Presentation about Golden Gekko and our offering.

2. About Golden Gekko
Who we are and what we do.
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3. About Us
Cross platform specialists since 2005
Team of 130+ people across 5 countries
+400 apps in the past 12 months
+ + +
Your business is here… And Here And also
here… too… here.
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4. About Us
More than 100 brands and agencies have put their trust in us.
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5. Working with us
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6. Portfolio
An extract of our projects.
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7. Portfolio
National Guard
Drop Defender! the new 3D
AR game by the US Army
National Guard
Augmented Reality is the concept
of superimposing virtual content
(such as rich 3D graphics) on top
of a view of the real world as seen
through your phone's camera.
Fly your helicopter through an
immersive 3D environment as you
take the lead on an exciting rescue
missions.
Just download the AR marker and
play!
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8. Portfolio
VW Passat Mobile Web
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9. Portfolio
O2 Priority
Moments
Priority Moments is a clever
new mobile service just for
O2 customers.
It brings you great nearby offers and
experiences exclusive to O2, with a
handful picked from the best already
in the market - from some of the UK’s
most well-loved brands.
Launched in July 2011.
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10. Portfolio
O2 Priority Moments
Commercial
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11. Portfolio
O2 Priority Moments
Top Vouchers 1,3 M
No. 39 in App Downloads
Domino’s Pizza
Store
O2 Retail
Pizza Hut
Holiday Inn
Toni and Guy
4 star rating
200 K
redemptions
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12. Portfolio
BAA Heathrow
Airport Guide
Everything you need
for an easy journey
to and through
Heathrow.
Live flight tracking.
Notifications of flight
status updates.
Interactive terminal
maps.
Travel planning
tools, security guide.
Shop and restaurant
listings and more.
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13. Portfolio
Reuters
Currency Converter.
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14. Portfolio
Bloomberg
Live Finance Data.
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15. Portfolio
Toyota Yaris
See the new Toyota Yaris in
all its glory.
View photos of the new Yaris.
View video on the Yaris in action.
Play Yaris game.
Share on Facebook.
Read all the stats you’d want to
know.
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16. Portfolio
My Dog
Social mobile platform for dog
lovers.
My Network: meet, connect, socialise, and share
with dog lovers
Share photos with other dog lovers
Out & About: dog friendly pubs, beaches, cafes,
hotels and other venues where your dog is
welcome too; travel tips and advice on tracking
and finding your lost dog
Directory: find dog care professionals near you
from over 25,000 names in 20 categories
Profile: calendar sync your dog care essentials,
all your dog’s vital stats in one place
Dog Care/Dr Dog: tips and suggestions on food,
health care and dog training
Advisor: Advice on choosing the right dog breed
Advice on tracking and finding your lost dog
Read tips on how to travel with your dog
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17. Portfolio
European Directories
Yellow Pages in 8 countries.
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18. Portfolio
Mercedes GP
Petronas
F1 Mobile App.
Client: Mercedes GP Petronas Team
Launched 2011
Challenge
To showcase the F1 team s racing
capabilities and Heros initially on HP
WebOS and later on Android, iPhone
and BB. The application includes racing
images and videos as well as a
community forum for team fans
Budget
55.000 euro for HP WebOS
Result
Live campaign
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19. Portfolio
F1 Live
Timings
Live Statistics from
Formula 1.
Client: FOM (F1)
Developed and launched in 2009
Challenge
Integrate directly with the F1 live timing server
which provides live stats for TV and web from
the F1 races around the world. The app had
to sync the data by the second exactly with
how it is displayed on the web but optimized
for a smaller screen.
Budget
80.000 euro over 4 months
Result
Over 300.000 downloads in 2009.
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20. Portfolio
Vodafone
McLaren
Mercedes F1
“Build brand awareness and
reach min 0.5m customers.”
Exclusive news and behind the scene interviews
with Lewis Hamilton, Heikki Kovalainen, the pit
crew and lots more.
Daily team news, Formula 1 news, real time race
information, results, championship standings and
new videos added throughout the season.
Delivered for Java and Widget.
Distributed via SMS, Web, Appstores and
Bluetooth.
Application launched in 10 territories.
Budget: 60.000 euro over 5 months
Result: Over 600.000 successful downloads.
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21. Portfolio
Mango MNG
for iPad & iPhone
Look, Style, Shop.
