Partnership for Children, Kansas City Metro Area, 1998 Report

Evaluation of the Partnership for Children’s
#1 Question Campaign
Vincent T. Francisco, Ph.D.
University of Kansas
&
James Caccamo, Ph.D.
Partnership for Children
Annual Report Summary
April 9, 1999

Background of the Partnership for Children
A 10 year initiative of the Greater Kansas City
Community Foundation and the Heart of America
United Way
Improve the conditions for children and youth by
mobilizing powerful new voices in the community
to work on their behalf
Desire to launch a childrens' movement to involve
adults in the lives of youth in Kansas

Context of the Initiative
Kansas City Metro Area
5 Counties
Approx. 1,050,000 people (all ages)
Approx. 421,000 children (<19 yrs)
Issues Include:
Child Abuse and Neglect (6% increase in 1997, 18% in 1998)
50% of day care personnel are degreed
15% of children ages 1-5 years receive WIC benefits
School readiness dropped 8% in two years (to 87%)
Overall high school grad rate is 73%
Teen birth rate is increasing slowly
Drug use is increasing
Teen Homicides rate is decreasing

Broad Program Goals
Increased involvement of adults in the lives of their own
children
Increased involvement of adults in the lives of other people's
children
Increased numbers of individuals to influence policies that
affect children and youth
Development of a vehicle for people who want to support
children and youth but are limited by time and circumstances

Double volunteerism among adults in 3 years
Increase volunteerism among youth by 10%
1/3 of the 100 major corporations will adopt child-friendly
corporate policies
Public officials will adopt the #1 Question as a guide to their
public policy decisions
Increase positive alternatives to youth violence
Increase immunization rates to 90%
Increase participation in training by Child Care Providers
Increased compensation for Child Care Providers
Establish a public/private youth fund to open schools after
regular hours
Program Objectives

Personal contacts and prompts to do business differently
Prompts to act by local champions
Action Guides (tailored to different goals and sectors)
Grassroots advocacy and implementation
Levels of Social Marketing
Whole Community (media campaign)
Key Influentials (business people)
Local Champions (neighborhood leaders)
Citizen Action (parenting manuals, voting,
volunteering)
Intervention

Logic Model
Planning Intervention Environmental
Change
Behavior Distal
Outcome
Focus Groups
Planning Sessions
Internal
Action Planning
Personal contacts
and prompts to do
business
differently
Prompts to act by
local champions
Action Guides
(tailored to
different goals and
sectors)
Grassroots
advocacy and
implementation
Institutional and System
Changes
Programs
Policies
Practices
Media Messages
Social Reinforcement
Resource Generation
Caring Behaviors
(parents, adults)
Trustee
Behaviors (key
influentials)
Reported Use of
#1 Question
Community-Level
Indicators

Were their accomplishments related to the #1 Question
Campaign?
What factors are related to the success of the initiative?
What relationship exists between community changes
facilitated by the Partnership for Children and community-level
impact indicators
Are community norms related to caring for youth changing?
Evaluation Questions

Monitoring System Community Changes
Community Responses
Community-Level Indicators Volunteerism
Immunization
Opportunities for Youth
Programs using school facilities
Child Care Credentialing
Child Care Funding/Salaries
Public adoption by Key Influentials
Behavioral Survey Caring for own children
Caring for others' children
Supervision during risk hours
Support for the broader community
Evaluation Methods

Were the Partnership for Children’s accomplishments
related to the #1 Question Campaign?
Evaluation Question 1

Hallmark Cards announces that it will make the new
birth/immunization card available to any state that wishes to use it
Kansas City MO City Council adopts the #1 Question as the litmus
test for decisions
Nations Bank adopts flex-time policy to allow employees 2 hours
release time to become engaged with their own children or
volunteer with others' children
General Managers of all area TV stations agree to use #1 Question
in news broadcasts and public affairs programming
#1 Question used to advocate the closing of an adult video store in
local neighborhood--City follows up by closing the store
Partnership for Children: Selected Community Changes

rev.10/24/98
1 2 3 4 5 6 7 8 91011121 2 3 4 5 6 7 8 91011121 2 3 4 5 6 7 8 91011121
96 97 98 99
0
50
100
150
200
Cumulative Numbers
Community Changes
Community Response

1 2 3 4 5 6 7 8 91011121 2 3 4 5 6 7 8 91011121 2 3 4 5 6 7 8 91011121
96 97 98 99
0
50
100
150
200
250
300CumulativeNumbers
Community Changes
Community Response
Community Actions

What factors are related to the success of the initiative?

Accomplishments to Date
J A J O J A J O J A J O J A J O J A J O J A J O J A J O J
1992 1993 1994 1995 1996 1997 1998 1999
0
50
100
150
200
250
300
CumulativeNumberofCommunityChanges
Community Change
Issued 1st Report Card
New Co-Chairs;
Hired New Director
Issued 3rd Report Card
Hired Full-time Staff
Action Plan
Issued 4th Report Card
New Co-Chairs

What relationship exists between community changes
facilitated by the Partnership for Children and community-
level impact indicators?

