23. It’s like SaaS or software as a service, and
infrastructure provision and PaaS, that’s
platform as a Service and utility
computing being provided in public clouds,
which is different from private clouds
which aren’t cloud computing, unless of
course you’re talking about hybrid clouds
which sort of are and it’s hype and lock-in
and did I mention infrastructure?
26. Pain 306 slides
Severe
risk of
harm
OK
No. Slides
27. 1. On-demand self-service
Internet infrastructure where you
pay-as-you-go and use only what you
need, all managed by a browser,
application or API. Cloud computing is
broken up into multiple segments
including: Cloud Infrastructure, Cloud
Platforms and Cloud Applications.
(see "Cloud Pyramid")
28. 1. On-demand self-service
Internet infrastructure where you
pay-as-you-go and use only what you
need, all managed by a browser,
application or API. Cloud computing is
broken up into multiple segments
including: Cloud Infrastructure, Cloud
Platforms and Cloud Applications.
Cloud Pyramid
(see "Cloud Pyramid")
33. 2. A new generation of computing
that utilizes distant servers for data
storage and management, allowing
the device to use smaller and more
efficient chips that consume less
energy than standard computers.
34. 2. A new generation of computing
that utilizes distant servers for data
storage and management, allowing
the device to use smaller and more
efficient chips that consume less
energy than standard computers.
35. 2. A new generation of computing
that utilizes distant servers for data
storage and management, allowing
the device to use smaller and more
efficient chips that consume less
energy than standard computers.
36. 3. the ability to draw IT resources
from a third party source.
50. Industrial Revolution is a period in
the18th and 19th centuries when major
changes in agriculture, manufacturing, mining,
and transportation had a profound effect on
socioeconomic and culture conditions
53. “Cloud computing” is a consequence of
economic and technological conditions that
have combined to cause a disruptive change
in I.T. from a product towards a service
based economy.
95. Why I.T. is changing
Common
Ubiquity
Novel
Certainty
96. Why I.T. is changing
Common
Ubiquity
Novel
Low
Certainty
97. Why I.T. is changing
Common
Ubiquity
Novel
Low
Certainty
High
98. Why I.T. is changing
Common
TV’s & Phones
Ubiquity
Novel
Low High
Certainty
99. Why I.T. is changing
Common
Ubiquity
Novel
Low High
Certainty
100. Why I.T. is changing
Common
Ubiquity
Innovation
Novel
Low High
Certainty
101. Why I.T. is changing
Common
Services
Ubiquity
Products
Bespoke
Innovation
Novel
Low High
Certainty
102. Why I.T. is changing
Common
Ubiquity
Innovation
of CRM.
Novel
Low High
Certainty
103. Why I.T. is changing
Common
Ubiquity
Mid '80s DB
marketing.
Novel
Low High
Certainty
104. Why I.T. is changing
Common
CRM products
90’s
Ubiquity
Novel
Low High
Certainty
105. Why I.T. is changing
Common
“Cloud Providers”
like
Salesforce
Ubiquity
Novel
Low High
Certainty
106. Why I.T. is changing
Common
Expense Payroll
Procedure Accounts
Payable
Company
Web site
Ubiquity
Wiki
Social Network
Analysis
Novel
Low High
Certainty
107. Why I.T. is changing
Common
Expense Payroll
Procedure Accounts
Payable
Company
Web site
Ubiquity
Wiki
Social Network
Analysis
Novel
Low High
Certainty
108. Why I.T. is changing
Common
Ubiquity
Novel
Low High
Certainty
109. Why I.T. is changing
Common
Ubiquity
Products
Novel
Low High
Certainty
110. Why I.T. is changing
Common
Widespread
Ubiquity
Novel
Low High
Certainty
111. Why I.T. is changing
Common
Widespread
Ubiquity
Feature
Complete
Novel
Low High
Certainty
112. Why I.T. is changing
Common
Widespread
Ubiquity
Feature
Complete
Novel
Low High
Certainty
113. Why I.T. is changing
Common
“as a Service”
Volume Operations
Services
Ubiquity
Novel
Low High
Certainty
114. Why I.T. is changing
Utility
Computing
John McCarthy
116. Why I.T. is changing
The fundamental impulse that sets
and keeps the capitalist engine in
motion comes from the new
consumers, goods, the new methods
of production or transportation, the
new markets, the new forms of
industrial organization that capitalist
enterprise creates.
