Practical Advice for Making Social Media Work for Your Organisation, Aged and Community Services, Western Australia Annual General Meeting
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The aged care industry has more customers than it can manage with plenty more on the way. They're bound by government regulations affecting how much money they charge each client. If you have all the customers you need and were charging the maximum amount for your services, how would you use social media? For the aged care industry in Australia the answer is simple: Advocacy and Client Outreach
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Practical Advice for Making Social Media Work for Your Organisation, Aged and Community Services, Western Australia Annual General Meeting
- 1. Practical Advice for Making Social Media Work for Your Organisation Sarah Mitchell
- 2. Introduction • Social Media is also called: – Social Marketing – Social Networking – Web 2.0 • Goal for Today: – Provide ideas on how you can use Social Media in your organisation.
- 4. Dispelling Myths • It’s not about technology • It’s not a magic bullet • It’s not free • You don’t get immediate results
- 5. What Social Media Can Do 1. Promote your brand 2. Establish your Authority 3. Advocacy 4. Client Outreach
- 6. Two Things to Remember 1. It’s “social” meaning your activities have to be centred on building relationships 2. You are representing your brand (or your company brand). At all times you must maintain a professional tone and attitude.
- 7. The Tools Twitter LinkedIn Facebook Blogs • Advocacy • Client Outreach • Establish Authority • Promote Your Brand • Client Outreach • Promote Your Brand • Client Outreach • Advocacy
- 8. Usage of Tools for Business 79.3 7877.2 87 75.3 88 68 70 0 10 20 30 40 50 60 70 80 90 100 Social Media Success Summit Report 2009 Social Media Marketing Industry Report 2010 LinkedIn Facebook Twitter Blogs
- 11. Interesting Facts AUSTRALIA • We average over 7 hours per month in social media usage, the highest global average • 62% of us visited a message board or forum in 2009 • Unique audience numbers for LinkedIn increased by 99 percent from July 2009 to May 2010
- 12. Social Media and Older People April 2009 – May 2010 • 50+: • 50-64: • 65+: • 18-29: 22% to 42%, nearly double 25% to 47%, 88% increase 13% to 26%, doubled 76% to 86%, modest 13% increase Pew Research Center: Pew Internet & American Life Project By comparison
- 13. Establish Authority • LinkedIn is a professional networking site • Complete online curriculum vitae • Find and connect with business colleagues • List your company • Special interest discussion groups • Polls • Q&A • 80 million members in over 200 countries
- 14. Advocacy • Twitter is a global instant messaging tool • Send messages to drive traffic to your website or cause • Networks consists of “followers” and are very fluid • 600 million search queries every day • Twitter has 105,779,710 registered users • Over 1 million Twitterers in Australia
- 15. Promote Your Brand • Blogging is an online dialogue you have with your customers and prospects • Allows you to state your position, raise awareness, start a dialogue • Excellent way to improve SEO • Readers can leave their own comments and opinions
- 16. Client Outreach • Facebook allows you to create a business page • You can also have a personal profile to connect with friends and family • Post photos, documents or run advertising • 70% of user are outside the USA • More than 250 million users log on to Facebook every day
- 17. Before you Start • Pick a descriptive user id – globalcopywrite • Use a picture • Use your real name • Be transparent • Be generous with information • Don’t forget your on station WII-FM (What’s in it for me?)
- 19. Benefits to the Elderly • Removes isolation • Increases social opportunities • Improves mental health: An American study of 7,000 retired Americans (55+): “spending time online reduces depression by 20 percent in senior citizens • Enhances brain function: UCLA study discovered “surfing the web for only a week stimulated areas of the brain that control decision-making and complex reasoning in middle-aged and older adults with little internet experience.”
- 20. The Elderly and Social Media Social Media “Golden Oldies” Ivy Bean Phyllis Greene 99 year old in Melbourne What They’re Doing Twitter: 62,575 followers, listed 1,428 times Facebook: 57,577 followers 90 year old bedridden blogger – wedeb90 Uses Skype to keep in touch with relatives in France
- 21. Get Started! • Select a User ID • Upload you photo to Gravatar • Create a profile on LinkedIn and start sending invitations • Open a Twitter account and send me a Tweet! • Start making a list of blog topics • Put your organisation on Facebook/LinkedIn
- 22. Get Your Residents Wired
- 23. Sarah Mitchell Copywriter/Consultant office: (08)9336-2439 mobile: 0410 024 405 website: www.globalcopywriting.com Twitter: twitter.com/globalcopywrite LinkedIn: www.linkedin.com/in/sarahcmitchell Join the Global Copywriting Facebook Page