This document discusses how governments can leverage their websites for economic development purposes such as business attraction, virtual planning, workforce development, and transportation mitigation using e-government and web-based GIS technologies. It provides examples of how Oklahoma City used interactive maps and virtual tours on their website to answer common questions from businesses about available property, market potential, and competition in the area. Governments that implement these kinds of dynamic and user-defined online tools can provide improved economic development services in a cost-effective manner while gaining a competitive advantage in business attraction.

1. E-Government forE-Government for
Economic DevelopmentEconomic Development
& Planning& Planning
Leveraging Your Web Site forLeveraging Your Web Site for
Business Attraction, VirtualBusiness Attraction, Virtual
Planning, Workforce DevelopmentPlanning, Workforce Development
& Transportation Mitigation& Transportation Mitigation
American Planning Association Annual ConferenceAmerican Planning Association Annual Conference
Chicago, Illinois – April 16, 2002Chicago, Illinois – April 16, 2002

2. • Over 200 Million onOver 200 Million on
the Internetthe Internet
• 1 million more each1 million more each
monthmonth
• Social, cultural &Social, cultural &
economic changeeconomic change
• Rapid ChangeRapid Change
State of the InternetState of the Internet

3. 63% of Americans use the63% of Americans use the
InternetInternet
85% of college graduates85% of college graduates
use the Internetuse the Internet
Source: Council for Excellence in Government, September 2000

4. 66% of online Americans66% of online Americans
have used a governmenthave used a government
web siteweb site
79% of businesses have79% of businesses have
used government web sitesused government web sites
Source: Council for Excellence in Government, September 2000

5. 87% of businesses say it87% of businesses say it
should be a priority forshould be a priority for
government to invest ingovernment to invest in
making more informationmaking more information
and services available overand services available over
the Internet.the Internet.
Source: Council for Excellence in Government, September 2000

6. Citizen e-Gov Wish ListCitizen e-Gov Wish List
27
28
28
29
31
34
36
38
47
0 5 10 15 20 25 30 35 40 45 50
Pay Taxes
Review Real Estate Records
Pay Parking Violations
Review state police/ accident reports
State Park I nfo & Reservations
File State Taxes
Access one-stop shopping
Vote
Renew Driver's License
Percent age of Cit izens Who Want This Service
Source: Momentum Research Group, commissioned by NIC, 2000

7. Business e-Gov Wish ListBusiness e-Gov Wish List
29
31
33
34
36
38
39
43
47
0 10 20 30 40 50
Track license renew als of employees
Check employee driving records
Obt ain w orkers' compenat ion info
Obt ain a limit ed criminal hist ory report
Apply for a business permit
Access criminal hist ory background checks
Access one-st op shopping for a new business
Obt ain or renew a professional license
Search court records
Percent age of Cit izens Who Want This Service
Source: Momentum Research Group, commissioned by NIC, 2000

8. TopicsTopics
• Los Angeles County WorkfoceLos Angeles County Workfoce
• PLANetizenPLANetizen
• SacSitesSacSites
• Traffic Alert SystemTraffic Alert System
• Virtual PlanningVirtual Planning
• Oklahoma CityOklahoma City
• Virtual ToursVirtual Tours

9. Oklahoma CityOklahoma City

10. Answer 3 basic questionsAnswer 3 basic questions
(and a lot of others)(and a lot of others)
1.1. Is there available Property?Is there available Property?
2.2. Is there a market for my businessIs there a market for my business
to succeed?to succeed?
3.3. What is the competition orWhat is the competition or
synergy for my business at asynergy for my business at a
specific site?specific site?

11. 1. Is there available1. Is there available
property for myproperty for my
business?business?
• A new or expanding business needsA new or expanding business needs
either aeither a vacant buildingvacant building oror
developable landdevelopable land in your communityin your community
• Web GIS providesWeb GIS provides user-defineduser-defined
property searches in secondsproperty searches in seconds

12. Site Selection ExampleSite Selection Example

13. 2. Is there a market for2. Is there a market for
my business tomy business to
succeed?succeed?
• A new or expanding business needs to knowA new or expanding business needs to know
if there are enoughif there are enough clientsclients,, shoppersshoppers oror
future qualityfuture quality employeesemployees for its business tofor its business to
succeedsucceed
• Web GIS provides site-specific demographicWeb GIS provides site-specific demographic
and workforce data reports in secondsand workforce data reports in seconds

14. Example Demographic ReportExample Demographic Report
VideoVideo

15. 3. What is the3. What is the
competition or synergycompetition or synergy
of locating myof locating my
business at a site?business at a site?• Nearby businesses may be potentialNearby businesses may be potential
customers, suppliers or competition. Acustomers, suppliers or competition. A
prospective business needs to knowprospective business needs to know
thethe opportunitiesopportunities of a businessof a business
locationlocation
• Web GIS provides site-specificWeb GIS provides site-specific
business and industry reports inbusiness and industry reports in
seconds

16. Example Competition/synergyExample Competition/synergy
Web Site DemonstrationWeb Site Demonstration

17. Dynamic Map FeaturesDynamic Map Features
• Zoom In and Out of the MapZoom In and Out of the Map
• Move North, South, East & WestMove North, South, East & West
• Turn “Layers” of Information on/offTurn “Layers” of Information on/off
• View Land Use & ZoningView Land Use & Zoning
• Traffic CountsTraffic Counts
• And moreAnd more

18. Dynamic Map Features - TrafficDynamic Map Features - Traffic

19. Dynamic Map Features -Dynamic Map Features -
ZoningZoning

20. Dynamic Map FeaturesDynamic Map Features
ExampleExample

21. Online TourismOnline Tourism
Promotion &Promotion &
Virtual ToursVirtual Tours

22. Virtual Tour ExampleVirtual Tour Example

23. • Saves staff timeSaves staff time
• Improves economic developmentImproves economic development
servicesservices
• Cost effectiveCost effective
• Dynamic, user-defined experienceDynamic, user-defined experience
• Worldwide marketingWorldwide marketing
• Competitive advantageCompetitive advantage
ED Benefits of WebED Benefits of Web
GISGIS

24. QuestionsQuestions