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A               TM




                    RA
  AMERICAN RECOVERY ALLIANCE


FIGHT DRUGS
  FEED KIDS
         ALL RIGHTS RESERVED 2012
A
RA
                    TM




AMERICAN RECOVERY ALLIANCE
                             This program is all about
                             saving lives, saving families
                             & saving kids from having
                             to go to bed hungry!


       ig h t h e re
     R          “ AME
A          TM




   RA
FIGHT DRUGS        FEED
KIDS

 On any given day 15 million kids go to bed hungry
 “right here” in AMERICA! Some suffer from
 malnutrition so severe they suffer from permanent
 brain damage!
A
                              RA
                              RA                TM




                            FIGHT DRUGS
                              FEED KIDS

Over thirty million people suffer from addictions!
A life is lost every 16 minutes, a son or daughter, a
mom or a dad.. Lives taken, families devastated !
Now for the first time ever there is a major
   national campaign that addresses these
   important issues both at the same time…

Save lives..Save families..Feed kids
A      TM
                FIGHT DRUGS                          FEED KIDS
RA             AMERICAN RECOVERY ALLIANCE
                                                ALL RIGHTS RESERVED 2012




        THE SOLUTION
There are thousands of rehab facilities with thousands of
empty beds waiting to be filled all across America! Thanks to
the dedication of a special group of men & women over a 15
month period have formulated a program to fill the empty
beds with people seeking recovery & help feed America’s kids
both at the same time!

    “when it comes to good everyone wins”
HOW IT WORKS
HOW IT WORKS
It's simple! When the ARA
refers a client to a rehab facility they
in turn make a direct donation to the
food bank to help feed hungry kids…
The ARA fills beds, the rehab fills
tummies! A win, win situation!
  “when it comes to good everyone wins”
A     TM   FIGHT DRUGS
           RA              FEED KIDS


         CONSIDER THIS
Just one client admission into a rehab will save

                 25,000
KIDS FROM HAVING TO GO TO
       BED HUNGRY!!!
VISION BECOMES REALITY




           A   TM



           RA
BIG
      PROBLEMS
      REQUIRE BIG
      SOLUTIONS & BIG
      SOLUTIONS
      REQUIRE BIG
      THINKING!
ATM




RA
A   TM


               RA




Following are just a few examples of what
power marketing is all about!
POWER




MARKETING IS A NUMBERS
GAME
  AWARENESS > ACTION > RESULTS
A    TM




 RA
                TRAFFIC




               A MASS MARKETING
               CAMPAIGN SEEN BY
               MILLIONS EACH &
               EVERY DAY!!
Aratoday.com
TIMING
     IS EVERYTHING!



                                        A       TM



                                       RA




  Being in the right place at the right time is optimum marketing!
For people with an addiction problem the key is to be right in front of
them when they are ready & willing to reach out for help…
P.O.S.                       THE
 POINT OF SALE                WORKPLACE



                   A
                  RA     TM



            MARKETING STRATEGIES




                              PIGGY BACK
ORGANIZATIONS
                              ADVERTISING
Look at this                                 A       TM



If you or someone you know has a drug or
alcohol problem this a
                                               RA
   “ must see”                             FLYER/BULLETIN
                                           For distribution in the
         Aratoday.com                      work place, schools
   AMERICAN RECOVERY ALLIANCE              church’s & other
                                           organizational
                                           meetings…
                                           Rehab listings targeted
  REHABS HERE                              for the local area…
                                           Just download, print &
                                           hand out!
                                           SIMPLE EASY
                                            CONVENIENT
               81/2 x 11                    $ PAINLESS $
CHURCH ORGANIZATIONS


                        500,000
                   NATIONWIDE!
                    Simple Easy Convenient
                          Financially painless
                    Just download flyer, print & distribute!


10% of the congregation have a substance abuse
problem! The other 90% know someone that does..
SCHOOL SYSTEMS

                        Drug prevention & hunger
                        are priorities, the ARA
                        addresses both!

                        Download flyer/bulletin,
                        print, copy & give to
                        students to take home…
  SAVE OUR KIDS!
                         SIMPLE        EASY
      A      TM
                            CONVENIENT
     RA
FIGHT DRUGS FEED KIDS     $ PAINLESS
THE WORKPLACE
                                           EMPLOYERS
                                             A         TM




                                             RA
                                           Just download flyer,
                                           print & handout to
                                           employees & post in
We all know somebody that has a problem!
                                           the workplace!


