We are the world’s authority on females growing up with social media. GIrlapproved is uniquely qualified to help brands answer the core questions required to increase market share with this new female (see post88s). Technology is not only changing culture, it is changing us as a people. Females are undergoing unprecedented advancements to their identity and power. As brands face a very new future, they must evolve to remain powerful. Girlapproved helps brands identify and design new growth opportunities through products, branding, technology and communication. Girlapproved is a way forward. It gives brands economically substantiated permission to invent and advance. Girlapproved is not about trying to be new, cool or different; it was designed specifically to identify and address unmet needs and desires that are forming due to profound shifts in female culture. Girlapproved is the first-ever female invention and design methodology, producing the most authentic products and brands available. http://girlapproved.us

1. THE GIRLAPPROVED
ADVANTAGE

2. WITH A PLETHORA OF FIRMS SPECIALIZING IN COMMUNICA-
TION, RESEARCH, TRENDS, INNOVATION & PRODUCT DESIGN
WHY CHOOSE
GIRLAPPROVED?

3. WE ALL KNOW
TECHNOLOGY CHANGED
EVERYTHING
TRADITIONAL METHODOLOGIES AND SYSTEMS
CAN’T DELIVER WHAT’S NEEDED

4. WE ALSO KNOW
THAT A NEW MODEL IS
VITAL TO PROGRESS

5. THE BIG QUESTION
BUT WHERE CAN YOU
GET YOURSELF ONE OF
THOSE NEW MODELS?

6. WANNA LEAD?
FOLLOW US!
WE DONT JUST TALK MODELS, WE INVENT THEM!

7. GIRLAPPROVED
INVENTION
METHODOLOGY
WE’VE CREATED THE FIRST EVER FEMALE DESIGN SYSTEM. In order to create products that truly satisfy
the unmet, universal needs of females, we’ve created an entirely new design process. It combines methods from gender
studies, psychology, design, & economics, ensuring that our creations are good for the girl, and profitable for the brand.

8. THE INTRINSIC SENSUAL,
INTELLECTUAL, SOCIAL,
EMOTIONAL, PHYSIOLOGICAL
NEEDS OF FEMALES
GIRLAPPROVED IS THE ONLY COMPANY PIONEERING FEMININE STANDARDS. In today’s market,
understanding gender differences and the feminine sensibility is a requirement for explosive ecnonomic growth. Every
day our GA Lab researches inherent female proclivities and translates them into practical design standards.

9. EXPONENTIAL
INCREMENTAL
GROWTH
GROWTH
OUR MODEL RELEASES EXPLOSIVE ECONOMIC GROWTH. Girlapproved only creates need based products and
brands that speak to pre-existing desires that are not yet satisfied. Our inventions transform incremental and marginal profits
to massive, exponential economic gains.

10. COMPUTER SCIENTIST
PIONEER SOCIAL MEDIA APPS
PIONEER GIRL VIDEOGAMES
PRINCETON PHD CANDIDATE
PATENTED & PUBLISHED
WE’RE THE AUTHORITY ON FEMALES AND TECHNOLOGY. Future Girl + Tech = Future Brand. Technology
will steer the future, but its consumer value comes down to whether she loves it. GA’s legacy is in pioneering video
games and social media apps that target girls and females.

11. SHE’S HERE
GET READY
®
WE’RE THE AUTHORITY ON THE EMERGING CONSUMER. We’re the authority on POST88s; the least
understood, yet most influential market in driving a brand’s future. Our commitment and methodology mean we know
who she is, what she wants, and how to create it, better than anyone.

12. MUST BE A POST88
OPEN & ABLE TO SELF-EXAMINE
EMOTIONALLY INTELLIGENT
RIGOROUSLY ANALYTICAL
INVENTIVE & ARTICULATE
GA IS THE ONLY POST88 INDIGENOUS TEAM. We are the only firm that is built exclusively from POST88 talent.
The GA team are forerunners for this new generation of females. Working at the source goes faster, deeper and with
more accuracy than working with PRE88s.

13. GA HAS THE DEPTH TO FIND MASS MARKET OPPORTUNITIES. Innovation requires gaining access to
submerged, unspoken feelings, not conscious thought. Traditional research based on observation can’t do this. We
access all levels of the brain to get to the game-changing insights that drive revenue-generating invention.

14. ENTERTAINMENT PHARMACEUTICAL
NEEDS NEEDS
FOOD TECHNOLOGY
NEEDS NEEDS
edited
FASHION FINANCIAL
NEEDS NEEDS
HOME GOODS AUTOMOBILE
NEEDS BEAUTY BEVERAGE
NEEDS
NEEDS NEEDS
FOCUSING ON A MARKET INSTEAD OF A MEDIUM MEANS SPEED. We can achieve in a week what takes
others months (if at all). GA’s POST88 intelligence grows daily. Our pioneering research leads to immense cross-industry
learnings that clients can leverage immediately.

15. QUALITATIVELY
INSIGHTFUL
+
QUANTITAVELY
MEASURABLE
EVERY STEP OF THE GIRLAPPROVED PROCESS IS MEASURABLE. Although our methodology is based on
deep qualitative research, each step of the GA process produces deliverables that can be validated and measured using
traditional quantitative methods. Brands can feel secure taking the risks they need to evolve.

16. ACKNOWLEDGEMENT OF THE FEMININE
PARAMETERS IS ALSO IMPORTANT FOR MALES.
THOUGH MEN ARE DOMINANTLY MASCULINE,
THEY ARE ALSO PART FEMININE. THE
DISCOVERIES THAT GIRLAPPROVED HAS MADE
ARE NOT JUST BENEFICIAL TO FEMALES.
UNDERSTANDING AND ACCOUNTING FOR THE
FEMININE WILL MAKE EVERYONE HEALTHIER
AND HAPPIER.
IN EVERY HEALTHY MALE THERE EXISTS A BIT OF
GA IS EQUALLY BENEFICIAL FOR MALE BRANDS. GA builds stronger guy brands. Females strongly influence
male purchases. GA eliminates the mystery of what females want. When guys and their brands know exactly what girls
want, they both win her approval.

17. GIRAPPROVED
IS AN INVENTION AND DESIGN
RENAISSANCE
WHICH IDENTIFIES AND FULFILLS
EXPONENTIAL GROWTH OPPORTUNITIES
IN EVERY ASPECT OF MARKETING FROM
PRODUCT, BRANDING, TECHNOLOGY,
AND COMMUNICATIONS.

18. CONTACT GA
212.334.3477
CONTACT@GIRLAPPROVED.US
W W W.G I R L A PPROVE D.US
©2010 GIRLAPPROVED