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The Ideal Shopping Cart + Streamlining The Checkout Process

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Streamlining the Checkout Process
Streamlining the Checkout Process ,[object Object],[object Object],[object Object],[object Object]
[object Object],Streamlining the Checkout Process
Brits Are Losing Patience With Shopping Online
Brits Are Losing Patience With Shopping Online
Brits Are Losing Patience With Shopping Online
Brits Are Losing Patience With Shopping Online
Brits Are Losing Patience With Shopping Online
Brits Are Losing Patience With Shopping Online
Ecommerce is Still BIG, but Different Now ,[object Object],[object Object],[object Object],[object Object],[object Object]
Top 3 Reasons Why These Sophisticated Consumers Shop Online? ,[object Object],[object Object],[object Object]
Cart Abandonment Rates Are Up
Why Do People Abandon Shopping Carts ? 72% of online shoppers expect prices to be lower online than any other venue.
Idle vs. Abandoned Shopping Cart ,[object Object],[object Object],[object Object],[object Object]
The New Acid Test for ALL Website Changes and/or Enhancements ,[object Object],[object Object]
What Are We Going To Do? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Loyalty Building Need Not Be Expensive ,[object Object],[object Object]
The Ideal Shopping Cart Tip #1: Provide an “always-on” universal shopping cart
Tip #2: Give Customers’ the Ability to Edit and Manipulate Items Right Within the Shopping Cart
Tip #3: Use Eye-Catching Call to Action Buttons
Tip #4: Persist the Cart and Enable Customers to Add Items to their Wish Lists, Registries and “Social Shopping Lists"
Tip #5: Increase average order size via RELEVANT cross sell and up sell right in the shopping cart
Tip #6: Present Conditional Merchandising Messages Within the Shopping Cart
Tip #7: Support Multiple Alternate Payment Methods
Tip #8: Support Cross-Channel Sales via Gift Cards, Gift Certificates, Loyalty Programs and In-store pickup
Tip #9: Clearly Display Item Stock and Availability Status
Tip #10: Display Security and Trust marks like BBB, Verisign, HackerSafe, TRUSTe, etc. Provide contextual information at the right time - Return and Privacy Policies, FAQs, … Click to Chat, Click to Call
Tip #11: Must Have Excellent In-Store Site Search
Tip #12: Handle the Empty Cart Wisely
The Ideal Shopping Cart Attributes (cont.) ,[object Object],[object Object],[object Object]
Shopping Carts Optimize the experience Pete Olson VP Product Management Amadesa, Inc.
The Problems…. ,[object Object],[object Object],[object Object]
Why Shoppers Leave* ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],* MarketingSherpa 2007 eComm benchmark Shoppers Leave Because the Experience Hasn’t Been Calibrated to Balance Shopper Desires and Company Needs
What Can Be Done? ,[object Object],[object Object],[object Object],[object Object]
Nuts and Bolts… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Closing… ,[object Object],[object Object],[object Object],[object Object]
[object Object],Improving Checkout at QVC
Thank You! ,[object Object],[object Object],[object Object],[object Object]

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The Ideal Shopping Cart + Streamlining The Checkout Process

Notas do Editor

  1. The problem
  2. Pain points
  3. You can test on the shopping cart
  4. Best practice address pain points
  5. You can test and should test on the shopping cart