Golden Gekko has developed 100+ Mobile Apps with more than 10 million downloads in 12 months. Learn more about best practice, case studies and what makes a successful mobile app!

2. About Golden gekko "We provide the creative mobile content behind the banner, engaging consumers by delivering downloadable applications." Founded in 2005 and profitable since 2007 Based in the UK with offices in Cambodia (development), Sweden, Spain and the U.S. Working with media and digital agency partners across Europe and US

3. Golden Gekko – Top app developer 100+ mobile applications delivered in the last 12 months Award winning apps for Unilever/Lynx, Perfetti, Absolut Vodka, Universal Pictures and more Preferred app development partner to 200+ media agencies Applications optimised and tested across 2000+ devices including Java, Symbian, Windows Mobile, iPhone, Android, Blackberry, LiMo, Palm Treo, Vodafone Widget and more GG Mobile Media Engine enables rapid, scalable and cost efficient mobile app development

4. The Golden Gekko Product portfolio currently consists of 2 core platforms that all our products & services are based upon Product portfolio Projects delivered by GG Mobile Brochure Creator Mobile Data Collection Developer Platform (SDK) Services GG Mobile Media Engine – Java Framework optimised for over 2000+ devices Platforms GG Mobile Media Server – Operations platform to host, maintain and report usage on applications, mobile web sites and SMS services

5. Print/On-pack Point of Sale Events Online TV Newspaper Mobile Marketing is everywhere... Radio Outdoor Mobile is rapidly being integrated into multi-channel marketing strategies 5

6. INSIGHT: Games and apps installed on the phone Have highest usage Approx 8-10m apps are downloadedeverydaywhereof 2.3m foriPhone/iTouch

8. Pangea generated $1.8 m in sales of its puzzle game Enigmo Jun to Dec 2008

9. 20+ paid apps generated over 1 m dowloads (> $1 m each) in 2008

10. Apps in #1 position generate approx 50.000 downloads a day at a fee of $0.99

11. iPhone apps in top 10 generate at least 6.000 downloads a day at a fee of $0.99

13. 10+ new app stores (Blackberry, Nokia Ovi, Samsung, etc) launched non-iPhone apps and rapidly increasing with all carriers launching appstores

15. Don't be greedy. You can easily make up for in volume what you lose in price.

17. Case Studies

18. Lynx effect Challenge The BBH brief from BBH was to produce a fun, innovative and award winning campaign based on the Lynx Effect brand campaign online. BBH provided about 20 ideas to start with. Solution Mobile flirting tools for boys as part of the campaign including Lynx FX (Soundboard), Fit Girlfinder, Perfect Man Revealed, Say Cheese, Spin the Bottle and Chat-up Lingual. Also include wallpapers and videos of how to use the service Distributed across the line including SMS shortcode, Mobile Website, Viral, Community Seeding and Side Loading

20. Best use of mobile in branding W Europe – MMA 2008

22. Air action Vigorsol - cippi Distributed via Web, Mobile Web, Vodafone Italy, MMS campaign, viral and community seeding / sideloading Cippi supports more than 90% of the active phones on the European market.

24. Immature application of the year award - 2007

25. Mobile agency of the years – Mobile Marketing Awards

27. Absolut Vodka is world famous for their advertising

28. Objective to give customers a valuable tool to strengthen brand loyalty

29. Challenge

31. Works on 75% of mobile devices in US and 95% in Europe

32. Viral effect

34. Home bar search

35. Random search

36. Top lists

37. Bartender mixer videos

38. Ringtones

39. Wallpapers

40. Bookmarking

42. Mini Openness Client – Mini (UK) Iphone based application to promote the launch of Mini R57 convertible FEATURES Mini convertible car show Application determines user’s level of “openness” and recommends a suitable venue Details, address, coordinates of the venue are shown The application determines user’s position by GPS to provide the map and exact route to the venue Application launched and available in the UK AppStore

44. Iphone based application to promote the “The Boat that Rocked ” movie

45. FEATURES

46. “Top Trumps” concept based game featuring movie characters

47. “Top Trumps” cards include character summary, character picture and features

48. A selection of single player mode (play against the application ) or two players mode

49. Movie trailer and movie stills gallery and sound clipsApplication launched on 4 territories, localized versions available on the UK, German, Italian and USA AppStores. http://tinyurl.com/bsoulo

