This is a presentation that Golf Web Design presented to the US Golf Leaders LinkedIn Group at the 2011 PGA Merchandise Show in Orlando, Florida.

1. Using Social media to grow your business Linked In US Golf Leaders Group

2. Where to Begin?

3. Why Social Media?

4. A Strategy to Grow Your Business (using social media) Establish Goals Analyze / Listen to Your Customers Choose and Create Your Channels Engage with Your Audience Track / Analyze / Optimize

5. Establish Goals What do you want to achieve? More sales, more website hits, etc. Better connection with your customers More insight into what they want What should you be able to achieve? Social media is a long term investment in your company Helps to establish your brand

6. Analyze / Listen Who and where is your audience? What is their personality? How do they interact and engage?

7. Choose and Create Based off your research, determine the proper channels Which channel will give you the most reach?

8. Bring the Conversation Back to Your Website

9. Engage Ask questions Comment on our blog to receive 20% off Check out our latest video and let us know what you think What do you think of our newest product? Be CONSISTENT and PERSISTENT Being consistent is almost more important than having high quality content Be Relevant Are all posts on the US Golf Leaders group relevant?

10. Don’t SPAM

11. Track / Analyze / Optimize Follow your stats Optimize accordingly

13. Connect With Us… www.golfwebdesign.com