1. social educational platform
Denis Giryaev, 2014
edutodayworld.com

2. Learn
Free and paid interactive
training courses.
Search
Free access and navigation through all
materials used in the courses: videos,
tasks, books, quizzes, games and apps.
Teach and earn
Course Builder allows to run own both
free and paid courses.
2
Why EduToday?

3. 3
TRENDS IN EDUCATION
Socialization
Cooperation in mastering
knowledge and problem solving,
online portfolio shaping
Gamification
Learning through play, on-line
problem solving, bonus awards
Peer-to-peer
Everyone learns from everyone,
formation of an open knowledge
market
♥

4. World experience
The global market for e-learning has
reached $91 Billion and grow by 23% by
20171. Annually subscription for online
courses is increased to 10% (USA)2.
About 18 Million students have been
engaged to e-learning by 20123. Massive
Open Online Courses (MOOCs) give
them the ability to remotely gain
knowledge of the best educational
centers from over the world.
Coursera and Udemy are the first who
demonstrate the reality of distance
education for Russian market.
4
E-LEARNING MARKET
1 IBIS Capital, 2012
2 Babson Survey Research Group, 2012
3 Outsell, 2013
Russian market
In Russia nowadays e-learning is on the
primary stage. First Russian projects,
Learnic and Eduson, appeared in
2012-2013. They aggregate and produce
business courses.
The market also represents different
educational video-content without any
additional training functions.
There is no any integrated solution for
online education in Russia at the
moment.

5. 1.
Narrow format providing
information
Existing educational resources offer
video courses with simple interactive
modules (tests).
We'll provide a wide range of training
tools, including interactive games,
chat with a teacher, the availability of
library materials. !
An integrated approach will allow online
learning products created with EduToday
become great way to gain and improve
knowledge.
2.
Educational platforms bear
closed nature
Peer learning is one of educational
trends.
While existing platforms mainly duplicate
universities programs, EduToday
intends to give everyone the
opportunity to create their own
learning product.
Both a school teacher wishing to
broadcast his lessons online and an
expert having unique experience in his
field, will be able freely share their
knowledge.
5
ISSUES

6. Search
for information
6
POSITIONING
Storage
of information
Communication!
information
exchange
Education
transfer of
information
Objective of the project — create an
online learning tool capable of:!
1. meet the needs of a wide audience of
learning products creators
(organizations, private teachers,
experts, business);
2. provide effective educational products
in each knowledge field;
3. provide easy access to growing
information base, thereby becoming
the largest online repository of learning
materials.
EduToday — interactive platform
for person-to-person knowledge
transfer.

7. Course Builder
The user have an option not only
placing video and text lessons, but
design interactive modules:
quizzes, tasks and games.
7
PROPOSALS FOR:
Integrated approach
Multimedia, access to knowledge
base library, tasks, quizzes and
communication with a teacher will
make full and sufficient training.
Knowledge market
EduToday offers opportunity for free
publishing of any educational
products on the online platform,
forming the students list and selling
subscriptions to courses.
Environment
Communication with teachers and
other users, premium badges, joint
problem solving make learning fun.
Those 96% users who quit lessons
at Coursera1 would appreciate this.
Publishers and authors Students
1 edsurge.com

8. 8
HOW EDUTODAY WORKS?
Lesson 1. Change of variable
Lesson 3. Generalized interval arithmetic
COURSE «SOLVING INEQUALITIES»
Lesson 2. Interval arithmetic
Final workshop
Library
«Principles of Mathematical Analysis» by
W.Rudin
Discussion | Ask a question
Workshop
Quiz «Solving Rational Inequalities»
Function f (x) is
continuous on the interval
I and turns into zero at a
finite number of points of
this interval.…
Basic "blocks" of a lesson
Each EduToday course consists
of lessons. Lessons, in its turn,
consist of a basic modules set
that can be combined with each
other.
This approach allows to make
lessons are extensive and the
entire course — effective.
Main information block — text,
video, audio, slides.
The majority of e-lerning
services have limited content
with it. But does not EduToday
Workshop allows to reinforce
acquired knowledge «on the
spot»: to solve the problem, to
take the test, to play a game.
Library provides quick access
to related learning materials.
Student has the opportunity to
ask the author of the course
and discuss the lesson with
others.

9. Public profile —
portfolio + ± + + – ±
Communication
with the teacher + – + – – –
Game mechanics + – + – – –
Library of learning
materials + – ± – – –
Navigation
through all
materials
+ – + – – –
Ability to create
courses + + ± – – –
Online Course
Builder + + – – – –
Paid courses
publishing + + – – + –
Mobile platform + + + + – +
Applying to
traditional offline
education
+ – + – – –
9
COMPETITORS

10. 10
MONETIZATION
Paid courses
Paid learning products created by
educational institutions and independent
authors.
The platform will operate in marketplace
format, collecting a commission from the
author’s income.
Consultations with teachers
Interactivity between students and
teachers.
The model based on enabling the user to
buy the author's response to his
question.
Then the answer publishes in a public
domain, so there is a list of expert’s
answers formed by crowdsourcing.
Platform withhold commission.
B2B
Educational Institutions
Providing cloud solutions for the
educational process.
Business
Organization of automated corporate
training.

11. 11
PROJECT NOW
Team
Denis Giryaev!
— founder, product development
— teaching experience
— previous: Podster.fm (CTO)
Alexander Menshikov!
— co-founder, business development
— teaching experience
— previous: VK.com (CMO), Podster.fm
(CEO)
!
Vladimir Marinovich!
— strategic partner
— GetTaxi Russia (CEO), previous:
Ulybka Radugi, SELA, Russian Standard
North-west
Also in the team
— front-end developer,
— back-end developer,
— iOS-developer,
— designer,
— web designer,
— content-manager.
— designed key modules of the platform;
— built service architecture;
— developed the engine;
— developed library module;
— developed weblog module;
— designed mobile apps (iOS, Android).
What’s done?

12. 12
INVESTMENTS
Seed capital required $ 500 000
Web development
Mobile apps development
Core courses creation
Marketing
Platform support
$ 150 000
$ 50 000
$ 100 000
$ 150 000
$ 50 000
SEED A
2014 2015 2016 2017
В
Development Evolution Expansion

13. 13
SOURCES OF GROWTH
Integration with traditional
educational institutions
Using the online platform at schools and
universities to systematize the
educational process.
The platform will provide video versions
of classes, interactive exercises and
additional learning materials to pupils
and students.
Live performances
Social platforms provide an ability
sharing knowledges for free and build the
audience.
Live lectures of popular online teachers
and experts will drive the evolution of the
project and popularize online education.
Learning products production
Production of interactive courses and
mobile learning applications will be an
important part of monetization.
Offline learning spaces
The next step after formation of the
sustainable community of teachers and
students on the online platform is
opening of new type educational
institutions for practicing the knowledge.

14. Thank you for your attention!
«EduToday is the large-scale project of
the first Russian educational platform.
By supporting us, you not only get an
opportunity to take a share of the growing
e-learning market, but also invest in the
future of the entire education system.
We would be glad to establish a
partnership with you».
Denis Giryaev
founder
denis@giryaev.com
+7 921 3159277
edutodayworld.com