The Future of Marketing (Presentation at SMK 2011, Futurist Gerd Leonhard)

•

10 gostaram•2,306 visualizações

This is the PDF of my presentation at the Slovenian Marketing Conference 2011, covering my immediate foresights for the future of marketing. See more at http://www.mediafuturist.com/future-of-marketing/

Negócios

me rs’
co nsu
The unchainingwofas‘consumers’
no
n
er ly k
ple form
peo
‘ The

Source: Economist.com Satoshi Kambayashi

The Future of Marketing (Presentation at SMK 2011, Futurist Gerd Leonhard)

Mais conteúdo relacionado

Destaque

A slideshow on the key trends that are impacting the future of media, content, entertainment and publishing. Read more http://www.futuristgerd.com/category/content-media/ If you enjoy my slideshares please take a look at my new book “Technology vs Humanity” http://www.techvshuman.com or buy it via Amazon http://gerd.fm/globalTVHamazon More at http://www.futuristgerd.com or www.gerdleonhard.de Download all of my videos and PDFs at http://www.gerdcloud.net About my new book: are you ready for the greatest changes in recent human history? Futurism meets humanism in Gerd Leonhard’s ground-breaking new work of critical observation, discussing the multiple Megashifts that will radically alter not just our society and economy but our values and our biology. Wherever you stand on the scale between technomania and nostalgia for a lost world, this is a book to challenge, provoke, warn and inspire.

The future of media: summary by Futurist Gerd Leonhard

Gerd Leonhard

These are some of my favourite memes and bottom lines from 10+ recent slideshows and presentations see http://www.futuristgerd.com/category/gerd/gerds-presentations/ and www.gerdtube.com for videos If you enjoy my slideshares please take a look at my new book “Technology vs Humanity” http://www.techvshuman.com or buy it via Amazon http://gerd.fm/globalTVHamazon More at http://www.futuristgerd.com or www.gerdleonhard.de Download all of my videos and PDFs at http://www.gerdcloud.net About my new book: are you ready for the greatest changes in recent human history? Futurism meets humanism in Gerd Leonhard’s ground-breaking new work of critical observation, discussing the multiple Megashifts that will radically alter not just our society and economy but our values and our biology. Wherever you stand on the scale between technomania and nostalgia for a lost world, this is a book to challenge, provoke, warn and inspire.

Futurist Speaker Gerd Leonhard: Bottom Line Future Trends (summary)

Gerd Leonhard

Data is the new Oil: paying with attention is the future of media

Gerd Leonhard

From Ego to Eco: the future of the music business (Futurist, Author and Keyno...

Gerd Leonhard

Selling Entertainment Online: The Future (WebWednesday Hong Kong)

Gerd Leonhard

Future of Education Global Awareness Panel

Lucy Gray

Monetizing Content: Gerd Leonhard (Futurist) D-Media conference London

Gerd Leonhard

FINAL FOB Future of Business - Chapter Relationship Man & Machine Gerd Leonha...

Gerd Leonhard

Context: The Future of Music (Presentation at Euroslagt Groningen NL Jan 2010)

Gerd Leonhard

Monetizing Music in a connected society (Berklee alumni event in Nashville)

Gerd Leonhard

Dealing with consumer behavior shaped by Social Media (Media Innovation Forum...

Gerd Leonhard

BMF2012: Rebooting Media: From Ego to Eco (Futurist Keynote Speaker Gerd Leon...

Gerd Leonhard

Bose Ad Campaign - "Silence Never Sounded So Good"

Micaela Metz

Future Success: TedX Beausoleil Gerd Leonhard Futurist Speaker

Gerd Leonhard

The future of media and news monitoring (Futurist Speaker Gerd Leonhard at FI...

Gerd Leonhard

Destaque (15)

The future of media: summary by Futurist Gerd Leonhard

Futurist Speaker Gerd Leonhard: Bottom Line Future Trends (summary)

Data is the new Oil: paying with attention is the future of media

From Ego to Eco: the future of the music business (Futurist, Author and Keyno...

Selling Entertainment Online: The Future (WebWednesday Hong Kong)

Future of Education Global Awareness Panel

Monetizing Content: Gerd Leonhard (Futurist) D-Media conference London

FINAL FOB Future of Business - Chapter Relationship Man & Machine Gerd Leonha...

Context: The Future of Music (Presentation at Euroslagt Groningen NL Jan 2010)

Monetizing Music in a connected society (Berklee alumni event in Nashville)

Dealing with consumer behavior shaped by Social Media (Media Innovation Forum...

BMF2012: Rebooting Media: From Ego to Eco (Futurist Keynote Speaker Gerd Leon...

Bose Ad Campaign - "Silence Never Sounded So Good"

Future Success: TedX Beausoleil Gerd Leonhard Futurist Speaker

The future of media and news monitoring (Futurist Speaker Gerd Leonhard at FI...

Mais de Gerd Leonhard

Leading into the Future: the most important things you need to know about the...