Joseph A. Schumpeter (1883 - 1950)!
117. Why I.T. is changing
The fundamental impulse that sets
and keeps the capitalist engine in
motion comes from the new
consumers, goods, the new methods
of production or transportation, the
new markets, the new forms of
industrial organization that capitalist
enterprise creates.
Joseph A. Schumpeter (1883 - 1950)!
118. Why I.T. is changing
Creative
Destruction
Joseph A. Schumpeter (1883 - 1950)!
119. Why I.T. is changing
Commoditisation
Innovation Bespoke Products Services
120. Why I.T. is changing
Innovation Bespoke Products Services
121. Why I.T. is changing
Power
Innovation Bespoke Products Hardware
Internet
122. Why I.T. is changing
Power
Google Bespoke Products Hardware
Internet
152. Why I.T. is changing
“Cloud computing” is a consequence of
economic and technological conditions that
have combined to cause a disruptive change
in I.T. towards a service based economy.
153. Why I.T. is changing
Creative
Destruction
Joseph A. Schumpeter (1883 - 1950)!
154. Why I.T. is changing
Utility
Computing
John McCarthy
169. Recap
“Cloud computing” is a consequence of
economic and technological conditions that
have combined to cause a disruptive change
in I.T. towards a service based economy.
183. Benefits & Risks of Cloud Computing
The need to constantly
evolve in order to stand
still relative to an eco-
system.
Professor Leigh M.Van Valen
184. Benefits & Risks of Cloud Computing
Red Queen
Hypothesis
Professor Leigh M.Van Valen
185. Benefits & Risks of Cloud Computing
Common
Market
• Economies of scale. (volume)
• Pay per use. (utility)
• Speed to market. Competitive
(componentisation) Gap
• Focus on core.
(outsourcing)
You
Novel
Low High
210. Canonical and the Cloud
Data
Application
Platform
Operating
Provider System
(i.e. CogHead)
Hypervisor
Bare Metal
211. Canonical and the Cloud
Data
Application
Platform
Operating
System
BOOM!
Hypervisor
Bare Metal
212. Canonical and the Cloud
Data
Application
Platform Platform
Operating Operating
System System
BOOM!
Hypervisor Hypervisor
Bare Metal Bare Metal
213. Canonical and the Cloud
Data
Application
Platform
Multiple Platform
Providers
Operating Operating
System System
Hypervisor Hypervisor
Bare Metal Bare Metal
214. Canonical and the Cloud
Data
Application
Platform
Easy Platform
Switching
Operating Operating
System System
Hypervisor Hypervisor
Bare Metal Bare Metal
215. Canonical and the Cloud
Data
Application
Platform
Standard Platform
Output
Operating Operating
System System
Hypervisor Hypervisor
Bare Metal Bare Metal
229. Canonical and the Cloud
Tracks Amazon EC2 API Private cloud
Eucalyptus VM
Web UI KVM Hyp.
Cloud Node
Controller Controller
Ubuntu Server Edition
Physical Machines (bare bones)
230. Canonical and the Cloud
Tracks Amazon EC2 API Private cloud
Eucalyptus VM
Uses KVM hypervisor Web UI KVM Hyp.
Cloud Node
Controller Controller
Ubuntu Server Edition
Physical Machines (bare bones)
231. Canonical and the Cloud
Tracks Amazon EC2 API Private cloud
Eucalyptus VM
Uses KVM hypervisor Web UI KVM Hyp.
