (create your own
#hashtags)
▪ Follow related businesses and professionals
WPC – July 12, 2012
© 2012 Gong Gong Communications. All rights reserved.
- 8. LinkedIn
▪ Create a personal and company profile
▪ Connect with other businesses and
professionals
▪ Keep your resume updated
▪ Share business and industry news
▪ Use search features to network with other
service providers
WPC – July 12, 2012
© 2012 Gong Gong Communications. All rights reserved.
- 10. Google +
▪ Create a personal and business profile
▪ Link to your business website
▪ Frequently post pictures, videos, and
statuses
▪ Create events
▪ +1 other professionals and businesses
WPC – July 12, 2012
© 2012 Gong Gong Communications. All rights reserved.
- 12. Photos
▪ Post
– Snapshots
– Professional pictures
– Original and borrowed images (be sure to cite)
▪ Post images to:
– Website photo gallery
– Flickr
– Instagram
– Social media profiles (Facebook, Twitter)
WPC – July 12, 2012
© 2012 Gong Gong Communications. All rights reserved.
- 14. Videos
▪ Record and post
– Overviews and descriptions of your services
– Interviews with your team or other professionals
– Testimonials
– Clips from set-ups and events
– Trends and ideas
▪ Post videos to:
– Your website
– YouTube/Vimeo
– Social media profiles (Facebook, Twitter)
WPC – July 12, 2012
© 2012 Gong Gong Communications. All rights reserved.
- 15. Video
WPC – July 12, 2012
© 2012 Gong Gong Communications. All rights reserved.
- 16. Blog
▪ Create posts that contain useful, engaging
information
– Interviews with your team and other
professionals
– Tutorials and project ideas
– Trends and industry news
– Instructional topics
– Event descriptions
WPC – July 12, 2012
© 2012 Gong Gong Communications. All rights reserved.
- 17. Blog Example
WPC – July 12, 2012
© 2012 Gong Gong Communications. All rights reserved.
- 18. E-mail Marketing
▪ Everyone has an e-mail address, so utilize it!
▪ Create an attractive email template to
engage readers
▪ Keep your leads lists updated and relevant
– Send engaged couples pre-wedding info
– Send married couples post-wedding info (non-
wedding service info)
▪ Include upcoming public event info, industry
news, company news, blog posts, etc.
WPC – July 12, 2012
© 2012 Gong Gong Communications. All rights reserved.
- 20. Pay-Per-Click Ads
▪ These ads display within a search engine’s
results based on the keywords used or on a
webpage based on the viewer’s interests
▪ The best places to advertise
– Facebook
– Google (search results ads and on-page ads)
WPC – July 12, 2012
© 2012 Gong Gong Communications. All rights reserved.
- 22. Review & Directory Sites
▪ People trust your past clients’ ratings and opinions
▪ Encourage your customers to rate your services
▪ Respond when there is a negative review (publicly and
privately)
▪ Popular sites you should consider:
– Yelp
– LinkedIn Recommendations
– Manta referrals
– Google+
– FourSquare tips
– Facebook likes
– The Knot
– Wedding Wire
WPC – July 12, 2012
© 2012 Gong Gong Communications. All rights reserved.
- 23. Review & Directory Sites
WPC – July 12, 2012
© 2012 Gong Gong Communications. All rights reserved.
- 25. Gong Gong Communications
We provide holistic marketing and creative
services to small businesses on a monthly
and per-project basis
We offer a full range of services including
graphic & web design, copy writing,
marketing planning, and social media
engagement.
www.gonggongcommunications.com
WPC – July 12, 2012
© 2012 Gong Gong Communications. All rights reserved.