Immunization Initiative
Metro Kansas City
Partnership for Children - MidAmerica Immunization Coalition
1992 1993 1994 1995 1996 1997 1998 .
0
10
20
30
40
50
60
70
80
90
100
0
20
40
60
80
100
120
140
160
180
200
Community Changes
Immunization Rate

Community Change Objectives
92 total community changes from1/96 to 12/98
Advocacy
40.2%
Youth Violence
6.5%
Education & Awareness
8.7%
Child Care
5.4%
Immunization
16.3%
Raising New Voices
10.9%
Advocacy, Education
12.0%

Community Change Sectors
Business and Commerce
16.8%
Media
3.2%
Education
22.1%
Health Organization
4.2%
CommunityServices
23.2%
Religious
7.4%
Youth Services
6.3%
Government
15.8%
Law Enforcing
1.1%

Community Change Strategies
1.1
11.2
1.1
3.4
67.4
1.1
7.9
5.6
2.2
0
10
20
30
40
50
60
70
80
PercentofStrategies
Providing Feedback
Improving Services
Enhancing Skills
Changing Physical Design
Facilitating Support
Barrier Removal
Creating Opportunities
Providing Information
Changing Incentives

Are community norms related to caring for youth changing?

Behavioral Survey of Community
Caring for Youth
What do people do to care for their own children?
What do people do to care for others' children?
What do people do to care for children at peak risk hours (3 to 6 pm)?
What do people do to support a community caring for its youth?

Demographics of the Survey Sample
Demographics of the respondents from the baseline survey and
this year’s survey are virtually identical.
The average age of respondents is 48,
racially similar to the community's racial mix,
and two-thirds of the respondents were women.
60% of the respondents had a high diploma,
half of them having some college,
and 70% had incomes from less then $25,000 to $75,000.
Two-thirds were married living together in Kansas City for more
than five years.
Approximately half of the respondents had children of their own.

We found that on average, people who had children cared for
slightly more than 2 children.
The most common activities (in rank order) included:
talking with them,
involving them in things they did,
watching them,
and basic caring.
Although the number of people who have kids increased from
1997, they are doing less activity with their children and spending
less time with them.
The activities in which there was an increase in activity were going
to their place of worship and talking with them.
What do people do to care for their own children?

There was a slight increase from 1997 in the number of children
doing activities with adults other than their parents.
For those people who cared for other people's children, activities
included (rank ordered):
talking with them,
watching them,
playing with them,
correcting them,
taking them places,
helping them to do things,
and involving them in things the adult was doing.
What do people do to care for their own
children? (cont.)

Those who cared for other people's children are spending about
the same amount of time as last year while looking after more
children.
Therefore activities shifted to more supervisory activities
(watching, correcting, travel time) rather than recreation.
What do people do to care for their own
children? (cont.)

For those people who cared for children, there was a shift in the places
of activity including (rank ordered):
providing support in their home,
in the neighborhood,
at entertainment or recreational places,
and the neighborhood in general.
We found that for people who provided support for other families, the
average number of different families that they supported decreased in
1998 from last year, however, the quality of interactions increased.
--and--
What do people do to care for children at peak risk hours
(3 to 6 pm)?

The kind of support included (rank ordered):
providing tangible aid,
giving information and advice,
giving emotional support and encouragement,
listening to them,
and talking about their own or similar experiences.
There was no change in the number of different organizations
supported from last year, however, there was an increase in (rank
order):
doing things with youth,
doing things for organizations,
and giving money.
--and--
What do people do to care for children at peak risk hours
(3 to 6 pm)? (Cont.)

What do people do to support a community caring
for its youth?
To provide support for a community caring for its youth:
the number of adults voting on bond issues during the past year,
wrote to an elected official,
or wrote to an appointed official (e.g., school superintendent),
all decreased since 1997.
Although the number of these adults decreased, the number of times
they voted or wrote officials increased. This may provide evidence
that there are fewer people acting, but doing so a lot more frequently.

General Summary Questions: regarding the awareness,
use, importance, and satisfaction of the #1 Question
In 1998, 72.1% heard of the question mostly through:
advertisements (78.8%), schools (6.7%), and at home (6.5%).
Additionally, of those who have heard of the question (71%):
89% use the question mostly at home,
46% use it in their neighborhood,
40% use it at their place of worship,
36% use it at school,
and 32% use it at their place of business.
The importance that adults in the metro area ask #1 Question
remained the same as in 1997 (extremely important), yet the
satisfaction that adults in the metro area ask the question is
decreasing.