Cloud Node
Controller Controller
EBS & S3 Equivalent Ubuntu Server Edition
Physical Machines (bare bones)
232. Canonical and the Cloud
Tracks Amazon EC2 API Private cloud
Eucalyptus VM
Uses KVM hypervisor Web UI KVM Hyp.
Cloud Node
Controller Controller
EBS & S3 Equivalent Ubuntu Server Edition
Physical Machines (bare bones)
Completely open sourced.
234. Canonical and the Cloud
Hypervisor Hypervisor
Bare Metal Bare Metal
Amazon EC2 Private Cloud
235. Canonical and the Cloud
Hypervisor
Easy Hypervisor
Switching
Bare Metal Bare Metal
Amazon EC2 Private Cloud
236. Canonical and the Cloud
Common
• Economies of scale. (volume) Market
• Pay per use. (utility)
• Speed to market.
(componentisation) Competitive
Gap
• Focus on core.
(outsourcing)
• Greener (efficient supply You
& demand)
Novel
Low High
237. Canonical and the Cloud
Public cloud Private cloud
Ubuntu MI Ubuntu MI
EC2 UEC
Portability and
burst scalability
255. Recap
“Cloud computing” is a consequence of
economic and technological conditions that
have combined to cause a disruptive change
in I.T. towards a service based economy.
256. Recap
• Economies of scale. (volume)
• Pay per use. (utility)
• Speed to market. (componentisation)
• Focus on core. (outsourcing)
257. Recap
Common
Market
• Economies of scale. (volume)
• Pay per use. (utility)
• Speed to market. Competitive
(componentisation) Gap
• Focus on core.
(outsourcing)
You
Novel
Low High
258. Recap
Transition General
• Management. • Suitability.
• Trust. • Price competition.
• Transparency. • Lock-in.
• Security of supply. • Second sourcing.
269. Is cloud computing a gamble?
Common
Market
• Economies of scale. (volume)
• Pay per use. (utility)
• Speed to market. Competitive
(componentisation) Gap
• Focus on core.
(outsourcing)
