The Future of Business: the changing framework of the Open Economy (FDC Brazil)

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This is an edited version of my presentation at the Fundacao Dom Cabral in Brazil, for the ComN CEO series. It describes how the entire framework for business is changing because people are connected, mobile and social.

Negócios

The Challenges of the Open Economy
- how to succeed in the 21st century business environment

Presentation at Fundacao Dom Cabral, May 13 2010, Belo Horizonte, Brazil
Gerd Leonhard, Media Futurist & CEO TheFuturesAgency
FDC Visiting Professor
www.mediafuturist.com
twitter: @gleonhard

This is not about technology

Source: Slideshare.net

It used to be...

Energy
Business
Education
Media & Content
Telecommunication

It will be...

Energy
Business
Education
Media & Content
Telecommunication

: Empowered and
Engaged Users
Open & Connected

The Disconnected are becoming
the Hyper-Connected

People subscribe to People

Source: Cisco / Youtube

Connectivity
quir es
re
creates Openness

Connectivity + Mobile + Social
is creating a Pivot Point similar
to that of the Printing Press.

Youtube.com/user/ScholzundFriends

Openness provides solid protection
against missing important changes

...is the new
survival strategy

Open Collaboration

Open Innovation

Open
Education
Open Business
Strategy

Defining ‘Open Economy’
• New business models based on collaboration
(rather than competition and domination)
• Transparency as a default setting
• Conversations not (just) monologs
• Passing control to the Users
• Open interfaces to / with business partners,
vendors, users , customers etc (API)
• Use of technology and business standards
that are supported by everyone

Complete convergence of Online & Offline

‘Not invented here’
becomes

Proudly Found
Elsewhere
*PFE

From a packaged-goods i.e.
‘Stuff’ Mentality to a Service and
‘Experience’ Mentality

Command & Control
becomes
Coordinate & Cultivate
*Thomas Malone “The Future of Work”

Trust
is the most important currency online.
To build it we adhere to three
principles of open information:
value, transparency,
and [user] control
Google Senior VP, Product Management Jonathan Rosenberg's essay, The Meaning of Open, published on the Offical Google Blog Dec 2009

12/2009: Quoting from Google’s Open Business Manifesto:

Closed systems are well-defined and
profitable, but only for those that control them
Open system are chaotic and profitable, but
only for those that understand them well and
move faster than everyone else
Closed systems grow quickly while open
systems evolve more slowly (requiring a
longer view)
“Google has all variants” (!!!)

Future Leaders are Connectors
- not just ‘Directors’

Openness means we must
provide “Social Oxygen”

www.mediafuturist.com
www.theFuturesAgency.com
gerd@mediafuturist.com
Thanks for your time Twitter.com/gleonhard
Facebook: gleonhard

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