Wisdom of crowds business intelligence market study findings overview

Wisdom of Crowds Business
Intelligence Market Study ®
Key Findings: 2012 Study

Dresner Advisory Services, LLC

Wisdom of Crowds BI Market Study ® - Copyright 2012 Dresner Advisory Services, LLC

Data Collection/Demographics
• 28% EMEA, 56% N. America, 11% APAC
• 37% large, 32% small, 41% mid-sized
• 50% IT, 50% Business
• Key verticals include: Healthcare, Financial
Services, Retail & Wholesale, Packaged Goods,
Manufacturing, & Education


Adoption Trends


BI Adoption by Function - All Regions
100%

90% 21%

36% 38% 36%
80%
43%
6%

70%
13%

60%
9%
10% 14%
5%
50%
4% Line-of-business adoption of
7% 6%
Business Intelligence 6%

40%
appears to continue to
outpace IT-driven
30% deployment 60%
50%
46% 44% 45%
20%

10%

0%
More than 10 years 6 - 10 years 3 - 5 years 1 - 2 years Less than 1 year

Information Technology Finance Sales and Marketing Other


Number of Users
30%

The smallest and largest of
deployments have leveled
off – with growth in the
middle (21-200 users).
20%
20%
18%
17%
16%
15%

13% 13%
12% 12% 12%
12%
11% 11%
10% 10% 9% 10%
10% 9% 9% 9%
8% 9%
8% 8%
6%
6% 6%

0%
1-5 6 - 10 11 - 20 21 - 50 51 - 100 101 - 200 201 - 500 501 - 1,000 More than
1,000
Average 2010 2011 2012

Numbers of users by Organization Size
100%
4% 3%
1% 2% 8% 8%
13% 13%
7%
6%
10%
6% 21%
80%
17% 45%
24%
18%

39%
60% Numbers of Users

More than 1,000
33%
501 - 1000
12%
100-500
89%
40% < 100
74%
18%
63% 61%
Business Intelligence
20%
penetration remains 43%
37%
relatively low. This is most
notable in mid-sized 25%

organizations
0%
Overall 1 - 100 101 - 1,000 1,001 - 2,000 2,001 - 5,000 5,001 - 10,000 More than 10,000

Numbers of Employees

Numbers of Business Intelligence Tools in Use by Size of Organization
100%
4%
8% 9%
11% 12% 12%
17%
11%

12%
21%
80% 16%

Multiple Business
37%
Intelligence tools is the norm
– and policy – in many
38% 45%

60% organizations. Phenomenon
52%
is understated and will 43%
42% continue unabated for now.
56%
40%

46%

34%
46%
20%
34%
29% 31%

16%
9% 10%

0%
Overall 1 - 100 101 - 1,000 1,001 - 2,000 2,001 - 5,000 5,001 - 10,000 More than
10,000
One Two or Three Four or more Don't Know

BI Adoption by Organization Size- All Regions
100%

More new Business 11%

Intelligence deployments
28%
21% 15%

80%
31%
appear to come from mid-
6%
sized organizations.
7% 4%
8%
10%
60%
7%
5% 11%

16% 13%
4%
8%
40% 6%

7% 7%

20% 22%
26% 21%
20% 25%

0%

101 - 1,000 1,001 - 2,000 2,001 - 5,000 5,001 - 10,000 More than 10,000

BI Adoption by Geography - All Regions
100%
3%
3% 7% 10% 12%
3% 16%
6%
5%
5%
80% 27%
23%

28%
32%
28%
60%

EMEA and APAC showed the
most growth for new BI
40% implementations in 2012.
68%
North America decreased.
66%
56%
50% 51%

20%

0%

North America Europe, Middle East, & Africa Latin America Asia Pacific


Success with Business Intelligence


89% say that Business
Intelligence has been
completely or somewhat
successful.


