TV Shopping in Europe further growing. Study published Berlin, March 4, 2013. TV shopping channels in Europe have developed into modern multi-channel providers. The active providers in the core European markets of Germany, the UK, Italy and France currently generate an annual turnover of almost 4 billion euros. Strategy consultant Goldmedia (http://www.goldmedia.com) predicts an increase to 5.3 billion euros by 2017. These are the results of the study “The Future of TV Shopping – Key trends and market forecasts to 2017 in France, Germany, Italy and the UK”, conducted by Goldmedia on behalf of the European Retailing Association – ERA. Furthermore, the study examined various shopping areas such as classic live shopping, auction television, DRTV (Direct Response TV) and travel shopping.

1. Press Release
TV Shopping in Europe further growing.
Study published
Berlin, March 4, 2013. TV shopping channels in Europe have developed into modern
multi-channel providers. The active providers in the core European markets of Germany,
the UK, Italy and France currently generate an annual turnover of almost 4 billion euros.
Strategy consultant Goldmedia (http://www.goldmedia.com) predicts an increase to 5.3
billion euros by 2017.
These are the results of the study “The Future of TV Shopping – Key trends and market
forecasts to 2017 in France, Germany, Italy and the UK”, conducted by Goldmedia on
behalf of the European Retailing Association – ERA. Furthermore, the study examined
various shopping areas such as classic live shopping, auction television, DRTV (Direct
Response TV) and travel shopping.
Germany leads ahead of the UK – Italy with the highest growth potential
A total of 68 providers in the examined TV shopping markets of Germany, the UK, Italy
and France reached a turnover of about 3.8 billion euros in 2011. Recording 7,000
employees and a turnover of around 1.7 billion euros (2011), Germany is the largest TV
shopping market in Europe. According to the study, the turnover will continue to
increase by 6 percent to 2.4 billion euros in 2017.
The UK, being the second largest TV shopping market in Europe, offers the greatest
supplier variety: 31 providers with about 5,500 employees generated an annual turnover
of 1.4 billion euros in 2011. In this section, more than half of the total turnover was
achieved by e-commerce. In contrast to Germany, the TV shopping market in the UK is
already highly saturated.
Italy has the highest growth potential in the European TV shopping market. An annual
turnover increase by 13.6 percent from 420 million euros in 2011 to 905 million euros in
2017 is expected, particularly through ongoing digitization. The French market, however,
with a turnover of 230 million euros in 2011 and a growth rate of only about 2 percent
per year, is comparatively small and its development is rather static.
TV remains main distribution channel, but online and mobile increasingly important
TV is still the most important TV shopping medium, the telephone being preferred for
product purchases. While in 2011 the share of revenues generated from TV in the four
markets examined was 68 percent in total, this share will be merely 50 percent in 2017.
In contrast to this, the Internet, social networks, smart TV and mobile apps gain further
in importance being distribution and communication channels. Due to the rapid spread
Goldmedia GmbH | Oranienburger Str. 27 | 10117 Berlin-Mitte | Germany
Tel. +4930-246 266-0 | Fax: +4930-246 266-66 | www.Goldmedia.com
HRB: 88984 B | AG Berlin-Charlottenburg | USt.ID/VAT: DE 813765996
Geschäftsführer/Man. Dir.: Prof. Dr. Klaus Goldhammer | Dr. André Wiegand

2. of smartphones and tablet PCs, the growth rates of e-commerce are rising particularly.
While this share was only 26 percent in 2011, more than one third of the revenue (37
%) from the analyzed TV shopping providers will be generated on the Internet by 2017.
CHART 1 – development of sales in TV shopping in Europe from 2011 to 2017
Source: “The Future of TV Shopping – Key trends and market forecasts to 2017 in France, Germany, Italy,
and the UK”, Goldmedia / ERA 2012
The study “TV Shopping in Europe” was originated on behalf of the European Retailing Association – ERA in
2012. Initial core results were presented at the ERA annual conference in June 2012 in Berlin. The complete
study was published in January 2013. In the study the development of the four major European TV shopping
markets: Germany, France, the UK and Italy were analyzed. The report provides an overview of use, market
conditions, business models and market players and predicts the developments in each country until 2017.
Furthermore, the study detects trends in TV shopping such as smart TV, video shopping or shopping via
social media and mobile apps.
The study is available in English and can be ordered at:
http://www.goldmedia.com, Katrin.Penzel@Goldmedia.de
Press contact Goldmedia GmbH
Dr. Katrin Penzel, Tel: +49-30-246 266-0, Katrin.Penzel@Goldmedia.de, www.Goldmedia.com
About Goldmedia
Since 1998, Goldmedia has provided national and international clients with high-quality consulting and
research services in the fields of media, entertainment and telecommunications. Goldmedia offers: in-depth
analyses of markets and competitors; forecasts and strategic consulting services; the implementation of new
business models; and consulting for restructuring whole companies, including M&A processes in the field of
corporate finance. Further information: www.Goldmedia.com
Goldmedia GmbH | Oranienburger Str. 27 | 10117 Berlin-Mitte | Germany
Tel. +4930-246 266-0 | Fax: +4930-246 266-66 | www.Goldmedia.com
HRB: 88984 B | AG Berlin-Charlottenburg | USt.ID/VAT: DE 813765996
Geschäftsführer/Man. Dir.: Prof. Dr. Klaus Goldhammer | Dr. André Wiegand