My presentation at www.dolectures.co.uk in Cardigan, Wales, on the topic of the Future of Media, Content, Communications and Business, and the shift from EGOsystem to ECOsystem. More at http://www.mediafuturist.com/2009/04/a-key-topic-for-2009-egosystem-becomes-ecosystem.html

1. Die Zukunft der Medien
From
EgoSystem to
ECOSystem:
The Future of
Business, Culture,
Media Gerd Content Media Futurist
and Leonhard,
CEO
Gerd Leonhard Media Futurist / The Futures Agency

2. Drastic user empowerment means
businesses must collaborate... or perish
Gerd Leonhard Media Futurist / The Futures Agency

3. Broadcast and Broadband
Network and Networked
Gerd Leonhard Media Futurist / The Futures Agency

4. War of the Worlds... Ego versus Eco. Closed vs Open
Gerd Leonhard Media Futurist / The Futures Agency

5. Ego Eco
Gerd Leonhard Media Futurist / The Futures Agency

6. Ego Eco
Less connected, Hyper-connected and
walled-in, self-sufficient interdependent
Proudly
Not invented here
found elsewhere (PFE)
Return on Investment Return on Engagement
Closed Open *amap
Control Trust
Fear Confidence
Gerd Leonhard Media Futurist / The Futures Agency

7. Yes, EgoSystems can - and do - work.
... but this may be the last good example for it
Gerd Leonhard Media Futurist / The Futures Agency

8. In the past, power was about what you can control
hat-tip to Umair Haque
In the future, power is about what you can unleash!
Gerd Leonhard Media Futurist / The Futures Agency

9. Not protection but
engagement
Gerd Leonhard Media Futurist / The Futures Agency

10. Totally the wrong question...
Gerd Leonhard Media Futurist / The Futures Agency

11. The Ego versus Eco Wars
Gerd Leonhard Media Futurist / The Futures Agency

12. Source: Hugh MacLeod
Gerd Leonhard Media Futurist / The Futures Agency

13. We may really need this...!
Gerd Leonhard Media Futurist / The Futures Agency

14. Ecosystems are complicated. Openness is harder than
Control. ‘Permanent Beta’ can be stressful.
Gerd Leonhard Media Futurist / The Futures Agency

15. Switching from Ego to Eco: Brazil...?
Gerd Leonhard Media Futurist / The Futures Agency

16. Brazil: $1.50 per month to solve music ‘piracy’
Gerd Leonhard Media Futurist / The Futures Agency

17. A New Social Contract
Gerd Leonhard Media Futurist / The Futures Agency

18. Ego …………………………………………Eco
Branding becomes “Banding”
Gerd Leonhard Media Futurist / The Futures Agency

19. Ego …………………………………………Eco
Not watering cans but sprinkler systems...!
Gerd Leonhard Media Futurist / The Futures Agency

20. Social media confronts us with the ‘ecosystem logic’
Gerd Leonhard Media Futurist / The Futures Agency

21. Ego …………………………………………Eco
The Future: Masses of Niches *and hits in Niches!
Gerd Leonhard Media Futurist / The Futures Agency

22. Some interesting ecosystem examples
Gerd Leonhard Media Futurist / The Futures Agency

23. It is becoming less and less feasible to ‘prosper alone’
Gerd Leonhard Media Futurist / The Futures Agency

24. My big do
Gerd Leonhard Media Futurist / The Futures Agency

25. My small do
Gerd Leonhard Media Futurist / The Futures Agency

26. @gleonhard MediaFuturist.com
Gerd Leonhard Media Futurist / The Futures Agency