1. app nation
Prepared by: Molly Garris
Prepared for: Leo Burnett USA
March 30, 2011 1

2. 1 in 4 adults now use mobile apps
Source : Pew Research Center’s Internet & American Life Project May 2010 2

3. state of app downloads
Top App Stores
Apps Available 350,000 100,000 10,000
Average No. of Apps 40 25 14
Sources: Apple, Engadget, Mashable, Into Mobile and O’Reilly 3

4. most downloaded app
Source : Facebook 4

5. designing for iphone
67,575,749 monthly active users
67,575,749 monthly active users
Source : Facebook iPhone App 5

6. designing for android
Source : Facebook Android App 6

7. designing for blackberry
31,149,002 monthly active users
Source : Facebook Blackberry App 7

8. intro to mobile apps
• Software Downloaded to Phone
• Taps Into Native Phone Features
• Integrated User Experience
8

9. how facebook apps integrate with native features
Source : Facebook iPhone App 9

10. Apple iOS
Apple iPhone 4
Apple iPhone 3
Apple iPad 2
Apple iPad
Google Android
Motorola Droid
HTC Evo
Samsung Galaxy S
Samsung Galaxy Tab
*Includes tapping, swiping, flicking, scrolling, dragging, panning, zooming, rotating and pinching 10
Source(s): http://cell-phones.toptenreviews.com/touch-screen/index.htm

11. touch
Source : http://www.lukew.com/touch/ 11

12. tap
Source : iTunes Tap Tap Revenge App 12

13. tap
Source : iTunes Simon Says App 13

14. drag
Source : Playzgame.com and iTunes Bejeweled 2 App 14

15. drag
Source : PhoneDog.com and iTunes Angry Birds App 15

16. flick
Source : iTunes Paper Toss App 16

17. flick
Source : iTunes Fruit Ninja App 17

18. pinch / spread
Source : iTunes In Bed Tagger App 18

19. Apple iOS
Apple iPhone 4
Apple iPhone 3
Apple iPad 2
Apple iPad
Google Android
Motorola Droid
HTC Evo
Samsung Galaxy S
Samsung Galaxy Tab
*Includes tapping, swiping, flicking, scrolling, dragging, panning, zooming, rotating and pinching 19
Source(s): http://cell-phones.toptenreviews.com/touch-screen/index.htm

20. video
Source : iTunes Vintage Video Maker App 20

21. camera
Source : Gadget Tech Blog 21

22. forward-facing camera
Source : iTunes Incredibooth App 22

23. voice
Source : iTunes I am T-Pain App 23

24. voice
Source : http://www.syfy.com/beinghuman/shazam/ 24

25. gps
Source : iTunes Seek n Spell 25

26. gps
Source : iTunes Slurpee App 26

27. compass
Source : iTunes Planets App 27

28. gyroscope
Source : iTunes Eliminate: Gun Range 28

29. gyroscope
Source : iTunes Rubik’s Cube 29

30. accelerometer
Source : iTunes Doodle Jump 30

31. accelerometer
Source : iTunes Labyrinth 2 App 31

32. app development
• Select site content and features based on what would provide value to users on-
Define the-go, and by considering what phone’s features to tap into
Features
• Determine the Technical Profile of your intended audience
Determine • Select platforms to build on
Breadth
• Create Designs and User Experiences for each of the selected platforms
Design
• The app is built using a SDK (software development kit) for each selected platform
• Apps require rigorous testing to avoid unnecessary app updates
Code on
SDK
• Apple iTunes requires app approval — typically a 3-10 week process
Submit • Blackberry App Exchange also requires app approval — typically a 1-2 week
For process
Approval
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33. considerations
Getting featured
Search terms
App icon, name, description and content
App load screen 33
App publisher – brand, dev team, etc.

34. app resources
• Appy Awards – shows recent award finalists and submissions
• Mobile Awesomeness Blog – design blog around mobile-optimized
websites but ideas can be applied to apps
• Mobile Marketer – excellent source for all things mobile
• The FWA – design blog with innovative mobile work
• App Store SDKs – Software development kits typically have design
resources and guidelines
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