300.000+ iPhone downloads first three months
For Mango and in collaboration with Vasava.
Features
Updates on collection and new releases
Peek previews on new arrivals
Browse the Mango collections
Mix & Match - Dress up a doll or yourself
by taking a picture of you then drag & drop
clothes onto your body.
You can rotate and resize the clothes
Share your image via email
Add items to wish list to save favorites
Exclusive discounts and promotions
Add items to shopping basket and buy
Store locator
Social sharing on Facebook or via email
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22. Portfolio
Mango MNG
for HP PalmPad
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23. Portfolio
Mango H.E.
for iPad & iPhone
Look, Style, Shop.
After the success of the Mango
MNG application, Vasava assigned
Golden Gekko to develop an
iPhone application also for the male
collection H.E.
Mango s HE app was launched on
28th of June 2010
Features
News on collection and brand
Early peek on novelties
Exclusive discounts and
promotions
via mobile coupons
Whish list to save favorite
Share on Facebook or via email
Store locator
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24. Portfolio
Malibu Island
Bowling
Mobile game to promote
Malibu’s Coconut and Melon.
Game launched and available in the USA and
Canadian AppStore with over 8M downloads
80% of users played multiplayer with a friend
promoting the game further
Features:
Malibu branded bowling game
User bowls against Malibu bottles
Modes for one and two players
Selection of the ball (coconut or melon)
Selection of game background (one of five)
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25. Portfolio
Bacardi
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26. Portfolio
Johnny Walker
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27. Portfolio
Despicable Me
Zap A Minion promoting the
movie Despiclable Me
Features:
Story oitline
Trailer
Game based on the story of the movie
Scenery related to the movie and
recognizable from other channels
Characters included in the game
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28. Portfolio
Despicable Me
iPad version.
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29. Portfolio
Bunnybeat
For HOP, the movie.
For Eastern Universal Pictures Golden
Gekko developed the movie HOP, telling
the story of the teenage son of the Easter
Bunny who leaves home for Hollywood to
pursue his dream of becoming a drummer.
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30. Portfolio
Photobox
Europe’s No.1 online photo
service going mobile
Upload of photos from device to online Photobox
account
Add photos to albums and import photos from
online Albums
Share photos
Rich display of photos and slide show features.
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31. Tino Mobile App Builder
Build apps yourself. In a day or two.
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32. Made with
Create your
own mobile
cookbook
Do it with Tino in just one day.
Package content
Design
Build
Launch and market in just a few days for most
major platforms
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33. App Development
Our Approach.
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34. App Development
In mobile fragmentation is
forever, deal with it.
Golden Gekko has been handling the challenges of mobile
fragmentation since our start in 2005. Java was the
dominant platform standard for mobile app development.
At the time mobile app development had already become
complex due to a myriad of device manufacturers and
platforms so we developed the GG Mobile App Framework
allowing us to support up to 95% of all smartphones and
feature phones globally.
Since then the platform landscape has evolved with iOS,
Android, Blackberry, Windows Phone 7, Meego, Bada and
WAC being large players creating great opportunities for
developers, but also even more fragmentation challenges.
The following slides shows a technical overview giving a
high level explanation how Golden Gekko’s App
Framework handles the fragmentation today in order to
make our development cost efficient and our applications
as fast and reliable as possible. 34

35. GG Tech
We level out platform
capabilities.
Each plaform has it’s own proprietary feature set and capabilities.
For flexibility, speed and reliability we build native apps extended
with our unique library containing 100+ components for leveling
these capabilities out. This means our customers can benefit from
utilising all technical possibilities in a cost efficient way.
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36. Our Design Process
Explanation.
We encourage the process to be as collaborative as
possible .- You are experts in your business and we need
to learn from that expertise to incorporate High level Designs & Art
concept definition
Step 1 is we present our proposed high level concept.
Steps 2, 3 and 4 are driven by our collaboration with you to
find the full solution to fulfill your objectives.
