Presentation on why social media, SEO and PPC essential for SME sector? How SME sector can benefit from digital media marketing? With so many questions on marketing front, SME sector is really facing with big fraudsters who con them on digital marketing. This presentation focuses on basic aspects of website, SEO and Social Media, a DIY guide for the industry which can act as ready reckon-er to take those decisions on INTERNET MARKETING. Further topics include: - Importance of social media - Pitfalls of social media - Web 2.0 - Website meta tags - Google analytics - facebook page - Google+ - Slideshare - Twitter - Online listings and many more, read to know more.

1. Moses Gomes
At BSSIA, 6TH June 2014

3. Why is it so important?

5. A New Media Map
• What’s
different?
– Fast
– Cheap
– Accessible
– Decentralised
– Democratic
– Flexible
– Rapidly changing
– And MASSIVE!

6. Massive: Size and Change
• eBay
– 14 Million
auctions
• Wikipedia
– 6 Million articles
– 50 languages
• YouTube
– 100 Million videos
• Warcraft
– 8 Million players

7. Do you have:
• Website
• Forum
• Blog
• Wiki
• Social networks
• User
• Group
• Promo page
• Twitter
Do you:
• Answer emails
• Let users submit
content
• Unmoderated?
• Leaving up bad
comments?
• Join conversations
going on in other
places about you,
your industry,
your community?
• Have someone
responsible for
this?

8. Internet Marketing
Social media
(SMO)
Search Engine
optimization(SEO)
Pay – Per – Click
(PPC)

9. Internet Marketing
SEO
PPC
SMO

11. Social media is
• Having conversations online
• and sharing of information
• A new web tool or technology that connects
people

12. The old communication model was
a monologue, the new is a
dialogue

13. Social media tools
• Blogs –
• Microblogs -
• RSS -
• Widgets -
• Social networks -
• Social bookmarks -

14. some more..
• Podcasts -
• Video sharing sites -
• Photo sharing sites -
• Virtual worlds -
• Wikis –
• Slide Sharing -

15. and some more…

16. Why social media is important
• Borderless-can reach an international
audience
• Multimedia opportunities: reach more audience
• Drive traffic to your websites
• Increase SEO
• Gather feedback and build relationships with
TA
• Lower cost, but not free

17. Pitfalls of social media
• Skills/knowledge gap
• Lack of understanding of etiquette
• Loss of control
• Can cause reputation damage
• Often public, immediate and permanent
• Viral in nature

18. DIY for
Digital
Marketing /
Social Media
Marketing

20. Key points to look for in Website
• Meta Tags and Web
page title
• Google analytics
integration
• Domain name
registration in your
name
• Test Enquiry page
• Search engine
submission (screen
shots)
• Google places
registration
• No internal webpage
scroll
• Original images, or
purchase royalty free
• Content original or
re-write
• Each product should
have different URL
with keywords and
site map
• URL mapping with
domain name
• Social media URLs
creation
• Responsive website

21. Product mapping
Website title

22. Right click and
click on view
page source, to
view meta tags

23. Meta Tags, this
should contain
all your
keywords

24. Here check your
domain registrar
details

25. Further it
provides
company
name, email
id and other
details

26. Original
images
Product
URL

27. Site map for
better SEO
results

28. Google Places
registration

29. Submit URL to Google,
yahoo, bling, AOL, etc

30. Monthly hits
No of hits

32. Key points in social media
• Customize URL for Facebook page after 25
likes https://www.facebook.com/StAngelos
• Customize URL in Google+ after one month
usage https://plus.google.com/+dominos
• Complete profile for all the social media
websites
• Require different sizes of logos and cover
images, need to make those appeling

33. Customized
URL
Cover
image and
logo
Complete
profile &
other
details

34. Customized
url
Cover
image
and logo
Content

35. Company page on
linkedin

36. Customized
URL for
Instagram

37. Customized
URL for
handle
Cover
image

42. Key points in SEO
• Website has to pass W3C rules
• Most of the points are covered while making
website
• SEO helps a marketer’s website become listed
prominently on the Search Results Page of
Search Engines (Google, Yahoo!)
• Write list of keywords like product names,
generic names, competitor names, exhibition
names, product required for process, etc.
• Do search online to generate a list and then
use google keyword locator tool for
finalizing the keywords

43. Outsource SEO
• Once you have made website, start the process
of interacting with at least 10 SEO agencies
and take quote.
• Quote varies for different countries since
google is present in 220 countries
• Negotiate at phase wise deal, each phase will
be six monthly and target 10 to 20 keywords
for each phase and increase by 20.
• Get reference list of 5 clients, the keywords
on which their SEO is being done. Do personal
check on this and speak to references
• Check their SEO reporting format
• Post this decide on the best agency or ask
friends.

44. ONLINE ADVERTISING
• Contextually relevant ad
placements (typical ad
placements based on content
that matches advertisers
areas of interest)
• Rich-media (transactions and
data gathering are built
directly into the ad unit)
• Sponsorships
• Affiliations (ad serving
networks that deliver click-
throughs to your site)

45. • When someone is searching for your company
you want to influence their results as much
as possible. If you adequately represent
yourself through internet marketing, you
could influence the first seven or eight
results of their search.
• Those organizations which neglect
internet marketing are not only
neglecting the lion’s share of lead
generation opportunities, but they also
risk being misrepresented by a competitor
or a disgruntled consumer.
• Companies who don’t engage in internet
marketing now are no better off than the
organizations who neglected making their
own website two decades ago.
Conclusion

46. Recommended Blogs and books
• Steve Rubel.com
• Brian Solis.com
• Neville Hobson.com
• Ste Davies.com
• PR Squared by Todd
Defren
• Mashable
• Wolftstar
• Reality check by Guy
Kawasaki
• The Social Media
Bible by Lon Safko
and David K. Brake
• The New Rules of
Marketing and PR by
David Meerman Scott
• Crush It by Gary
Vaynerchuck

47. For More Information –
Follow me

48. Follow me – click following links
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• Twitter https://www.twitter.com/InspectorDhola
• Slideshare http://www.slideshare.net/gomesrelations
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• Blog http://www.mosesgomesblogs.blogspot.in
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• Email – mosiegomie@gmail.com
• Mobile - +91 9833961636