SIMPLE EASY CONVENIENT $$ PAINLESS
A    TM



               RA
        FIGHT DRUGS        FEED KIDS




OVER A MILLION NATIONWIDE
  CARRYING THE MESSAGE TO IT’S MEMBERS
COLLEGE CAMPUSES
   NATIONWIDE
LOOK AT THIS
                  If you or someone that you know has a
                  drug/alcohol problem this is a:



             “MUST
             SEE’’
              R Aratoday.com


            CASHIER HAND OUT CARD

Distributed through thousands of retail locations all across
America at the check out register yielding millions of prime
exposures on a Dailey basis > true MASS MARKETING!
Hand to Hand
DISTRIBUTION
SIMPLE   EASY
 CONVENIENT

     $
 PAINLESS
A            TM




                                             RA
                                           FIGHT
                                           DRUGS
                                             FEED
                                             KIDS
GAS STATIONS/CONVENIENCE STORES ARE PRIME
LOCATIONS FOR MASS CARD DISTRIBUTION!

     The average location > 35,000 customers per month!
   Just 100 locations yields 3.5 million exposures
A       TM



                                                 RA

           FIGHT DRUGS                FEED KIDS

           IMAGE IS EVERYTHING!
Ask any small business owner or a ceo of a large corporation just how
important company image is & they will all tell you the same thing, it’s
everything. Just ask BP after the gulf oil spill… the response to the ARA
CAMPAIGN HAS BEEN OVERWHELMING!!!
A
  RA
  RA   TM



FIGHT DRUGS
 FEED KIDS
ATM



              RA
FIGHT DRUGS
  FEED KIDS
ATM




RA    FIGHT DRUGS
          FEED KIDS
LOOK AT THIS
If you or someone you know has a
drug/alcohol problem this is a

  “MUST SEE”
   Aratoday.com




                                   & MORE
A       TM



 RA
                       Piggy back
                            Marketing!
                       MILLIONS $$$$$$$$$$$$ OF PRIME
                       ADVERTISING TO REACH EVERY SINGLE
IN SIGHT DAY & NIGHT
                       HOUSEHOLD EVERDAY IN EVERY WAY!!


SIMPLE > EASY > CONVENIENT
                 “FINANCIALLY PAINLESS”


SAVE LIVES SAVE FAMILIES FEED KIDS
MILLIONS EVERY DAY!



      A     TM




    RA

FIGHT DRUGS                     LOOK AT THIS
                        If you or someone you know is having a problem
                        with drugs/alcohol this is a must see:



 FEED KIDS                    Aratoday.com
LOOK AT THIS
   If you or someone you know has a
   drug/alcohol problem this is a must see:


       Aratoday.com




BILLING STATEMENTS
A
   RA      TM




  FIGHT
  DRUGS KIDS
     FEED



Literally millions of pieces
a day carrying the
                               PIGGY BACK
message!
  “WHEN IT COMES TO GOOD EVERYONE WINS”
LINKED WITH MILLIONS OF OTHER SITES



                A
Fight drugs                    Feed kids
                         TM




             RA
FIGHT DRUGS
              ATM
                    FEED KIDS

              RA
A
RA
A    FIGHT DRUGS
RA       FEED KIDS




                     Fight drugs
                          Feed kids
millions
A            TM




     RA
If you or someone you know
has a drug/alcohol problem this
is a

“MUST SEE”
   Aratoday.com
A         TM



            RA
The wake up call portion of the site is
a powerful tool for interventionist to
utilize with their patients…..

       Aratoday.com
A         TM




AMERICAN RECOVERY ALLIANCE




  BE A PART OF
  THE
   “SOLUTION”




   FIGHT DRUGS
    FEED KIDS
EVERYONE
                              Coming together, each
                              doing their small part to
                              make something BIG
                              happen…
       A       TM
                             Reduce drug abuse & end
       RA                    childhood hunger…
AMERICAN RECOVERY
    ALLIANCE
                           Right here in
Save lives…save families
   Feed hungry kids!         “ A ME
A           TM



                 RA
     AMERICAN RECOVERY ALLIANCE



EVERYD AY IN EVERYWAY
A         TM




                         RA
                      AMERICAN RECOVERY ALLIANCE



                          SECURE
                       YOUR POSITION
Don’t miss the boat
!                         NOW!
“ THIS CHANGES EVERYTHING
A            TM
                                            REHAB FACILITY
                     RA
               AMERICAN RECOVERY ALLIANCE
                                            REQUIREMENTS
                                                      ALL RIGHTS RESERVED 2012


