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Art Basel Social Media Buzz Report 2011
- 1. Social Media Buzz Report Art Basel 2011 Biel, June 2011, Dominic Stöcklin (@dstoecklin) Picture: Courtesy of Art Basel (http://www.artbasel.com)
- 2. Summary Art Basel / Twitter is the main driver with estimated 2’369 tweets in the past 15 days / A lot of mentions on Twitter and traditional news sites at the beginning of the art fair; blogs were more dominant during the art fair / The United States are the most active country, followed by Germany, Switzerland, Italy and France / Rather positive sentiment / Less and more US dominated mentions about Art Basel Miami Beach © 2011, Goldbach Interactive 2
- 3. Popularity © 2011, Goldbach Interactive 3
- 4. Mentions 2‘369 tweets 1‘538 news mentions 1‘287 blog mentions 55 forums postings within 15 days (08.-22. of June 2011) 38‘546 tweets 15‘541 blog mentions 11‘808 news mentions 1‘036 forums postings within a year © 2011, Goldbach Interactive 4
- 5. Demographics Art Basel © 2011, Goldbach Interactive 5
- 6. Blog Buzz: Blogosphere talked about galleries, contemporaries; positive impact on Switzerland & Basel © 2011, Goldbach Interactive 6
- 7. Twitter Buzz: Peak at the beginning of the art fair with a lot of shared short links around Art 42 Basel © 2011, Goldbach Interactive 7
- 8. Twitter reach: 6 million impressions and a lot of medium authorative twitter user were involved (39%) © 2011, Goldbach Interactive 8
- 9. Twitter sentiment: Neutral sentiment with only 2 negative tweets © 2011, Goldbach Interactive 9
- 10. Influencer on Twitter Most authorative Most mentions © 2011, Goldbach Interactive 10
- 11. News Buzzgraph: Beyler and Picasso are most mentioned topics on traditional news sites © 2011, Goldbach Interactive 11
- 12. Influencing news sites & key conversations © 2011, Goldbach Interactive 12
- 13. Overview Art Basel Miami Beach © 2011, Goldbach Interactive 13
- 14. GOLDBACH INTERACTIVE (Schweiz) AG Dominic Stöcklin Mattenstrasse 90, 2503 Biel/Bienne Consultant Social Media Seestrasse 39, 8700 Küsnacht Responsible for Social Media Monitoring www.goldbachinteractive.com +41 32 266 01 73 dominic.stoecklin@goldbachinteractive.ch twitter.com/dstoecklin GOLDBACH MOBILE (Schweiz) AG Mantelgasse 10, 8008 Zürich www.goldbachmobile.com Merci.