Titan Eye+, an eyeglass brand, introduced a 25% exchange offer. It hired Global Advertisers, an outdoor advertising agency in Mumbai, to promote the offer. Global Advertisers used large hoardings, unipoles, bus shelters, back panels, and pole kiosks across Mumbai areas like Borivali, Andheri, and Thane to generate awareness of the offer. The widespread outdoor campaign helped make the offer very visible and talked about. It increased walk-ins and inquiries at Titan Eye+ stores. The innovative multi-media campaign was successful in strengthening the brand awareness and equity of Titan Eye+ in Mumbai.

1. HOARDINGS & UNIPOLES ALL OVER MUMBAI RAILWAY MEDIA RAILWAY BOARDS BUS MEDIA The Ultimate Choice in Outdoor Advertising BUS BACK PANELS & BUS SHELTERS GLOW SIGN BOARDS SIZE : 8x5 BACKLIT (3 PILLARS 3 SIDED) POLE KIOSKS SIZE : 3x4 (THANE – VASANT VIHAR) AIRPORT BRANDING SIZE : 40X8 (DOMESTIC AIRPORT)

2. Titan Eye+, India’s leading and most respectable name in designer spectacles, has introduced “25% off Exchange offer” in the market The company has engaged Global Advertisers, Mumbai‘s most innovative outdoor agency, to reach out to customer across Mumbai. To ensure that the communication reaches the potential consumers 24x7, Global has used larger than life canvases generating high impact and higher brand awareness. And most importantly, has been successful in making the offer the talk of the town. Global Advertisers has used mix media tools special quality display material to massively highlight elegant designs of spectacles in its outdoor campaign. As a result, everyone is stopping to look at the offer instantly. No wonder, large canvases of Hoardings spread across in all areas such as: Borival, Andheri, Tardeo, Santacruz, Kandivali, Vasai, Thane, and Vashi are displaying message loud and clear. Global has also engaged Unipole, Bus shelters, Back Panel, Glow sign at Chruchgate targeting commuters in suburbs to multiply walk-ins and inquiries. And also to complement first of its kind outdoor campaign using multiple creative tool of outdoor advertising. In short, Global has incorporated innovative media formats – a fusion of outdoor and ATL activities that has generated more than desired awareness & buzz about the offer. Moreover, the campaign promises to strengthen company’s brand equity and image in the long run. The Ultimate Choice in Outdoor Advertising

3. HOARDINGS AND UNIPOLES The Ultimate Choice in Outdoor Advertising The Ultimate Choice in Outdoor Advertising

4. ANDHERI The Ultimate Choice in Outdoor Advertising KANDIVALI

5. KANDIVALI The Ultimate Choice in Outdoor Advertising MALAD

6. BORIVALI The Ultimate Choice in Outdoor Advertising VASHI

7. VASAI The Ultimate Choice in Outdoor Advertising VASAI

8. DOMESTIC AIRPORT The Ultimate Choice in Outdoor Advertising

9. BUS MEDIA The Ultimate Choice in Outdoor Advertising The Ultimate Choice in Outdoor Advertising

10. B U S S H E L T E R The Ultimate Choice in Outdoor Advertising

11. B U S S H E L T E R The Ultimate Choice in Outdoor Advertising

12. BACK PANEL The Ultimate Choice in Outdoor Advertising

13. BACK PANEL The Ultimate Choice in Outdoor Advertising

14. POLE KIOSK The Ultimate Choice in Outdoor Advertising

15. POLE KIOSK The Ultimate Choice in Outdoor Advertising

16. RLY STAT ION BRANDING The Ultimate Choice in Outdoor Advertising

17. RLY STAT ION BRANDING The Ultimate Choice in Outdoor Advertising

18. THANK YOU The Ultimate Choice in Outdoor Advertising SHRI RAM TRADE CENTRE, 6TH FLOOR, S.V.P. ROAD, BORIVALI (W), MUMBAI – 92 • TEL.: 2893 9400 • FAX : 2893 9404 • www.globaladvertisers.in • info@globaladvertisers.in