My complete presentation at Omnicom Media Group's 2011 Media Innovation Forum in Dubai, covering topics such as the future of branding, advertising and marketing, social commerce, twitter facebook and much more. The buzz is at http://gerd.fm/gKprYz and here is the event description: http://gerd.fm/glPBnT
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Dealing with consumer behavior shaped by Social Media (Media Innovation Forum 2011, Dubai)
1. “Dealing with consumer behavior
shaped by Social Media”
Media Innovation Forum Dubai 1/26/2011
Gerd Leonhard TheFuturesAgency @gleonhard MediaFuturist.com
31. “More and more companies lose control of their customers when new
technologies enable them to interact with products on their own terms”
Mark Mulligan Forrester Research