You
Novel
Low High
279. Is cloud computing a gamble?
Hypervisor Technology Joe
Bare Metal Bare Metal Bare Metal
280. Is cloud computing a gamble?
Hypervisor Technology Joe
Bare Metal Bare Metal Bare Metal
281. Is cloud computing a gamble?
Tom Storage
Hypervisor Technology
Bare Metal Bare Metal Bare Metal
282. Is cloud computing a gamble?
Storage
Joe Hypervisor Technology
Bare Metal Bare Metal Bare Metal
283. Is cloud computing a gamble?
Storage PaaS Dick
Hypervisor Technology
Bare Metal Bare Metal Bare Metal
284. Is cloud computing a gamble?
Storage Development Platform Dick
Hypervisor Technology
Bare Metal Bare Metal Bare Metal
285. Is cloud computing a gamble?
Storage Development Platform
Hypervisor Technology Joe
Bare Metal Bare Metal Bare Metal
286. Is cloud computing a gamble?
Harry Mapping API
Storage Development Platform
Hypervisor Technology
Bare Metal Bare Metal Bare Metal
287. Is cloud computing a gamble?
Mapping API
Tom Storage Development Platform
Hypervisor Technology
Bare Metal Bare Metal Bare Metal
288. Is cloud computing a gamble?
Mapping API SaaS Alice
Storage Development Platform
Hypervisor Technology
Bare Metal Bare Metal Bare Metal
289. Is cloud computing a gamble?
Mapping API Transport Routing Alice
Storage Development Platform
Hypervisor Technology
Bare Metal Bare Metal Bare Metal
290. Is cloud computing a gamble?
Harry Mapping API Transport Routing
Storage Development Platform
Hypervisor Technology
Bare Metal Bare Metal Bare Metal
291. Is cloud computing a gamble?
Mapping API Transport Routing
Tom Storage Development Platform
Hypervisor Technology
Bare Metal Bare Metal Bare Metal
292. Is cloud computing a gamble?
Mapping API Transport Routing
Storage Development Platform Dick
Hypervisor Technology
Bare Metal Bare Metal Bare Metal
293. Is cloud computing a gamble?
Bob
Mapping API Transport Routing
Storage Development Platform
Hypervisor Technology
Bare Metal Bare Metal Bare Metal
294. Is cloud computing a gamble?
Mapping API Transport Routing Alice
Storage Development Platform
Hypervisor Technology
Bare Metal Bare Metal Bare Metal
295. Is cloud computing a gamble?
Mapping API Transport Routing
Storage Development Platform
Hypervisor Technology
Bare Metal Bare Metal Bare Metal
296. Is cloud computing a gamble?
Mapping API Transport Routing
Storage Development Platform
Hypervisor Technology Joe
Bare Metal Bare Metal Bare Metal
297. Is cloud computing a gamble?
Mapping API Transport Routing
Storage Development Platform
Hypervisor Technology Joe
298. Is cloud computing a gamble?
fo rm
P lat
Map e nt
ping
API o pm
elg
evn
Hype
rviso t outi
RD
Sto r Tec spor
rag
e hnolran
To
gy
311. A. The Good, Bad & Ugly
B. Part I - Why I.T. is complex
C. Part II - The Paradox
D. Part III - More or less
E. Things to Watch
F. A fast life
G. Happy Clouds
simon.wardley@canonical.com
329. A. The Good, Bad & Ugly
B. Part I - Why I.T. is complex
C. Part II - The Paradox
D. Part III - More or less
E. Things to Watch
F. A fast life
G. Happy Clouds
simon.wardley@canonical.com
331. Complexity
Common
Ubiquity
Innovation
of CRM.
Novel
Low High
Certainty
332. Complexity
Common
Uncertain
Ubiquity
Novel
Low High
Certainty
333. Complexity
Common
Uncertain
Ubiquity
Deviation
Novel
Low High
Certainty
334. Complexity
Common
Uncertain
Ubiquity
Deviation
Differential
Novel
Low High
Certainty
335. Complexity
Common
Uncertain
Ubiquity
Deviation
Differential
Novel
Worth
Low High
Certainty
336. Complexity
Common
Ubiquity
Dynamic
Novel
Low High
Certainty
337. Complexity
Common
Ubiquity
Agile
XP / Scrum
Novel
Low High
Certainty
338. Complexity
Common
Utility-like
provision
of CRM
Ubiquity
Novel
Low High
Certainty
339. Complexity
Common
“Cloud Providers”
like
Salesforce
Ubiquity
Novel
Low High
Certainty
340. Complexity
Common
Defined
Ubiquity
Novel
Low High
Certainty
341. Complexity
Common
Defined
No Deviation
Ubiquity
Novel
Low High
Certainty
342. Complexity
Common
Defined
No Deviation
CODB
Ubiquity
Novel
Low High
Certainty
343. Complexity
Common
Defined
No Deviation
CODB
Ubiquity
Cost
Novel
Low High
Certainty
344. Complexity
Common
Defined
Ubiquity
Novel
Low High
Certainty
345. Complexity
Common
Prince 2,
Six Sigma
Ubiquity
Novel
Low High
Certainty
346. Complexity
Common
Prince 2,
Six Sigma
Ubiquity
Agile
XP, Scrum
Novel
Low High
Certainty
347. Complexity
Common
CRM
Ubiquity
CRM
Novel
Low High
Certainty
348. Complexity
Common
Six Sigma
Ubiquity
Novel
Low High
Certainty
349. Complexity
Common
COMMODITY
Ubiquity
Novel
Low High
Certainty
350. Complexity
Common
Ubiquity
INNOVATION
Novel
Low High
Certainty
351. Complexity
Common
Different
Ubiquity
Methodologies
Novel
Low High
Certainty
352. A. The Good, Bad & Ugly
B. Part I - Why I.T. is complex
C. Part II - The Paradox
D. Part III - More or less
E. Things to Watch
F. A fast life
G. Happy Clouds
simon.wardley@canonical.com
354. Complexity ... Part II
Common
Prince 2,
Six Sigma
Ubiquity
Agile
XP, Scrum
Novel
Low High
Certainty
355. Complexity ... Part II
Common
Six Sigma
Ubiquity
INNOVATION
Novel
Low High
Certainty
356. Complexity ... Part II
Common
Expense Payroll
Procedure Accounts
Payable
Company
Web site
Ubiquity
Wiki
Social Network
Analysis
Novel
Low High
Certainty
357. Complexity ... Part II
Common
Market
Competitive
Ubiquity
Gap
You
Novel
Low High
Certainty
358. Complexity ... Part II
The need to constantly
evolve in order to stand
still relative to an eco-
system.
