2013 was an exciting year for UX/UI design with one of the key changes being a marked move from skeumorphic to flat design. However, beware of thinking this approach is merely a move towards a minimalist style. The real point behind this change is that it is a shift of focus onto content and functionality, while doing away with superfluous elements. It is important to note that it is not merely about removing as many elements as possible in an attempt to reduce clutter. It is about deciding what to remove in order to make the product easier to understand while still maintaining a clear hierarchy of elements.

1. 10
Design Trends
2014
UX/UI trends for mobile solutions

2. 1. Layered Interfaces
In the past year we have seen less and less skeumorphic design
taking full advantage of the z-axis. This approach gives a sense of
but this doesn’t mean that we’re moving towards two dimensional
depth to the interface making the experience more tangible.
interfaces. On the contrary, interfaces will become more layered and

3. Why do it?
Done right, this approach gives a real sense of 3D depth and will
establish a clear relationship between elements and interactions. This
is achieved by putting elements not in use at the back while placing
current interaction at the front.

4. 2. Divide by elements & spacing, not lines
While the ultimate goal is to simplify our interfaces and make them
more functional and usable, we should think twice when separating
content by lines and dividers.

5. Why do it?
UI design is moving towards removing any unnecessary elements to
focus much more on functionality. Less lines and dividers will always
give your interface a cleaner, modern and more functional feel.
Always remember that there are other ways to separate content with
methods such as using blocks, spacing or different colors.

6. 3. Swipe, swipe & swipe
The screen is not only a touch target but also a gesture target.
Touching and gesture capabilities, as well as more gesture-based
actions have emerged. Swipe gestures are used to: go back, reach
the menu or trigger actions such as share, like or delete items.

7. Why do it?
Although it may not be entirely self-evident initially, a gesture, once
discovered and learned, can become a delight to use and can bring
“magic” to the user experience, reducing steps in the user flow while
interacting with the interface. This allows for a quicker, more efficient
and comfortable experience for hand gestures since a larger area of
the screen is used for a function.

8. 4. Thumb-focused interactions
With the use of smartphones and mobile devices clearly increasing,
tapping or needing both hands to use the phone. Users will use
we find that people are using them in many different situations
the phone with one hand and rely on their thumb more as they find
and locations - while on the the subway, at work, at home, when
themselves in stuations where they don’t always have both hands
exercising etc. Users don’t want complex gestures, like three finger
free to use the device.

9. Why do it?
When designing, take into consideration that your app will be used
in several contexts, people will not always be in the situation where
they can use more than one finger or both hands to interact with
your interface. Design for the lazy, this can increase the usage
of your app!

10. 5. Simple color schemes
We will see a lot more apps with very simple color schemes. The use
the general scheme and adding just a bit of another stronger color for
of simpler color schemes is usually associated with the flat design
calls to action, helps the user focus on the actions we want them to.
approach and the philosophy “less is more”. Using neutral colors for

11. Why do it?
Simplifying the interface improves the user experience while having
too many colors can have a negative impact upon it. A good use of
colors highlights the action you want your users to carry out.

12. 6. Icons - Stroke & fill
This year we will see an explosion of apps using this design pattern.
We’re pretty sure we’ll not only see this in the mobile space, but on
the web too.

13. Why do it?
This gives better contrast between active and inactive sections.
Recognition of active tabs, controls and toolbars is more straightforward.

14. 7. Animations - Do it well or don’t do it
Designers are moving away from textures and skeumorphic designs
experience. The specs and technical capabilities of the new
to a new approach where motion and depth create a 3D effect.
mobile devices allow designers and developers to create more
Movement and animations are vital elements when embracing
complex animations.
this new paradigm, giving fluidity and more meaning to the user

15. Why do it?
Animated demo tutorials are a great way to capture users’ attention
while educating them on how best to use the app for the first time.
But don’t animate just for the sake of it, have a clear motivation
behind the animation effects, the abuse of motion effects can
completely ruin the experience.

16. 8. One app, one typeface
The use of Helvetica (mostly light or thin versions) in iOS 7 is still a
When designing an app think about how can you make the
hot topic between designers and typographers. We’re not saying
typography powerful by playing with weights and dimensions, not
iOS 7 is perfect typography-wise, but the principle of simplifying
different typefaces.
and reducing the numbers of fonts and weights is welcomed.

17. Why do it?
This one goes hand in hand with simplifying color schemes and user
elements, as well as using space as dividers. The ultimate goal is
simplicity, functionality and usability.

18. 9. Blur effects
Blur effects arise as a logical solution to a minimal user interface,
allowing a certain amount of play with the layers and hierarchy of
the interface.

19. Why do it?
It’s a very efficient solution when working with layered UX/UI since
it gives the user a clear understanding of the mobile solution’s
flow and hierarchy. This also gives designers a perfect opportunity
to explore different menu and overlay solutions. Even though we
eventually might grow tired of the effect it is an effective solution at
the present time.

20. 10. Phablets
2014 is the year of the Phablets. A Phablet is a merge between a
on the rise even though they might take longer than 2014 to
smartphone and a tablet and includes the best of both worlds. With
become a trend.
bigger screensizes come different layouts. Flexible devices are also

21. Why do it?
The introduction and rise of Phablets will allow for layout adaptation
and UX solutions which perhaps were only previously taken into
consideration for tablets. Android devices are already on the
market with the Galaxy Note 3, while Apple and Windows will, in all
likelihood, shortly follow with their own devices.

22. Fighting for a world
full of mobile solutions
since 2005
web
email
www.goldengekko.com
info@goldengekko.com