BI Success by Size of Organization
100%

23%
30% 31%
80% 41% 40%
44%

55%

60%

66% 52%
40%
64%
49%
Smaller organizations tend
48% 42%

to report greater success
39%
with Business Intelligence
20%
than larger ones
13%
10%
8% 8% 8%
4% 5%
3% 2% 2% 4% 3% 2% 4%
0%
Overall 1 - 100 101 - 1,000 1,001 - 2,000 2,001 - 5,000 5,001 - 10,000 More than 10,000

Disagree Disagree Somewhat Agree Somewhat Completely Agree


Success Failure
Management “Strong executive sponsorship, strong “Not enough understanding from top
Maturity and funding, and strong need for data driven management on potential to invest enough
Support decisions via management.” resources and see beyond short term profits.”
“Level of commitment from senior executives “Decisions still seem to be based on 'gut feel' or
impacts investment, scope and outcome.” on incomplete data. Some managers manipulate
data to support their decisions.”
Expertise and “Talented, well-managed BI team. Reasonable “Resourcing is a problem. Historically IT owned
Resources expectations (usually) from business partners. and built BI but more recently have been trying to
Strong partnerships with business teams. High move to business/IT partnership.”
level of utilization.” “Struggling with the volume of requests and
fulfilling user needs in a timely manner.”
Focus “We‟ve attacked small, easily scoped projects, “We keep biting off more than we can chew.”
& added business value with each release. “Were successful when implemented, now out of
Limit scope creep ; fewer features sooner, date with focus having shifted to other internal
responsive to business needs” initiatives”
Organization “Business Intelligence Group serves 18 “In midst of a major reorganization. Have some
Business Units Globally. It's responsible for success stories from before but BI is not well
building and managing the delivery across the aligned anymore.”
enterprise” “Recent change in all top management”
Strategic “Tangible business value, including revenue “No formal BI initiative or strategy”
Value improvement, cost reduction & risk mitigation“ “Too heavily concentrated around IT not enough
“It has brought together some areas of around Business”
business that are starting to think as a whole “No business owners and no resources to
and not continue to work in isolation.” proceed past the initial implementation”
Technology "State of the art business intelligence module “Old, inefficient technology stack”
which is intuitive, easy to use. „Spreadmarts‟ , manual reports; disparate
systems”

Business Intelligence Priorities


Prioritized Technology Intitiatives Strategic to BI
Dashboards 1.0%
5.0% 15.4% 37.4% 41.3%

End user "self service" 1.4%6.5% 15.1% 35.8% 41.2%

Data warehousing 4.2% 9.2% 21.5% 32.0% 33.1%

Advanced visualization 4.3% 7.5% 23.2%
Traditional approaches to23.6%
41.4%
Business Intelligence remain
Integration with operational processes 4.3% 11.7% 26.4% 33.0% 24.6%
a high priority.
Data mining and advanced algorithms 5.8% 13.3% 26.0% 33.7% 21.2%

Mobile device support 9.5% 16.7% 25.8% 29.7% 18.4%

In-memory analysis 11.3% 16.0% 31.2% 27.5% 13.9%

Collaborative support for group-based analysis 10.7% 20.6% 26.5% 30.0% 12.1%

Big data 21.5% 18.6% 25.2% 23.6% 11.0%

Ability to write to transactional applications 26.4% 19.3% 22.6% 21.6% 10.1%

Software-as-a-service and "cloud computing" 26.5% 21.4% 20.8% 20.9% 10.3%

Text Analytics 24.4% 23.6% 28.2% 17.4% 6.5%

Complex Event Processing (CEP) 24.2% 26.6% 24.2% 19.9% 5.2%

Social media analysis (Social BI) 29.7% 26.8% 22.3% 15.3% 5.9%

Open source software 35.4% 20.6% 20.4% 15.1% 8.4%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Not Important Somewhat Important Important Very Important Critical


Mobile Device Support by Industry
100%
7% 7%
13%
15% 17%
18%
22% 22%
31%
21%
80% Strong adoption of mobile 27%
by Technology and Retail &
26%
Wholesale segments 34%
30%
30% 22%

60% 34%
31%
26%
36%

29%
22%
40% 25%
26% 33%

25%
26% 28%
20% 19%
20% 18% 16%
17%
13% 19%

15% 9%
12% 14% 13% 12%
9%
7%
4% 4%
0%
Overall Consulting Financial Services Health Care Retail & Wholesale Technology Manufacturing Education Other

