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  www.mediafuturist.com
  twitter.com/gleonhard
www.mediafuturist.com
What I do:   www.twitter.com/gleonhard
Our ‘Networked World’ is still very nascent
Why is this Social Media Stuff important?
Social
Media will
soon beat
  eMail,
Video may
 well beat
  Search
The term
Social Media is really kind of an
  artifact, a mere construct.




      Better:
Networked Media.
Real-Time Media.
User-driven Media.
 Engaged Media.
Merit
is where it
 all starts.
Money
     Conversion
     Attention
Merit, Quality & Uniqueness
The other, common problem
‘Marketing Sushi as cold, dead Fish’
‘Broadcast’ Media: shrinking, and costly
Networked Media: exploding
“Tribal Relationships”

  150 tribe members + 1000 real fans + + + +
Online and Offline are converging
Attention
            source: Tara Hunt
“Trust
is the most important currency
online, so to build it we adhere
   to three principles of open
       information: value,
 transparency, and control”
 Google Senior VP, Product Management Jonathan Rosenberg's essay, The Meaning of Open, published on the Offical Google Blog
Value
 Transparency
Control to the User
Was...




         Is...
Me myself I
Some of my weapons of choice
   Typepad for Blogging (Firefox!!!)

   Hootsuite for Firefox (Twitter), Tweetdeck

   Mobiles: iPhone, Google Nexus, Blackberry, Nokia E71

   Mobile apps: Tweetie, Hootsuite, InstaPaper, FB

   More apps: LinkedIn, Google Reader, Skype

   Kindle, Sony, iPhone electronic readers

   HD Video Camera(s): Kodak, Flip, Phones...

   The new Apple Tablet!
How...?
Multi-tasking...?




It’s about managing the Flow
Social Media is
“Customer Relationship Management”
It all starts with this:
3 challenges
1.Openness is hard - and often not our default setting
2.Conversations take time - and can become real work
3.‘Offering something for free so that you can ask to
  get paid later’ takes real courage - and believe!
Action Time!
Traps to avoid
Get rid of Push Marketing

               Top-down
           Domination Plays
       Expensive watering-cans
       Uni-directional marketing
        Interrupting consumers
          Shout: buy buy buy
       100% control everything
Social-Mobile-Web-Native Marketing:
“Followers, Friends, Fans, Users”
       Attract and addict
     Low-cost, very targeted
         Conversational
     Engagement is the goal
  Message: share. follow. talk.
           100% Trust
Twitter Examples
The ‘Realtime Web’ Opportunity

           Here
     Now          Personal

       Relevant
                    Recommended
Learn from Magnetic Brands
Summary
1. Attract the right people by
   publishing relevant
   content
2. Get and hold their
   Attention, build Trust
3. Think Followers not Users
4. Offer added values to
   convert followers into $$
Steve Jobs:



  Stay Hungry.
      Stay
    Foolish.
Now is a good time!
email me at gerd@mediafuturist.com

   twitter.com/gleonhard
   Facebook: gleonhard
  more presentations at
  www.mediafuturist.com
Thanks for listening!

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