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BRANDING
     Y UR
    BUSINESS
EVERYONE HAS THE   CHANCE TO STAND OUT




                                             MULTI
                                             MEDIA
                                         MARKETING
                                           Q7ASSOCIATES.COM
IT’S YOUR BRAND




                      MULTI
                      MEDIA
                  MARKETING
                    Q7ASSOCIATES.COM
WHAT YOU
                                           DON’T SAY…
                                             AND…
                                            WHAT YOU
WHAT YOU SAY                                DON’T DO
   AND…
WHAT YOU DO




     COMMUNICATES THE VALUE AND CHARACTER OF YOUR BRAND




                                                              MULTI
                                                              MEDIA
                                                          MARKETING
                                                            Q7ASSOCIATES.COM
BEING A BRAND IS EASY
BUILDING YOUR BRAND TAKES TIME




                                     MULTI
                                     MEDIA
                                 MARKETING
                                   Q7ASSOCIATES.COM
GROW YOUR BRAND AND PROMOTE YOUR BRAND

Learn…Grow…Build Relationships…Deliver Results




                                                     MULTI
                                                     MEDIA
                                                 MARKETING
                                                   Q7ASSOCIATES.COM
Organizations and Businesses grow
  Not by simply deciding to grow

But by deciding how to better serve
  their customers and community




                                          MULTI
                                          MEDIA
                                      MARKETING
                                        Q7ASSOCIATES.COM
TAKE A CLOSER LOOK AT YOUR BRAND




                                       MULTI
                                       MEDIA
                                   MARKETING
                                     Q7ASSOCIATES.COM
IS YOUR BRAND ALL ABOUT YOU?




                                   MULTI
                                   MEDIA
                               MARKETING
                                 Q7ASSOCIATES.COM
WHAT MAKES YOUR BRAND DIFFERENT…
               …DOESN’T ALWAYS MAKE YOUR BRAND VALUABLE?




                                                          MULTI
                                                          MEDIA
                                                      MARKETING
                                                           Q7ASSOCIATES.COM
IS YOUR BRAND OFFERING SOLUTIONS?




                                        MULTI
                                        MEDIA
                                    MARKETING
                                      Q7ASSOCIATES.COM
WHAT MAKES YOUR BRAND MEMORABLE?




                                       MULTI
                                       MEDIA
                                   MARKETING
                                     Q7ASSOCIATES.COM
BESIDES YOUR BRAND’S VISION AND MISSION…
      WHAT IS YOUR BRAND’S PASSION?




                                               MULTI
                                               MEDIA
                                           MARKETING
                                             Q7ASSOCIATES.COM
WHAT QUALITIES OR CHARACTERISTICS MAKE YOU R BRAND UNIQUE?




                                                                 MULTI
                                                                 MEDIA
                                                             MARKETING
                                                               Q7ASSOCIATES.COM
WHAT MAKES YOUR BRAND STAND OUT?




                                       MULTI
                                       MEDIA
                                   MARKETING
                                     Q7ASSOCIATES.COM
WHAT WOULD YOUR COLLEAGUES OR YOUR CUSTOMERS
    SAY IS YOUR BRAND’S GREATEST STRENGTH?




                                                   MULTI
                                                   MEDIA
                                               MARKETING
                                                 Q7ASSOCIATES.COM
IS IT TIME TO REFRESH YOUR BRAND?




                                        MULTI
                                        MEDIA
                                    MARKETING
                                      Q7ASSOCIATES.COM
IS YOUR BRAND SERVING YOUR FUTURE GROWTH?




                                                MULTI
                                                MEDIA
                                            MARKETING
                                              Q7ASSOCIATES.COM
DOES YOUR BRAND HAVE A STORY WORTH TALKING ABOUT?




                                                        MULTI
                                                        MEDIA
                                                    MARKETING
                                                      Q7ASSOCIATES.COM
nurture your network of colleagues, clients,
    and customers and grow your brand




                                                   MULTI
                                                   MEDIA
                                               MARKETING
                                                 Q7ASSOCIATES.COM
the way you conduct business is part of the
    larger message you’re sending about
                your brand




                                                  MULTI
                                                  MEDIA
                                              MARKETING
                                                Q7ASSOCIATES.COM
YOUR BRAND IS ABOUT SUBSTANCE and STYLE




                                              MULTI
                                              MEDIA
                                          MARKETING
                                            Q7ASSOCIATES.COM
WHAT IS YOUR BRAND’S PERSONALITY EVERYDAY…EVEN A RAINY DAY?




                                                                  MULTI
                                                                  MEDIA
                                                              MARKETING
                                                                Q7ASSOCIATES.COM
WHAT ABOUT YOUR BRAND IS WORTH CELEBRATING?




                                                  MULTI
                                                  MEDIA
                                              MARKETING
                                                Q7ASSOCIATES.COM
WHAT ABOUT YOUR BRAND IS WORTH WRITING ABOUT?




                                                    MULTI
                                                    MEDIA
                                                MARKETING
                                                  Q7ASSOCIATES.COM
HOW IS YOUR BRAND INVOLVED ?