50. Client – Universal (UK) Iphone based application to promote “the Unborn” movie FEATURES Interactive movie poster, with hidden content Possibility to wipe off the steam from the mirror, to reveal hidden, terrifying elements “Horror trigger” a scary phonecall from the evil twin who delivers his message and hangs up Production notes Synopsis Special release movie trailer and additional unique video Movie stills gallery Application launched in English and Spanish version in the UK and Spanish spoken territories’ AppStore http://tinyurl.com/ape524 TheUnborn

51. Chrimbell Client – Ogilvy (UK) Iphone based Christmas caroling application FEATURES Possibility to choose one of 3 different bells Possibility to choose one of 5 different carols While the user moves the application as if it was a bell, chimes can be heard which if done in correct tempo make up for the chosen carol Single and multiplayer modes Application available in AppStore worldwide. http://tinyurl.com/6re6wa

52. Client – Jack Daniel’s (ES) Iphone based application promoting a series of JD’s Backstage parties FEATURES Possibility to take a “How much of a rock star you are” test Possibility to choose one of 3 different instrument s (keyboard, drums and guitar)and jam with friends to create a iPhone rock band Information about JD’s backstage parties in Spain Application available in AppStore worldwide. Jack daniel’sBackstage

53. Nokia N5800 Mobile Website Background Nokia wanted to do something out of the ordinary with the launch of the Nokia N5800 (Nokias first touch screen phone) Solution Fully graphical mobile website design optimised for higher end phones with a great experience including touch screen navigation Simple landing page with videos, ringtones, music and phone images Result Over 100k to the mobile website during the campaign with users saying the campaign was innovative and demonstrating the N5800 experience

54. Other case studies Quit Smoking Campaign Sonet Movie-campaign Mobile Quit-smoking-program for Novartis/Nicotinell promoted through the line incl TV-adverts in 4 countries winter 06/07 and in the UK January 2008 Viral campaign launched with Sonet Film in partnership with leading social network Playahead to promote the movie Du & Jag Oct 06. 80% of all downloads were viral distribution.

55. More screenshots from projects Vodafone Champions League Nicotext Microbooks Kiwi Shoe-a-holic Paramount - Disturbia Playahead (2nd largest online community in Scandinavia) Cadbury - Stimorol Idol Manager 2007 Mobile Coupons, Swe

56. More screenshots from games Classic bricks game customised by brand Zombies launched in 2008 Triopsy puzzle game Gisaku fighting game

57. Apps to download To download some sample applications visit From your mobile: http://goldengekko.com/mob iPhone applications from iTunes The Unborn: http://tinyurl.com/ape524 The boat that Rocked: http://tinyurl.com/bsoulo Chrimbell: http://tinyurl.com/6re6wa Mobile examples from PC: http://p.mobile9.com/goldengekko/gallery/

58. Key sucess factors

60. Tweak campaign ongoing

61. Get customer feedback

62. Recommendation on how to optimise and improve the next campaign

63. Reporting can include everything from page views, downloads and unique visitors to frequency of use, most popular parts of the service and much more.

64. App Builder Report

66. Measurable objectives

67. Integration with overall marketing mix

68. Segmentation, demographics and geographic

69. Mobile distribution strategy

71. 4 Steps to success 1 2 3 AWARENESS ACTION/PURCHASE ENGAGEMENT 4 FEEDBACK & ENCOURAGE LOYALTY

72. Drivingmobile marketing ROI Transactions Mobile coupons Sample redemption Digital service Sales Information Store finders Productinfo Mobile content: Videos, wallpapers ROI Interactivity Games Widgets Quizes Sweepstakes/Voting User generated content Display BannerS, Links & Push SMS engagement

73. Key success factors Fun and/or relevant engaging campaigns deliver great results Quality & Reliability including over 90% handset coverage User experience and design – Wow factor (comparable to iphone or blackberry) Distribution strategy (banners, viral, etc) to reach the target audience

74. THANK YOU! Playmobile 2.0 GeoMe Audi Self-Care Avatar Vodafone Spain Ferrari Poker game Burn / Coca Cola Blog app