Complete Complete
Wireframes designs
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37. GG Tech
GG QA Phases
Acceptance Maintenance
process Pre testing Early testing Mature testing
testing testing
Jira smoke test Jira smoke test
input Jira kick-off task Jira tasks Jira tasks Jira tasks
task task
Test lead writes Test lead writes Test lead writes Test lead writes Test lead writes
test cases test cases test cases test cases test cases
QA Manager QA Manager QA Manager QA Manager QA Manager
activity
selects test lead selects test lead selects test lead selects test lead selects test lead
QA Kick-off QA Kick-off QA Kick-off QA Kick-off QA Kick-off
meeting with TPO meeting with TPO meeting with TPO meeting with TPO meeting with TPO
Test lead writes Test lead writes Test lead writes
test cases test cases test cases
Test lead Test lead
presents project presents project
to QA to QA
QA Kick-off QA Kick-off QA Kick-off QA Kick-off QA Kick-off
output Test cases
meeting with TPO meeting with TPO meeting with TPO meeting with TPO meeting with TPO
Test lead writes Test lead writes Test lead writes Test lead writes Test lead writes
test cases test cases test cases test cases test cases
Test lead Test lead
presents project presents project
to QA to QA
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38. App Store Distribution
Introduction.
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39. Distribution
Introduction
Insights about app distribution.
Generally the most efficient way of generating traffic to a mobile campaign is by exposing the campaign
through the mobile channel from the beginning. Click-through-rates from mobile banner advertising for normal
marketing campaigns is about 1-5% on mobile but for free applications such as the ones offered by Golden
Gekko click-through-rates have been 15-20% and in some cases above 50%. The click-through rates are also
in the same magnitude when using SMS to promote new services but the cost is higher and the risk of being
accused of spamming is also greater.
Another alternative is to tag along on existing communication channels and campaigns using TV, Web and
Magazines but conversion ratios are usually low and the ad-space could potentially be used even more
efficiently for other types of campaigns.
Finally the most impressive results seen to date have been based on a combination of PR and
appstore/community distribution. Most news channels still consider mobile marketing and applications exciting
and are happy to write about it as long as the service is useful to the consumers.
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40. Distribution
Our Offering
We distribute apps on global
app stores.
Golden Gekko (GG) distributes, seeds and promote
the client’s mobile application/s across various online
application stores and application directories
targeting the countries as agreed by the parties.
Additionally, the application distribution channels will
be monitored, managed and results will be reported
to the client throughout the campaign.
Golden Gekko manages the content, reviews,
ratings, etc across the application stores and
application directories. Copy and design is optimized
on an ongoing basis by GG.
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41. Distribution
The Main App Stores
Golden Gekko is a trusted partner
of the top 50 global app stores.
The list of app stores below shows some of the app stores we’re frequently using for global distribution.
Similar to the global ad networks we consider the complete list of distribution sources including local app stores to
be confidential.
Apple App Store - Mobile9 - http://www.mobile9.com
Google Android Market - https://market.android.com/apps/
Getjar - http://www.getjar.com
Mobango - http;//mobango.com
Nokia Ovi - http://www.ovi.com
Blackberry App World - www.blackberry.com/appworld
Vodafone - https://widget.vodafone.com/dev/
Mobilerated - http://www.mobilerated.com
Appia - http://www.appia.com/
Mobiles24.com - http://mobiles24.com
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42. Distribution
Key Deliverables
Planning Design Implementation
................................................ ................................................ ................................................
Planning the campaign Designing the appstore Uploading the app or links to
including analyzing app stores information pages including the app for each of the app
to be included, potential activation instructions, user stores and directories
download figures per profiles, copy and graphics including copy, graphics,
country, most cost efficient together with the client and specifying devices for each
paid for downloads and get sign-off. version of the application and
providing a recommendation setting up reporting. Create
initial reviews and ratings to
position the app.
Paid Distribution Evaluation Reporting
................................................ ................................................ ................................................
Set up the paid for targeted Evaluate number of Monthly reporting of number
campaigns (PPD) for Getjar downloads by country, device, of downloads per region per
and Mobango to boost source and evaluate the distribution channel.
downloads (Optional). conversation rates for each
layer of the campaign. Golden Gekko will provide
recommendations on an
ongoing basis on how to
improve campaign
performance if required.
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43. PARTNERSHIPS
Because together we are stronger
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44. Distribution
Partnerships
MMA WAC Telefonica O2
................................................ ................................................ ................................................
Regional member with active Pioneers in implementing the Partnership on internal
involvement in both Sweden Operator In-App billing projects & app development
& Spain. system. for Telefonica’s customers.
Organize events & meetings Close collaboration with WAC Shared office space in
periodically that help to boost in R&D projects. Telefonica O2 London.
the mobile marketing industry.
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45. email
mobile