http://www.gloriarand.com SEO Copywriter & Social Media Consultant Gloria Rand presents a webinar that shows business owners and entrepreneurs how to leverage the latest Facebook changes to the news feed and Insights for profits and success in 2012.
6. Friend Lists Smart lists - Create themselves and stay up-to-date based on profile info your friends have in common with you--like your work, school, family and city. Close Friends and Acquaintances lists - See your best friends' photos and posts in one place, and see less from people you're not as close to. Better suggestions - Add the right friends to your lists without a lot of effort.
26. 3 rd Party Tools & Engagement Best practice: Post directly on Facebook whenever possible. BUT - 3 rd party apps that allow you to schedule posts are OK to use once in a while.
33. New Page Insights Export data to an Excel spreadsheet to track page performance
34. New Page Insights People Talking - # of unique people who comment, post, like, share Weekly Reach - # of unique people who have seen any content associated with your page including ads
35. Post Types Reach - # of post views Talking about this - # of likes, comments, shares Virality - % of people who created a story out of unique people who saw it