Unimportant Somewhat Important Important Very Important Critical


Advanced Visualization by Function
100%

12%
19%
24% 23%
29%

80%

Broad interest in
visualization – most 50%
60%
significant within ranks of
36%
41%
business users
60% 42%

40%

28% 22%
23%
20% 18%

10% 19%
8% 10% 6%

4% 4% 6% 5%
0% 1%
Overall Information Technology Finance Sales and Marketing Other



Collaborative BI Importance by Function

Sales and Marketing 15% 40% 21% 21% 4%

Operations 19% 25% 31% 16% 9%
Sales & Marketing most
keenly interested in
collaborating with BI
Executive Management 14% 29% 30% 19% 9%

Information Technology (IT) 10% 30% 24% 24% 12%

Finance 12% 20% 31% 24% 12%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Critical Very Important Important Somewhat Important Not Important


Importance of BI Collaboration by Success

Most Successful 18% 31% 26% 19% 5%

Somewhat Successful 9% 29% Those that perceive success
27% 23% 12%

with BI are more likely to
view collaboration as
important or critical

Somewhat Unsuccessful 5% 28% 18% 26% 23%

Unsuccessful 15% 20% 45% 5% 15%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Critical Very Important Important Somewhat Important Not Important

"Software as a Service" and Cloud Computing by Function
100%
6%
10% 10% 10%
16%

19% 8%

80% 21%
31%
16%
24%

21%
60%
21%

31% 18%

Business functions more 31%
40% receptive to Cloud BI than 25%
21%
Finance or IT 16%

20% 18%
35%
27% 29%
26%

11%

0%
Overall Information Finance Sales and Marketing Other
Technology



"Software as a Service" and Cloud Computing by Employees
100%
4% 4% 4%
10% 8% 9%
17%
13%
18% 20%
15% 16%
80% 21%
18%

31% 21% 20%
20%
60% 26%
21%

Smallest of organizations
32%
22% 20%
18% more inclined to adopt
23%
40%
21% Cloud BI than larger ones 21%

18%
20%
33% 35% 33% 36%
27% 28%
15%

0%
Overall 1 - 100 101 - 1,000 1,001 - 2,000 2,001 - 5,000 5,001 - 10,000 More than
10,000



Technology Initiatives by Function
“New” versus “Classic”
Open Source Software
Business Intelligence? 4.5 Social media Analysis
Dashboards
4
(SocialBI)

3.5 Complex Event Processing
End user "self service"
3
(CEP)

2.5

2
Data Warehousing Text Analytics
1.5

1

0.5
Software-as-a-Service and
Advanced visualization 0
"Cloud" Computing

Integration with Ability to write to
Operational Processes transactional applications

Data Mining and Advanced
Big data (e.g., Hadoop)
Algorithms

Collaborative Support for
Mobile Device Support
Group-based Analysis
In-memory analysis

Information Technology (IT) Sales and Marketing Finance


Industry Performance


Industry Rating Criteria

- Sales/acquisition experience - Quality and usefulness of product
o Professionalism (continued)
o Product Knowledge o Customization and Extensibility
o Understanding business/needs o Ease of upgrade/migration to new
o Responsiveness versions
o Flexibility/Accommodation o Online forums and documentation
o Business Practices - Quality of technical
o Contractual terms and conditions o Professionalism
o Follow up after the sale o Product Knowledge
- Value for price o Responsiveness
- Quality and usefulness of product o Continuity of personnel
o Robustness/sophistication of technology o Time to resolve problems
o Completeness of functionality - Quality and value of consulting
o Reliability of technology services
o Scalability o Professionalism
o Integration of components within product o Product Knowledge
o Integration with 3rd party technologies o Experience
o Overall Usability o Continuity
o Ease of installation o Value
o Ease of administration - Integrity
- Whether vendor is recommended