Gerd Leonhard

Artificial Intelligence and the Future of Humanity

Gerd Leonhard

Technology and Humanity, AI and The Future: Bratislava Keynote by Futurist Ge...

Gerd Leonhard

A collection of memes and key messages from my last 5 talks on this topic see more at http://www.futuristgerd.com/2017/04/15/shared-keynote-presentation-ai-thinking-machines-and-the-future-of-humanity-futurist-speaker-gerd-leonhard/ If you enjoy my slideshares please take a look at my new book “Technology vs Humanity” http://www.techvshuman.com or buy it via Amazon http://gerd.fm/globalTVHamazon More at http://www.futuristgerd.com or www.gerdleonhard.de Download all of my videos and PDFs at http://www.gerdcloud.net About my new book: are you ready for the greatest changes in recent human history? Futurism meets humanism in Gerd Leonhard’s ground-breaking new work of critical observation, discussing the multiple Megashifts that will radically alter not just our society and economy but our values and our biology. Wherever you stand on the scale between technomania and nostalgia for a lost world, this is a book to challenge, provoke, warn and inspire.

Artificial Intelligence, Thinking Machines and the Future of Humanity: Futuri...

Gerd Leonhard

More at www.techvshuman.com -- which side you on? Do we need an EPA for humanity ? Technology vs. Humanity is a last-minute wake up call to take part in the most important conversation humanity may ever have. Will we blindly outsource and abdicate big chunks of our lives to the global technology companies – or will we take back our autonomy and demand a sustainable balance between technology and humanity? By supplying a Socratic and humanistic critique of the Megashifts currently recasting our world, Gerd Leonhard provides the prologue for this great debate.  Now is the time to join the dots between big data and digital ethics, to start discussing the moral framework required to steer the evolution of digital life – and to finally articulate the difference between our unique humanity and the rapidly evolving robotic versions. In 1949 George Orwell released Nineteen Eighty-Four – offering us a stark warning of a world dominated by technology and those who own and control it. Nearly seventy years after its publication, Gerd Leonhard investigates how we preserve our humanity in a world that is rapidly beginning to resemble that science fiction. If you enjoy my slideshares please take a look at my new book “Technology vs Humanity” http://www.techvshuman.com or buy it via Amazon http://gerd.fm/globalTVHamazon More at http://www.futuristgerd.com or www.gerdleonhard.de Download all of my videos and PDFs at http://www.gerdcloud.net About my new book: are you ready for the greatest changes in recent human history? Futurism meets humanism in Gerd Leonhard’s ground-breaking new work of critical observation, discussing the multiple Megashifts that will radically alter not just our society and economy but our values and our biology. Wherever you stand on the scale between technomania and nostalgia for a lost world, this is a book to challenge, provoke, warn and inspire.

Technology vs Humanity: key themes from Futurist Gerd Leonhard's new book

Gerd Leonhard

2020 global digital transformation communicasia Gerd Leonhard Futurist Speake...

Gerd Leonhard

This is a selection of my best slides from the past 6 months, on the timely topics of digital transformation, exponential technological change, and technology vs humanity. If you enjoy my slideshares please take a look at my new book “Technology vs Humanity” http://www.techvshuman.com or buy it via Amazon http://gerd.fm/globalTVHamazon More at http://www.futuristgerd.com or www.gerdleonhard.de Download all of my videos and PDFs at http://www.gerdcloud.net About my new book: are you ready for the greatest changes in recent human history? Futurism meets humanism in Gerd Leonhard’s ground-breaking new work of critical observation, discussing the multiple Megashifts that will radically alter not just our society and economy but our values and our biology. Wherever you stand on the scale between technomania and nostalgia for a lost world, this is a book to challenge, provoke, warn and inspire.

The digital transformation of society and business: 2020. Futurist keynote sp...

Gerd Leonhard

These are the slides and images that made the most waves in my 80+ presentations, talks and future advisory sessions. Many of them will become even more important in 2016, especially in the context of my new book which will focus on the increasing overlaps of humanity and technology, see www.techvshuman.com for my short film on the same topic. www.gerdcloud.com is where you can download most of my slides and PDFs from the past 5 years btw, and www.gerdtube.com is my Youtube Channel. If you enjoy my slideshares please take a look at my new book “Technology vs Humanity” http://www.techvshuman.com or buy it via Amazon http://gerd.fm/globalTVHamazon More at http://www.futuristgerd.com or www.gerdleonhard.de Download all of my videos and PDFs at http://www.gerdcloud.net About my new book: are you ready for the greatest changes in recent human history? Futurism meets humanism in Gerd Leonhard’s ground-breaking new work of critical observation, discussing the multiple Megashifts that will radically alter not just our society and economy but our values and our biology. Wherever you stand on the scale between technomania and nostalgia for a lost world, this is a book to challenge, provoke, warn and inspire.

The essential future topics and memes from my 2015 presentations (Futurist Ke...

