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Web 2.0  and  Search Scott Gledhill www.standardzilla.com
Search Engine Optimisation Technology Problems Solutions
Search Engine Optimisation http://www.flickr.com/photos/csb13/184057163/
Findability
Driving Traffic
Technology http://www.flickr.com/photos/nouqraz/256661254/
1999
2007
Technology  improves  the user experience.
Multimedia
Multimedia
Flash
Flash
AJAX
AJAX
This all sounds great, but  what about   search engines?
SEO  vs  Technology http://www.flickr.com/photos/ahhyeah/82827656/
Multimedia
Multimedia
Multimedia
Flash
Flash <title> PRMLSCRM - Primal Scream - XTERMINATOR </title>
AJAX
HTML
AJAX
Javascript
Solutions http://www.flickr.com/photos/leadsoup/374510671/
Is the   technology  necessary?
JavaScript must be enabled  in order for you to use this website.
progressive enhancement
Content HTML
Content
Presentation CSS
Presentation
Behaviour AJAX
Behaviour
Content Content Content HTML
technology   should  enhance  content.
AJAX search engines
AJAX
AJAX
AJAX
Keep it simple validate forms email thank you pages rating systems voting systems
sometimes  alternatives  are necessary
Flash
Flash
Video and Audio
Video and Audio
Search Engine Optimisation Understanding Technology Correct Implentation Content Layer
Web 2.0 and Search - Resources http://www.standardzilla.com/2007/05/02/presentation-cebit/

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Web 2.0 and Search

Editor's Notes

  1. Technologies we use for web 2.0 How that affects SEO