Professor Leigh M.Van Valen
359. Complexity ... Part II
The fundamental impulse that sets
and keeps the capitalist engine in
motion comes from the new
consumers, goods, the new methods
of production or transportation, the
new markets, the new forms of
industrial organization that capitalist
enterprise creates.
Joseph A. Schumpeter (1883 - 1950)!
361. Complexity ... Part II
Innovation Paradox
Survival today requires ‘coherence,
coordination and stability’ [order].
&
Survival tomorrow requires the replacement
of these virtues [disorder].
Salaman & Storey
362. Complexity ... Part II
Common
Order
Ubiquity
Disorder
Novel
Low High
Certainty
367. Complexity ... Part II
Common
Rigorous defined
procedures
Ubiquity
20% Rule
Novel
Low High
Certainty
368. A. The Good, Bad & Ugly
B. Part I - Why I.T. is complex
C. Part II - The Paradox
D. Part III - More or less
E. Things to Watch
F. A fast life
G. Happy Clouds
simon.wardley@canonical.com
385. A. The Good, Bad & Ugly
B. Why Transparency Matters
C. Part I - Why I.T. is complex
D. Part II - The Paradox
E. Part III - More or less
F. Things to Watch
G. A fast life
H. Happy Clouds
simon.wardley@canonical.com
421. More innovation
Common
Rigorous defined
procedures
Ubiquity
Skunk works
Novel
Low High
Certainty
422. A. The Good, Bad & Ugly
B. Part I - Why I.T. is complex
C. Part II - The Paradox
D. Part III - More or less
E. Things to Watch
F. A fast life
G. Happy Clouds
simon.wardley@canonical.com
444. A. The Good, Bad & Ugly
B. Part I - Why I.T. is complex
C. Part II - The Paradox
D. Part III - More or less
E. Things to Watch
F. A fast life
G. Happy Clouds
simon.wardley@canonical.com
447. Happy Clouds
Three Rules happy
Run the service on my own
Rule 1
machines.
448. Happy Clouds
Three Rules happy
Run the service on my own
Rule 1
machines.
Easily switch between my machines
Rule 2
and a cloud provider.
449. Happy Clouds
Three Rules happy
Run the service on my own
Rule 1
machines.
Easily switch between my machines
Rule 2
and a cloud provider.
Easily switch between cloud
Rule 3
providers.
450. Happy Clouds
Hypervisor
Bare Metal
Private Cloud
451. Happy Clouds
Hypervisor
Easy Hypervisor
Switching
Bare Metal Bare Metal
Amazon EC2 Private Cloud
453. A. The Good, Bad & Ugly
B. Part I - Why I.T. is complex
C. Part II - The Paradox
D. Part III - More or less
E. Things to Watch
F. A fast life
G. Happy Clouds
simon.wardley@canonical.com