Gerd Leonhard

The future of marketing, advertising and the Internet: Futurist Speaker Gerd ...

Gerd Leonhard

This is an edited version of a presentation I gave at ITUWorld 2013 in Bangkok, Nov 21, 2013, see more details at http://www.futuristgerd.com/2013/11/21/here-is-the-pdf-with-my-slides-from-the-ituworld-event-in-bkk-today/ Topics: US domination of the Internet and cloud computing, big data futures, privacy failure and the global digital rights bill, the importance of trust, key issues for cloud computing, and much more. Check www.gerdtube.com for a video version (should be available soon) If you enjoy my slideshares please take a look at my new book “Technology vs Humanity” http://www.techvshuman.com or buy it via Amazon http://gerd.fm/globalTVHamazon More at http://www.futuristgerd.com or www.gerdleonhard.de Download all of my videos and PDFs at http://www.gerdcloud.net About my new book: are you ready for the greatest changes in recent human history? Futurism meets humanism in Gerd Leonhard’s ground-breaking new work of critical observation, discussing the multiple Megashifts that will radically alter not just our society and economy but our values and our biology. Wherever you stand on the scale between technomania and nostalgia for a lost world, this is a book to challenge, provoke, warn and inspire.

The Future of the Internet: the key trends (Futurist Speaker Gerd Leonhard)

Gerd Leonhard

These are the slides I used for my presentation in TheHaque NL on Nov 8 2013 see http://www.futuristgerd.com/2013/11/07/here-are-my-presentations-at-dehaagse-hogeschool-in-thehaque-nl-today/ Topics: screenification of education, p2p learning, from data to knowledge to wisdom, artificial intelligence and human learning, the impact of technology on how universities operate, customization and much more. Will there be 'Kodak Moments' for universities? If you enjoy my slideshares please take a look at my new book “Technology vs Humanity” http://www.techvshuman.com or buy it via Amazon http://gerd.fm/globalTVHamazon More at http://www.futuristgerd.com or www.gerdleonhard.de Download all of my videos and PDFs at http://www.gerdcloud.net About my new book: are you ready for the greatest changes in recent human history? Futurism meets humanism in Gerd Leonhard’s ground-breaking new work of critical observation, discussing the multiple Megashifts that will radically alter not just our society and economy but our values and our biology. Wherever you stand on the scale between technomania and nostalgia for a lost world, this is a book to challenge, provoke, warn and inspire.

Technology and the future of education, learning, knowledge and universities ...

Gerd Leonhard

Work learning living in future Gerd Leonhard Futurist Speaker at LSG13 London

Gerd Leonhard

This is a slightly edited version of my slides presented in London on June 7, 2013 and the Reuters Institute see https://reutersinstitute.politics.ox.ac.uk/research/conferences/forthcoming-conferences/big-data-big-ideas-for-media.html BTW: You can download ALL of my slideshows, free books and other stuff at http://futuristgerd.com/downloads/ "Data stockpiles are growing exponentially...consumer profiles, media content usage patterns, Twitter and Facebook posts, online purchases, public records, real-time media user behavior and much more. The Big Ideas conference speakers will inspire tactics and strategies to harness these data. The media industry's leading edge experts from journalism and business disciplines will detail their own case studies, outlining their challenges and triumphs using tools to understand complex data sets. They will outline how these experiences have paved the way to prize-winning journalism, audience insights and growing revenues..."

Big Data and the Future of Journalism (Futurist Keynote Speaker Gerd Leonhard...

Gerd Leonhard

The slides for my presentation at Mobile Convention Amsterdam May 23 2013 see http://www.mobileconventionamsterdam.nl/ Next Five years in Mobile “Marketing as we know it is over. More than ever mobile devices are becoming our ears, eyes and brains. ‘Nowness’ takes its toll.” Says Gerd Leonhard, (media)Futurist and one of the keynote speakers during Mobile Convention Amsterdam on the 22nd and 23th of May in the Beurs van Berlage. Leonhard states that marketers are nowadays looking at gauging feelings and pleasure by using electronic gadgets that can read brain activity. Leonhard reveals several interesting mobile developments in the future, for example about Google Glass and Over-the-top-content (OTT), what these developments mean for consumers and marketers and whether or not ‘offline’ the new luxury is.

The Future of Mobile (i.e. everything) Futurist Speaker Gerd Leonhard

Gerd Leonhard

The future of the music business: creating a new ecosystem (Futurist & Keynot...

Gerd Leonhard

SoLoMo The Future of Business in a networked society

Gerd Leonhard

The future of Business: 20 SoLoMo action items

Gerd Leonhard

Data is the new Oil, Publicy is the new Privacy (Futurist, Speaker Gerd Leonh...

Gerd Leonhard

From Ego to Eco: the future of energy and business (EcoSummit 2012 Berlin)

Gerd Leonhard

The Future of Broadband: Telemedia, Futurist Gerd Leonhard

Gerd Leonhard

Mais de Gerd Leonhard (20)