Lesson 2: Pay-Per-Click Vs Natural Results

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This was the second presentation I made at FlyingTeachers, describing why they should focus on obtaining natural results ranking rather than paying Google for its ad space.

Tecnologia Design

Presented by Sufi Mohamed The Glaring Facts Search Engine Optimization: Lesson 2: PPC vs. Natural Results

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]

Understanding Search Engine Market Share ,[object Object]

The Market Share of Search Engines ,[object Object],[object Object]

Search Engine Keyword Usage ,[object Object],[object Object],[object Object]

How do Users use Search Engines? ,[object Object]

Search Engine Users Have Intent ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Three Types of Intent ,[object Object],[object Object],Transactional

Types of Intent Cont… ,[object Object],[object Object]

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How Search Engines Drive Commerce on the Web

Crazy Statistics ,[object Object],[object Object],[object Object],[object Object],[object Object]

How Users Scan Results Pages ,[object Object]

Where People Look on the SERPs ,[object Object],[object Object],[object Object]

Distribution of Search Results and Traffic ,[object Object]

Distribution of Search Results and Traffic Cont… ,[object Object],[object Object],[object Object],[object Object],[object Object]

Where people look at in the SERPs ,[object Object],[object Object],[object Object],[object Object],[object Object]

Pay-Per Click versus SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why SEO is better than PPC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Brought to you by Sufi M @ The Glaring Facts http://www.theglaringfacts.com

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