2. Summary We are SixSigma Project Solutions Limited, operative since 2006 in Nigeria, as a full-fledged Events Management, Experiential, Interactive Marketing/Communication and project Management Outfit . Our Experience Our understanding of the market dynamics, consumers’ lifestyles and a thorough involvement in brand equities are instrumental in the delivery of a Unique Brand Experience (UB) therefore guaranteeing Return on Experience (ROE) in all of our activations Presence We currently operate in Lagos, Nigeria, with a mission to expand to other West African Countries in the next few years. ABOUT US
3. ABOUT US THE FIRM SixSigma Projects Solutions is a Commercial, Strategy and Business Solution project management firm. SixSigmaPS evolved from an in-depth knowledge and creativity drawn from previous experience to empower companies in emerging markets to achieve their business goals by offering winning strategies, effective planning and flawless execution. VISION To provide Leading Commercial and Total Business Solutions to companies, that are almost error free, drawn from lessons learned . To become the extension of businesses and ensuring overall sustainable and profitable growth by developing strong marketing and sales strategies focused on the effective and efficient management of all commercial assets .
4. Market Brand Previous Project Consumers Flawless Execution PLANNING TOOLS L Lessons Learned B Brand Equity M Market Dynamics C Consumer Focus E Extended Enterprice UBX Unique Brand Experience
5. Customer Base Asset Management Channel Development Sale Strategies Market Consumers E. Enterprise Consumer Communication Route to Market Brand L. Learned TOOLS DRIVERS Sales Direct sales Channel Instore & Trade Activations Communication Brand Shows Customers Retainership Route Extended Partnership ROE Return on Experience
6. Clients’ Satisfaction Solution Customer responsive and value driven an extension of our client Customer First To continualy meets the ever changing needs our customers Global Thinking Constant alignment with global market place, relevant locally Technology We benchmark our facilities to world class, for optimum delivery Human Resource Our IP is our staff we are commited to continual improvemtnt MARKETING DISTINCTION
7. Planning PROJECTS PROCESS Evaluation Implementation Strategy Input Output
8. The portfolio has to be the right one, the packages in it has to fit in. We believe in long term business for sustainability in which a brand or product planning should not be limited to it iminent goals but planned towards a longer returns through it day to day activities. Strategy This is the platform at which many business/brand/products fails. As part of our experience, the level of planning cannot be over emphasized as the greater concern alotted to planning increases the level of success to achieve in the project. Planning Due to our compliment with project management methodology, we believe in benchmarking every project to the tripple constrant (scope, time and budget) but also minding their elaboration (risk, quality and customers satisfaction) Implementation Yes we monitor and control, but to our sponsors specifications, if its not what you are paying for, we don’t deliver . Our attention to every project is at it phase, as we don’t close out on errors. This is guaranteed. Evaluation PROJECTS PROCESS
9. EIGHT PROCESS FLOW CUSTOMERS NEED A key to evaluate brands/products sustainability and future growth achieved through feedbacks. ANALYZE MARKET Market dynamics is our day to day endeavour. Sharing our knowledge with your team, is a step further. REVIEW AND OPTIMIZE We are commited to your brand/product beyond the ongoing activities so we adapt to changes that better the next result. MEASURE RESULT We evaluate every aspect of the project to sooth our sponsors plan. ANALYZE COMPETITION We are your sixth sense in the market place, that provides the edge you need to lead. RESEARCH Grassroot researchs can only be achieved outside the brand managers office IMPLEMENTATION For every kobo spent we ensure the projects worth and delivers on scope , time and budget. STRATEGIC MARKETING PLAN As part of our extended service we help achieve loyalty and sustainability.
10. MARKETING SOLUTIONS EVENT MANAGEMENT No successful event is an accident. We ensure all element necessary for the success of the event are present. ROAD SHOW ACTIVATION Using Rig Animation in high foot traffic markets, awareness/brand education is delivered at point-of-purchase for brands TRADE ACTIVATION With instore activation we reach out to emotional and impluse shoppers by positioning the brand in their face. PRODUCT SAMPLING We use products sampling to stimulate consumers towards the brand to induce consideration and trial (mostly for FMCGs). SCHOOL ACTIVATIONS Using the product sampling to create a UBX and endorse the brand in the minds of the youngsters. CLINICS ACTIVATION The availability of women (decision makers) in the hospital is a way to tap into the decision making in many homes. LAUNCHES We don’t just launch your product/brand, we provide the right ambience, product display and endorsement. GORILLA SALES With a one on one sales we bring your brand/product even more closer to the consumer/endusers. NEIGHBORHOOD ACTIVATION We don’t just stop there we also bring your brand to the doorsteps of consumers/enduser.
11. MARKETING EXTENSION Our view of your plan What ever your marketing plan is, we see them like you would; ‘a success from any perspective’.
12. WHY US? GLOBALIZATION Enjoy universal, creative capacity building funtions PEDIGREE Experience in FMCG and Multinationals with over 1,000 activations till date EXTENSION Extension of client’s marketing mix DELIVERABLES We are solutions providers, we deliver to scope,time and your budget with creativity and lessons learned. CHANGE From passive to active consumers/endusers.
16. Given the complexities arising as a result of stiffening competition, there is need for well articulated, planned and executed activations whose impact will easily reflect upon organizational objectives . This feat calls for an agency that is experienced, reliable, in-depth and broad-based, local orientation but with international outlook to articulate, plan and execute marketing plans. SixSigma Projects Solutions braces up to this challenge and is optimistic that, given the opportunity, we will meet expectations through a strategic experiential marketing platform via offering planning, designing, and deployment of unique brand experiences meeting agreed marketing objectives. CONCLUSION THANK YOU.