Sales/Acquisition Experience

Product Knowledge 3.0% 19.7% 34.8% 42.2%

Professionalism 2.0% 20.6% 36.4% 39.6%

Responsiveness 6.4% 24.3% 32.9% 33.3%

Business Practices 5.1% 30.5% 34.0% 29.2%

Flexibility/Accommodation 7.8% 26.7% 31.8% 31.6%

Follow-up after the sale 6.9% 27.9% 31.5% 30.2%

Understanding our business/needs 6.0% 33.4% 28.9% 28.7%

Contractual terms and conditions 6.6% 35.3% 30.4% 25.2%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Very Poor Poor Adequate Very Good Excellent


Quality and Usefulness of Product

Robustness/Sophistication of technology 3.9% 19.0% 45.4% 31.2%

Reliability of technology 3.8% 21.3% 43.8% 30.9%

Scalability 3.9% 21.8% 38.4% 34.4%

Overall usability 3.7% 21.2% 42.0% 32.0%

Integration of components within product 5.1% 25.0% 36.6% 32.2%

Ease of installation 8.0% 23.9% 32.4% 33.1%

Completeness of functionality 5.2% 24.2% 46.1% 23.1%

Ease of administration 7.5% 26.8% 33.6% 29.9%

Ease of upgrade/migration to new
9.8% 27.0% 29.2% 30.9%
versions
Customization and Extensibility 7.5% 27.3% 38.4% 24.3%

Online training, forums and
7.5% 29.7% 34.8% 24.7%
documentation
Integration with 3rd party technologies 8.6% 33.5% 35.1% 20.8%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%



Technical Support


Product knowledge 1.9% 21.1% 37.3% 38.7%

Responsiveness 4.6% 26.9% 31.0% 35.7%

Continuity of Personnel 5.5% 27.7% 32.3% 32.6%

Time to resolve problems 6.6% 29.6% 33.5% 27.9%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%



Consulting Services

Product knowledge 3.3% 18.0% 32.8% 44.6%


Experience 3.7% 21.1% 33.3% 40.5%

Continuity 5.8% 24.2% 33.0% 35.7%

Value 7.5% 25.3% 32.2% 32.8%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%



Value for Price Paid
100%

36% 35%
80% 37%

60%

33%
33% 37%

40%

20% 26%
24%
24%

5% 5%
3%
0%
2010 2011 2012

Very Poor Value Poor Value Average Value Good Value Great Value


Emerging Segment Performance
Vendor Sales Value Product Tech Consult Recom Integrity Average
Support ing mend
Yellowfin 4.52 4.52 4.40 4.55 4.52 4.84 4.64 4.57
Dimension 4.44 4.32 4.24 4.53 4.53 4.96 4.74 4.54
al Insight

Jedox/Palo 4.16 4.65 4.04 4.37 4.23 5.00 4.37 4.41

Arcplan 4.18 4.23 4.11 4.35 4.20 5.00 4.41 4.35
Pentaho 3.75 4.09 3.65 4.03 3.88 4.70 4.19 4.03
Jaspersoft 3.67 4.18 3.73 3.71 3.67 4.64 3.82 3.96


Yellowfin Performance
Professionalism
Recommend 5.00 Product Knowledge
Understanding our…
Integrity 4.50 Responsiveness
Consult Value 4.00 Flexibility/Accommodat…
Consult Continuity 3.50 Business Practices
3.00
Consult Experience Contractual terms and…
2.50

Consult Product… 2.00 Follow up after the sale
1.50
Consult Professionalism 1.00 Value for Price
0.50
0.00

Support Time to resolve… Robustness/sophisticati…

Support Continuity of… Completeness of…

Support Responsiveness Reliability of technology

Support Product… Scalability

Support Professionalism Integration of…
Integration with 3rd…
Online training, forums… Overall Usability
Ease of…
Customization and… Ease of installation
Ease of administration

Vendor Average Peers


Conclusions
• Business driven phenomenon
• Mid-market, EMEA growth
• Larger deployments, penetration remains low
• Success with BI takes more than technology
• “New BI” priorities:
Mobile, Collaborative, Visual, Cloud, Social …
• Positive industry performance; room for
improvement
Wisdom of Crowds BI Market Study ® -
Copyright 2012 Dresner Advisory
Services, LLC

Wisdom of crowds business intelligence market study findings overview

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