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What is a domain name and how does it
work?
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What Is Domain Name
Domain name is a unique address that can be used on the Internet.
It‟s what you see in the address bar after the “www.” in your web browser and it‟s what comes after the @
sign in an email address.
Domain names consist of two parts. For example, in ”cashdove.com” the “.com” represents what is known
as the top level domain (TLD) and “cashdove” represents the second level domain and is the actual name. The
same name, which can be up to 63 characters long, can be used with different TLDs, such as .com, .org and
.net. There are also country specific Top Level Domains, such as .ng for Nigerian and .co.uk for United
Kingdom. When a domain name is used in a web address, „www‟ is usually put in front of it to indicate that
typing that name into your web browser will take you to a website. Domain name holders can set up a website
with that address and also use it for email addresses. When you are a domain name holder you get to decide
what is in front of the @-sign in the email address. Example admin@cashdove.com
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Steps in Choosing a powerful Domain Name
Choosing a domain name can be often is a frustrating and challenging task. It‟s not uncommon to
feel that all the good names are taken. Nevertheless, with a little creativity it is possible to choose
a great domain name that will make you proud for years to come. And while there is no “one
way” to choose a domain name, I offer some simple steps for those feeling overwhelmed by the
task. Just followed the steps and you will choose a nice domain name.
Step 1 – Use your industry in your domain name
Let me preface this post by saying that some of the biggest and most successful businesses online
did not follow this step. Names like Amazon, Flikr and Monster have been extremely successful.
Though, the goal of this step is to help a business create a domain name that will stand on its
own, not one that requires a large advertising budget to promote.
The best practice is to name your industry in the domain you choose. If you sell knives, “knives”
should be in your domain name. This not only helps customers identify immediately with your
product, it will also help search engine optimization as users type that keyword into their
browser.
Also be sure not to stuff your name full of keywords. Example wesellkniveandspoon.com (oh my
God) this looks spammy and is a huge turn-off to Internet users. Besides good link building will
help you rank for additional keywords later in your SEO campaign.
Step 2 – Put in your geographic location
These are part of mistake most people made, when choosing a domain name, let‟s do the maths
together. A guy that sell domain name for whole Africa uses this type of domain name
Nigeriandomain.com. usadomain.com isn‟t this disgusting?? U sell for Africa u should use
something like web4africa.com africadomain.com are you really getting me?? Am not asking
you not to use geographical location in your domain but if you serve only one geographic
location then you can go ahead and add it to your domain name, example nigeriatech.com
lagosmeet.com or use it instead of your brand. This will not only make it more likely for the
people within that location to click on your site, but it will also make it less likely for people you
don‟t serve to click on your site.
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Step 3 – Make it easy to remember
Stay away from plural words unless you can get both the singular and plural domain name. If
you only get the plural, you may lose traffic to someone who registered the singular form. Also,
if the “perfect name” is already taken, it is tempting to add “my,” “the” or “your” to the
beginning. This can cause a less professional look and you may end up losing some traffic to
your competitor without these modifiers in their name. don‟t use something only you can
remember, because you won‟t want to use a name that is easy to remember but a bitter juice to
your customer, and don‟t use your name as your domain name unless u are a celebrity to the
whole world, and I don‟t think you are
Step 4 – Make it easy to say
Oh My GOD can u imagine a friend of mine register a domain name, I ask guy what is your
domain name, then he reply with smile on his face, its fridaydonmicheal20101.com
lets think the same way, if I was force to type the name that particular day, did u think I will the
next day?? Because too long, un pronounceable, difficult to hear..
Stay away from names that use hyphens, numbers, slang and homonyms. This may help you get
a name you might not have otherwise received, but it makes it difficult for people to remember
your domain name and you will lose traffic. Besides, just imagine having to tell people what
your domain name is. Names laced with hyphens or numbers get tiring. Just consider why mark
change from thefacebook.com to facebook.com because if believe there is a different... And why
didn‟t he use his name I mean markzukerberg.com……. I think you should know why now?
Step 5 – Keep it to a handful of words
Obviously, the shorter your name, the easier it is to remember. In fact, there is really no reason
your name should be longer than five words.
Sometimes you may need to introduce a second keyword, such as “usedcars” or “naijatalks,” to
clarify what types of products you sell. In addition, you may need to be specific in your location,
and add that to your domain name. In some cases, your domain name could end up three, four or
even five words. But never go longer than you can pronounced with a breathe
You may tempted to use an acronym. But acronyms don‟t help you with keywords or do
anything for branding. Basically, you would be ignoring steps two through four. Plus, they can
often be difficult to remember.
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Step 6 – Make sure you love it
This is your brand, your website. Imagine it on business cards and on billboards. Imagine telling
people every day the name of your website. Be sure it makes you proud. Because I don‟t think
using a name like (www.goodboutiquethatsuiteyoubetter.com) will give u pride because I may
have fallen asleep before you finish telling me.. If it doesn‟t give you pride then keep on
brainstorming and go through these steps again. Keep brainstorming keywords and creative
branding words. Eventually, you will stumble upon something that excites you.
KNOW YOUR KEYWORDS
Brainstorm a list of keywords that describe your business
Best Regards
Globalwalyy
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happy Reading…. don’t foRget to shaRe with your friends and loved
ones….
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professional Website
Designer, Blog Designer
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contact us at
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+2348085851941
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