Michael Gold will give a talk about how to build a social network from the ground up. He will discuss his background as a developer in the 90s and during the dot com bust before starting his own business. He will cover the key aspects of building a social network including partners, product vision, customers, technology, and using a lean process with user stories, early design, talking to customers, developing the product, launching, and measuring growth. He will showcase the Clubster web and iPhone apps that were built using this approach.