This webinar provided an overview on the recently launched Decarboni.se knowledge sharing platform. Decarboni.se aims to be the best place for people to learn from over 400 organisations working to decarbonise the economy. On Decarboni.se you’ll find quality information and detailed descriptions of techniques and lessons learnt from experts around the world. This webinar presented why Decarboni.se was built, how you can use it and how it improves the knowledge sharing process for clean energy. We also presented how we’re reaching out to people (including those outside the CCS community) to tell them about the approach and get them involved in the knowledge sharing process. This webinar was presented by Sean McClowry, General Manager - Information Management and Brian Houston, Community Manager from the Global CCS Institute.

1. Decarboni.se – building a climate change solution
web platform
Webinar – 02 July 2014, 0800 AEST

2. Sean McClowry
I live in Melbourne, Australia and work for the Global CCS Institute. I joined
the Institute in April 2010 as our General Manager for Information
Management to build a global exchange of CCS knowledge and drive
solutions to climate change.
I've worked with dozens of organisations to solve complex issues related to
knowledge sharing, information management and business strategy in a
number of locations around the world. This has included a lot of work with
open source and collaborative technologies, including founding the
www.openmethodology.org and open-sustainability.org initiatives. I've spent
most of the last 14 years in Australia and Europe, but I was originally born in
the US.
General Manager – Information Management, Global CCS Institute

3. Brian Houston
Community Manager, Global CCS Institute
I live in Canberra, Australia and work as the fulltime community manager for
Decarboni.se I’ve lived in Australia for 14 years but was born and raised in
Anchorage Alaska.
I started my Internet career as a web programmer in Osaka, Japan. Since
then I’ve worked as a consultant for telecom and media companies around
Australia.
In 2006 I started the alternative video community VideoSift.com. VideoSift has
received over 2 million visitors per month and was named the best video
aggregator site in the world by US PC World Magazine.

4. Questions
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5. Agenda
• An introduction to Decarboni.se
• How to use Decarboni.se
• Special features of Decarboni.se
• Engaging with our community

6. What is Decarboni.se?
• A new web venture to provide
information on solutions to
climate change
• A platform focused on the
professional energy community
and the technical general public
• A web architecture that
optimises access to information
• A knowledge exchange
launched by the Global CCS
Institute but with hundreds of
participating organisations

7. What is Decarboni.se?
To provide a information resources on all important areas of energy
decarbonisation and to optimise dissemination of the best information
OUR GOAL
TECHNOLOGIES COVERED SUBJECTS COVERED
Carbon capture, use and storage
(CCUS)
Energy efficiency
Fuel switching to reduce emissions
Nuclear energy
Renewables
Biofuel / Bioenergy
Hydroelectricity
Geothermal energy
Marine energy
Solar energy
Wind energy
Energy management and storage
Costs
Health, safety and environment
Policy, law and regulation
Public engagement
Risk management
Technology phase

8. Where Decarboni.se fits in our digital ecosystem
SOCIAL WEB LAYER – online promotion and engagement
COLLABORATION LAYER – enabling online discussions and private information sharing
COLLECTION LAYER – enabling capture, integration and analysis of high-quality data
PUBLISHING LAYER – optimising information findability and access to external audiences

9. Who built Decarboni.se?
• The Global CCS Institute built
and operates the web platform
but it is a distributed effort
• Information from over 450
organisations
• Hundreds of individual,
expert insights
• Each organisation shown as
a microsite on the platform
with some standalone sites
• Diligent processes in place for
copyright and brand protection

10. Why was Decarboni.se built?
Improve
information
sharing on
solutions to
climate change
To reach our
audience with a
portfolio of
solutions,
including CCS
Provide knowledge
sharing as a
service

11. How to use the system: reading information
• Decarboni.se is an online
library of over 20,000
resources
• Publications, insights
and news
• Advanced search and
browse capability
• Optimised for
external search
engines
• We add new information
every day

12. How to use the system: contributing online
• There are many ways to
contribute:
• Click on whether content is
useful
• Comment on an Insight
• Share/ like on our social
media channels
• Help us correct information
such as project descriptions
or definitions
• We also need expert reviewers
for submitted content

13. How to use the system: becoming a content partner
• There are many ways to
contribute:
• Submit a publication
• Help us identify publications
on other sites
• Each organisation shown as
a microsite on the platform
with some standalone sites
• If content meets our collection
policy we will publish it
• We have a diligent review
process which can cause delays http://decarboni.se/content/submit-your-climate-change-solution-decarbonise

14. Special features: optimised information access
• Information converted into
optimal formats for external
search engines
• Information summarised
and promoted through
Insights and social web
• Over 600 resources in non-
English languages, we
translate selected content
• Publications can be easily
shared to other sites in the
architecture

15. Special features: information find-ability
• Information organised by
topic, organisation, location
and projects
• Powerful search
technology powers the
architecture
• Over 1200 terms created
and new terms are added
all the time
• Most terms are auto-linked
to content creating a
Wikipedia-style approach

16. Special features: terminal sites
• Terminal sites are
standalone sites that pull
information from
Decarboni.se
• Approach used to build a
“public library” for a
network
• Used as an alternative to
microsites on Decarboni.se
• Target audience: network
and priority points of
engagement
http://ccsnetwork.eu/publications

17. Who is decarboni.se for?
Project Delivery Audience Enabling Audience Subset of the General
Public
People involved in
technology and projects
delivery, such as:
 Project Managers
 Engineers
 Scientists / Researchers
 Project Communications
Directors
 Operations staff
People creating the
conditions to progress
projects, such as:
 Policy Analysts
 Economists
 Financiers
 Educators
 Lawyers
Analytical members of the
general public, such as:
 Students
 Academics
 The “technocracy” -
people interested in
decarbonisation,
including those outside
the profession
Reach a wider global audience than ever before through more
customised information and delivery channels
OUR GOAL

18. Engaging with the technocracy: our vision
• We are engaging with a
“technocracy” audience
to drive awareness
about climate change
solutions
• People are excited
about the technology
behind climate change
solutions
• We use Decarboni.se to
bridge the gap between
motivated enthusiasts
and climate change
professionals

19. Engaging with the technocracy: example
• We were contacted on
the popular Reddit
“environment” channel
about a new project to
develop and fund a
fusion reactor
• Lawrenceville Plasma
Physics lab had
launched a grassroots
campaign on Indiegogo
to raise money for their
new test reactor
• We interviewed a board
member and science
communicator from the
project

20. Engaging with the technocracy: example
• The interview provided
technical information to
generalists and allowed
deeper exploration
through links to
definitions and topics
• Readers would also
explore related climate
change topics on
Decarboni.se.

21. Engaging with the technocracy: example
• Discussions about the
post happen offsite on
communities like Reddit
and social media sites –
Facebook and Twitter.
• We participate actively
in these discussions

22. Engaging with the technocracy: our vision
• We go where the
important discussions
are taking place
• Engaging on external
online communities
where the technocracy,
scientists and science
communicators coexist
• Reddit as the “front
page” of the Internet
has proven to be a very
important space for
specific technology
discussions

23. Questions / Discussion
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English directly into the
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24. Please submit any feedback to: webinar@globalccsinstitute.com