On the surface, the "importance" question would
indicate that not much movement is possible by a
traditional social marketing campaign, it is quite
evident that there is a tremendous opportunity to
change people's behavior since such a large
number of people are not satisfied that people
actually use this question when making
decisions.
General Summary Questions: regarding the awareness,
use, importance, and satisfaction of the #1 Question (Cont.)

Sub-analyses of the Data from the
Annual Survey of Adult and
Community Caring for Youth

#1 Question Phone Survey (Trend Analysis)
Involvement With Your Children
*Time spent per w eek w ith children betw een the hours of 3pmand 6pm
1997 1998
0hrs
10hrs
20hrs
30hrs
40hrs
50hrs
0%
10%
20%
30%
40%
50%
Time Spent with Children Those Who Have Children

#1 Question Phone Survey (Trend Analysis)
Involvement With Other Children and Youth
* Time spent per w eek w ith children betw een the hours of 3pmand 6pm
1997 1998
0
0.5
1
1.5
2
2.5
3
3.5
4
0hrs
1hrs
2hrs
3hrs
4hrs
Average Number of Other's Children
Time Spent with Other's Children

#1 Question Phone Survey
Increase Involvement of Adults in the Lives of Children
28.6%
21%
18.9%
31.5%
34.9%
20.9%
16.1%
28.1%
0 hrs 1-2 hrs 3-4 hrs 5+ hrs
0%
10%
20%
30%
40%
50%
1997 1998

57.3%
48.1%
38.3%
40%
43.6%
39.3%
47.5%
46.9%
0%
20%
40%
60%
80%
1997 1998

19.1%
11.4%
8.8%
21.2%
16.5%
7.4%
7.9%
13.5%
0%
5%
10%
15%
20%
25%
30%
Have Children Do Not Have Children

Promoting Safe Places to Go Outside of School
32%
42.8%
32.4%
47.8%
56.8%
70%
1997 1998
0%
20%
40%
60%
80%
Entertainment/Recreational Places
In Ow n Neighborhood
In Ow n Home
Where respondents spend time with children after school / at night

Establish A Fund To Open Schools After Regular Hours
52.6%
44.7%
47.4%
37.7%
1997 1998
0%
10%
20%
30%
40%
50%
60%
70%
Have Children Do Not Have Children

Support for a Caring Community
* From1998 survey
21.2%
Advertisement
78.8%
Home
6.5%
Health Care
0.3%
Place of Worship
2.7%
School
6.7%
Business
3.2%
Neighborhood
1.8%
Where respondents first learned of the #1 Question*

#1 Question in General
* From1998 survey
Heard of #1Q
72.1%
Haven't Heard
of #1Q
27.9%
Use #1Q
70.5%
Don't Use #1Q
29.5%

#1 Question in General
* From1998 survey
Heard of #1Q
78.1%
Haven't Heard
of #1Q
21.9%
Use #1Q
81.7%
Don't Use #1Q
18.3%

Support for a Caring Community
* From1998 survey
Home
89%
Business
32%
Place of Worship
40%
School
36%
Health Care
20%
Neighborhood
46%
Where respondents use the #1 Question*

#1 Question Awareness and Adoption
67.6%
22.9%
5.4%
1.8% 2.3%
74.9%
18.1%
5%
1.3% 0.8%
Extremely
Important
Important Neither Unimportant Extremely
Unimportant
0%
20%
40%
60%
80%
100%
1997 1998

From1998 survey
70.2%
22.1%
3.8% 1.8% 2.1%
61%
25%
9.5%
1.9% 2.6%
Extremely
Important
Important Neither Unimportant Extremely
Unimportant
0%
20%
40%
60%
80%
100%
Heard of #1Q Haven't Heard of #1 Q

14.3%
37%
19.7% 20.7%
8.4%9.1%
34%
21.4%
18.6% 17%
Not Satisfied Somewhat Not
Satisfied
Neutral Somewhat
Satisfied
Very Satisfied
0%
10%
20%
30%
40%
50%
1997 1998

From1998 survey
20.7%
23.4%
13.1%
34.5%
8.4%
12.8%
15%
29.7%
37.5%
5%
Not Satisfied Somewhat Not
Satisfied
Neutral Somewhat
Satisfied
Very Satisfied
0%
10%
20%
30%
40%
50%
Use #1Q Don't Use #1Q

Potential Community Level Indicators
Volunteerism
Immunization
Opportunities for Youth
Programs using school facilities
Child Care Credentialing
Child Care Funding/Salaries
School Attendance and Achievement
Criminal Justice

Issues and Recommendations
Improve/Strengthen Independent Variable
Track funding for youth serving organizations
Track kinds of volunteering for youth (are they volunteering with
youth, or doing office work?)
Expand Evaluation
Include survey of Community Changes among other org’s
Track number of new voices
Get More Staff for the Partnership for Children

Partnership for Children, Kansas City Metro Area, 1998 Report

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Partnership for Children, Kansas City Metro Area, 1998 Report