                                   MULTI
                                   MEDIA
                               MARKETING
                                 Q7ASSOCIATES.COM
TEACH a class at a community college

    Use Social Media Networks to REACH a broader audience

     WRITE a blog and submit articles to local publications

GET INVOLVED in discussion panels, organizations and workshops

     Put together your own user groups to GET FEEDBACK




                                                                  MULTI
                                                                  MEDIA
                                                              MARKETING
                                                                 Q7ASSOCIATES.COM
TO BE TRUSTED LIKE A LEADER,
             YOUR BRAND
SHOULD LOOK LIKE AND ACT LIKE A LEADER




                                             MULTI
                                             MEDIA
                                         MARKETING
                                           Q7ASSOCIATES.COM
THE BOTTOM LINE…YOU ARE IN CHARGE OF YOUR BRAND

         There is no single path to success




                                                      MULTI
                                                      MEDIA
                                                  MARKETING
                                                    Q7ASSOCIATES.COM
Content adopted by:

    Article “Brand Called You” by Tom Peters

Article “When You Are the Brand” by Chris Brogan




                                                       MULTI
                                                       MEDIA
                                                   MARKETING
                                                     Q7ASSOCIATES.COM

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Branding YouR Business

  • 1. BRANDING Y UR BUSINESS
  • 2. EVERYONE HAS THE CHANCE TO STAND OUT MULTI MEDIA MARKETING Q7ASSOCIATES.COM
  • 3. IT’S YOUR BRAND MULTI MEDIA MARKETING Q7ASSOCIATES.COM
  • 4. WHAT YOU DON’T SAY… AND… WHAT YOU WHAT YOU SAY DON’T DO AND… WHAT YOU DO COMMUNICATES THE VALUE AND CHARACTER OF YOUR BRAND MULTI MEDIA MARKETING Q7ASSOCIATES.COM
  • 5. BEING A BRAND IS EASY BUILDING YOUR BRAND TAKES TIME MULTI MEDIA MARKETING Q7ASSOCIATES.COM
  • 6. GROW YOUR BRAND AND PROMOTE YOUR BRAND Learn…Grow…Build Relationships…Deliver Results MULTI MEDIA MARKETING Q7ASSOCIATES.COM
  • 7. Organizations and Businesses grow Not by simply deciding to grow But by deciding how to better serve their customers and community MULTI MEDIA MARKETING Q7ASSOCIATES.COM
  • 8. TAKE A CLOSER LOOK AT YOUR BRAND MULTI MEDIA MARKETING Q7ASSOCIATES.COM
  • 9. IS YOUR BRAND ALL ABOUT YOU? MULTI MEDIA MARKETING Q7ASSOCIATES.COM
  • 10. WHAT MAKES YOUR BRAND DIFFERENT… …DOESN’T ALWAYS MAKE YOUR BRAND VALUABLE? MULTI MEDIA MARKETING Q7ASSOCIATES.COM
  • 11. IS YOUR BRAND OFFERING SOLUTIONS? MULTI MEDIA MARKETING Q7ASSOCIATES.COM
  • 12. WHAT MAKES YOUR BRAND MEMORABLE? MULTI MEDIA MARKETING Q7ASSOCIATES.COM
  • 13. BESIDES YOUR BRAND’S VISION AND MISSION… WHAT IS YOUR BRAND’S PASSION? MULTI MEDIA MARKETING Q7ASSOCIATES.COM
  • 14. WHAT QUALITIES OR CHARACTERISTICS MAKE YOU R BRAND UNIQUE? MULTI MEDIA MARKETING Q7ASSOCIATES.COM
  • 15. WHAT MAKES YOUR BRAND STAND OUT? MULTI MEDIA MARKETING Q7ASSOCIATES.COM
  • 16. WHAT WOULD YOUR COLLEAGUES OR YOUR CUSTOMERS SAY IS YOUR BRAND’S GREATEST STRENGTH? MULTI MEDIA MARKETING Q7ASSOCIATES.COM
  • 17. IS IT TIME TO REFRESH YOUR BRAND? MULTI MEDIA MARKETING Q7ASSOCIATES.COM
  • 18. IS YOUR BRAND SERVING YOUR FUTURE GROWTH? MULTI MEDIA MARKETING Q7ASSOCIATES.COM
  • 19. DOES YOUR BRAND HAVE A STORY WORTH TALKING ABOUT? MULTI MEDIA MARKETING Q7ASSOCIATES.COM
  • 20. nurture your network of colleagues, clients, and customers and grow your brand MULTI MEDIA MARKETING Q7ASSOCIATES.COM
  • 21. the way you conduct business is part of the larger message you’re sending about your brand MULTI MEDIA MARKETING Q7ASSOCIATES.COM
  • 22. YOUR BRAND IS ABOUT SUBSTANCE and STYLE MULTI MEDIA MARKETING Q7ASSOCIATES.COM
  • 23. WHAT IS YOUR BRAND’S PERSONALITY EVERYDAY…EVEN A RAINY DAY? MULTI MEDIA MARKETING Q7ASSOCIATES.COM
  • 24. WHAT ABOUT YOUR BRAND IS WORTH CELEBRATING? MULTI MEDIA MARKETING Q7ASSOCIATES.COM
  • 25. WHAT ABOUT YOUR BRAND IS WORTH WRITING ABOUT? MULTI MEDIA MARKETING Q7ASSOCIATES.COM
  • 26. HOW IS YOUR BRAND INVOLVED ? MULTI MEDIA MARKETING Q7ASSOCIATES.COM
  • 27. TEACH a class at a community college Use Social Media Networks to REACH a broader audience WRITE a blog and submit articles to local publications GET INVOLVED in discussion panels, organizations and workshops Put together your own user groups to GET FEEDBACK MULTI MEDIA MARKETING Q7ASSOCIATES.COM
  • 28. TO BE TRUSTED LIKE A LEADER, YOUR BRAND SHOULD LOOK LIKE AND ACT LIKE A LEADER MULTI MEDIA MARKETING Q7ASSOCIATES.COM
  • 29. THE BOTTOM LINE…YOU ARE IN CHARGE OF YOUR BRAND There is no single path to success MULTI MEDIA MARKETING Q7ASSOCIATES.COM
  • 30. Content adopted by: Article “Brand Called You” by Tom Peters Article “When You Are the Brand” by Chris Brogan MULTI MEDIA MARKETING Q7ASSOCIATES.COM