Participation is limited to select few well established reputable rehab
facilities nationwide…
          > Minimum 5 years in business
          > Current license & insurance requirements
          > no outstanding health violations
          > no outstanding safety violations
          > no valid pending law suits
          > no ethics violations
A                   TM




ALL RIGHTS RESERVED 2012
                             RA
                           AMERICAN RECOVERY ALLIANCE

                                  CONTACT
                                Gorman Watson
                                  PROGRAM DIRECTOR




                                FIGHT DRUGS     FEED KIDS



 “WHEN IT COMES TO GOOD EVERYONE WINS”

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Presentation1ara

  • 1. A TM RA AMERICAN RECOVERY ALLIANCE FIGHT DRUGS FEED KIDS ALL RIGHTS RESERVED 2012
  • 2. A RA TM AMERICAN RECOVERY ALLIANCE This program is all about saving lives, saving families & saving kids from having to go to bed hungry! ig h t h e re R “ AME
  • 3. A TM RA FIGHT DRUGS FEED KIDS On any given day 15 million kids go to bed hungry “right here” in AMERICA! Some suffer from malnutrition so severe they suffer from permanent brain damage!
  • 4. A RA RA TM FIGHT DRUGS FEED KIDS Over thirty million people suffer from addictions! A life is lost every 16 minutes, a son or daughter, a mom or a dad.. Lives taken, families devastated !
  • 5. Now for the first time ever there is a major national campaign that addresses these important issues both at the same time… Save lives..Save families..Feed kids
  • 6. A TM FIGHT DRUGS FEED KIDS RA AMERICAN RECOVERY ALLIANCE ALL RIGHTS RESERVED 2012 THE SOLUTION There are thousands of rehab facilities with thousands of empty beds waiting to be filled all across America! Thanks to the dedication of a special group of men & women over a 15 month period have formulated a program to fill the empty beds with people seeking recovery & help feed America’s kids both at the same time! “when it comes to good everyone wins”
  • 7. HOW IT WORKS HOW IT WORKS It's simple! When the ARA refers a client to a rehab facility they in turn make a direct donation to the food bank to help feed hungry kids… The ARA fills beds, the rehab fills tummies! A win, win situation! “when it comes to good everyone wins”
  • 8. A TM FIGHT DRUGS RA FEED KIDS CONSIDER THIS Just one client admission into a rehab will save 25,000 KIDS FROM HAVING TO GO TO BED HUNGRY!!!
  • 10. BIG PROBLEMS REQUIRE BIG SOLUTIONS & BIG SOLUTIONS REQUIRE BIG THINKING! ATM RA
  • 11. A TM RA Following are just a few examples of what power marketing is all about!
  • 12. POWER MARKETING IS A NUMBERS GAME AWARENESS > ACTION > RESULTS
  • 13. A TM RA TRAFFIC A MASS MARKETING CAMPAIGN SEEN BY MILLIONS EACH & EVERY DAY!! Aratoday.com
  • 14. TIMING IS EVERYTHING! A TM RA Being in the right place at the right time is optimum marketing! For people with an addiction problem the key is to be right in front of them when they are ready & willing to reach out for help…
  • 15. P.O.S. THE POINT OF SALE WORKPLACE A RA TM MARKETING STRATEGIES PIGGY BACK ORGANIZATIONS ADVERTISING
  • 16. Look at this A TM If you or someone you know has a drug or alcohol problem this a RA “ must see” FLYER/BULLETIN For distribution in the Aratoday.com work place, schools AMERICAN RECOVERY ALLIANCE church’s & other organizational meetings… Rehab listings targeted REHABS HERE for the local area… Just download, print & hand out! SIMPLE EASY CONVENIENT 81/2 x 11 $ PAINLESS $
  • 17. CHURCH ORGANIZATIONS 500,000 NATIONWIDE! Simple Easy Convenient Financially painless Just download flyer, print & distribute! 10% of the congregation have a substance abuse problem! The other 90% know someone that does..
