Do you want to learn more about using video marketing to promote your business? Are you not quite su...

1. Video Marketing Is So Simple With Easy Concepts
Do you want to learn more about using video marketing to promote your business? Are you not quite
sure what it means or how you get started? If so, you may just need a bit more information on the
subject. By reading the following article, you can educate yourself about video marketing.
Do not assume that the salespeople at you company are the ones that will look best in front of the
camera. Find the person in the office that has the best smile and have them be the face of the
company. Nobody has to know that your company spokesperson is janitor or secretary.
Why not take a video while at a trade show? Many experts visit trade shows and would love to
expand their own customer base, and getting their name on your website is a great way to do that.
Make sure to write down their information so you can spell their name right and link back to their
site when you post the video - they'll appreciate that.
Make sure that any video content you post online is optimized for search engines. Remember that
search engine spiders cannot watch video content, so make sure that you have fitting titles, tags and
descriptions. Fill them in the appropriate fields. You would be shocked to see how many video
posters do not even bother doing this.
Interviews make great videos. Have a friend or a colleague interview you if you want to give some
details about your business and products or interview some customers if you want to share some
original reviews of your products. If possible, find an expert in your field who is willing to be
interviewed on your products.
In your video marketing, let the viewer know why it is that you offer the product or service that you
do. They can easily see what you offer, but let them know the reason behind it. Open, authentic and
candid communication engenders trust, which engages new audience and retains previous buyers.
If you are still experimenting with video
marketing, you should select a small audience
of customers and ask them to watch your
videos and give you some feedback. This is a
good way to make sure your approach to
video marketing is relevant to the target
audience you are addressing.
When you've got a how to seo marketing lot of great feedback, use it to create more videos. Use
what you have learned to improve. Change up your message, tweak how the video is done and do
what you have to in order to make it even more popular than the last video.
Make thought-provoking videos. No matter what your video is about, try to have your viewers
communicate with you about the content. This can easily be done by having comments enabled on
your videos. You could try asking for their feedback about something you talked about, or you could
end your videos with questions that you'd like them to answer about related topics.

2. Use video marketing to get more followers. This can be accomplished by offering to give away
something such as an e-book or an essay for everyone who shares your video with another person
and that person signing up for your newsletter. E-books and articles are a very cost efficient way to
drive traffic to your website.
When using video marketing keep in mind that content is the key. Using content that is untrue or
meant to mislead your viewers can be damaging to your business. Always make sure that your videos
are accurate and informational. Providing a good source of information will keep people coming
back.
Always include a question in each video. You will call your customers into action! If you have a
newsletter and you want people to receive it, ask them to opt-in to the mailing list discussed in your
video. The key to success is to make these actions easy for your viewers.
Video marketing does not have to be complicated. One of the most popular formats is simply a
regular video, without any bells and whistles included. Of course, if you can, those videos with flash
animations have also proved popular, as well as picture slide shows with a voice over and music.
Use questions to start a conversation. For example, show how you use the product you're selling in
your own life and then ask viewers to leave comments about how they use it. You may find some
innovative ideas for your product which you can then show to everyone in future videos.
When you post your video on YouTube, don't forget to use annotations. These allow you to point to
other similar videos you have or to ask people to subscribe to your video. You can even use this with
a "Pop-Up Video" effect to keep viewers engaged and entertained as they watch.
It can be difficult to know what the topic of your video should be. One of the best ways to determine
what will be successful is by looking at what others have done. How-to videos, commentary on
current events, and interviews with those "in the know" are all topics that have proven interesting to
web users.
You should use the services of a professional translator if you are going to make a video in another
language. If you are making a video for people in a different country, try using someone who speaks
that language in the video. A clear, accurate translation is non-negotiable, especially given the high
stakes.
Video marketing can often be informal. People like marketing efforts that don't look too forced or
slick. They can seem too much like television commercials, and everyone has learned to tune those
out. If your video is a little "rough," that is okay. Make
http://www.networksolutions.com/online-marketing/index.jsp it personal and genuine. You will likely
attract more viewers.
Don't be hesitant in having other people share their thoughts and opinions in your videos.
Remember that each person has something unique to contribute. No single person has all the
answers. By interviewing someone and encouraging them to share their ideas, the two of you can
truly create worthwhile content that your viewers will love.
All of the other marketing techniques are great in their own right, but they don't hold a candle to
what video marketing can offer. Video marketing adds a certain level of success that is unmatched
by anything. This article was packed with video marketing information, so use it to give your
business more power.