  • 18. SCHOOL SYSTEMS Drug prevention & hunger are priorities, the ARA addresses both! Download flyer/bulletin, print, copy & give to students to take home… SAVE OUR KIDS! SIMPLE EASY A TM CONVENIENT RA FIGHT DRUGS FEED KIDS $ PAINLESS
  • 19. THE WORKPLACE EMPLOYERS A TM RA Just download flyer, print & handout to employees & post in We all know somebody that has a problem! the workplace! SIMPLE EASY CONVENIENT $$ PAINLESS
  • 20. A TM RA FIGHT DRUGS FEED KIDS OVER A MILLION NATIONWIDE CARRYING THE MESSAGE TO IT’S MEMBERS
  • 21. COLLEGE CAMPUSES NATIONWIDE
  • 22. LOOK AT THIS If you or someone that you know has a drug/alcohol problem this is a: “MUST SEE’’ R Aratoday.com CASHIER HAND OUT CARD Distributed through thousands of retail locations all across America at the check out register yielding millions of prime exposures on a Dailey basis > true MASS MARKETING!
  • 23. Hand to Hand DISTRIBUTION SIMPLE EASY CONVENIENT $ PAINLESS
  • 24. A TM RA FIGHT DRUGS FEED KIDS GAS STATIONS/CONVENIENCE STORES ARE PRIME LOCATIONS FOR MASS CARD DISTRIBUTION! The average location > 35,000 customers per month! Just 100 locations yields 3.5 million exposures
  • 25. A TM RA FIGHT DRUGS FEED KIDS IMAGE IS EVERYTHING! Ask any small business owner or a ceo of a large corporation just how important company image is & they will all tell you the same thing, it’s everything. Just ask BP after the gulf oil spill… the response to the ARA CAMPAIGN HAS BEEN OVERWHELMING!!!
  • 26.
  • 27. A RA RA TM FIGHT DRUGS FEED KIDS
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  • 29. ATM RA FIGHT DRUGS FEED KIDS
  • 30. ATM RA FIGHT DRUGS FEED KIDS
  • 31. LOOK AT THIS If you or someone you know has a drug/alcohol problem this is a “MUST SEE” Aratoday.com & MORE
  • 32. A TM RA Piggy back Marketing! MILLIONS $$$$$$$$$$$$ OF PRIME ADVERTISING TO REACH EVERY SINGLE IN SIGHT DAY & NIGHT HOUSEHOLD EVERDAY IN EVERY WAY!! SIMPLE > EASY > CONVENIENT “FINANCIALLY PAINLESS” SAVE LIVES SAVE FAMILIES FEED KIDS
  • 33. MILLIONS EVERY DAY! A TM RA FIGHT DRUGS LOOK AT THIS If you or someone you know is having a problem with drugs/alcohol this is a must see: FEED KIDS Aratoday.com
  • 34. LOOK AT THIS If you or someone you know has a drug/alcohol problem this is a must see: Aratoday.com BILLING STATEMENTS
  • 35. A RA TM FIGHT DRUGS KIDS FEED Literally millions of pieces a day carrying the PIGGY BACK message! “WHEN IT COMES TO GOOD EVERYONE WINS”
  • 36. LINKED WITH MILLIONS OF OTHER SITES A Fight drugs Feed kids TM RA
  • 37. FIGHT DRUGS ATM FEED KIDS RA
  • 38. A RA
  • 39. A FIGHT DRUGS RA FEED KIDS Fight drugs Feed kids
  • 41. A TM RA If you or someone you know has a drug/alcohol problem this is a “MUST SEE” Aratoday.com
  • 42. A TM RA The wake up call portion of the site is a powerful tool for interventionist to utilize with their patients….. Aratoday.com
  • 43. A TM AMERICAN RECOVERY ALLIANCE BE A PART OF THE “SOLUTION” FIGHT DRUGS FEED KIDS
  • 44. EVERYONE Coming together, each doing their small part to make something BIG happen… A TM Reduce drug abuse & end RA childhood hunger… AMERICAN RECOVERY ALLIANCE Right here in Save lives…save families Feed hungry kids! “ A ME
  • 45. A TM RA AMERICAN RECOVERY ALLIANCE EVERYD AY IN EVERYWAY
  • 46. A TM RA AMERICAN RECOVERY ALLIANCE SECURE YOUR POSITION Don’t miss the boat ! NOW! “ THIS CHANGES EVERYTHING
  • 47. A TM REHAB FACILITY RA AMERICAN RECOVERY ALLIANCE REQUIREMENTS ALL RIGHTS RESERVED 2012 Participation is limited to select few well established reputable rehab facilities nationwide… > Minimum 5 years in business > Current license & insurance requirements > no outstanding health violations > no outstanding safety violations > no valid pending law suits > no ethics violations
  • 48. A TM ALL RIGHTS RESERVED 2012 RA AMERICAN RECOVERY ALLIANCE CONTACT Gorman Watson PROGRAM DIRECTOR FIGHT DRUGS FEED KIDS “WHEN IT COMES TO GOOD EVERYONE WINS”