1. Problem: Users don’t register and hence opportunity
to personalize is lost
Solution: Social Sign On
Users can be enticed to signin using Social-Sign-On and
added
functionality
to
increase TRAFFIC / USER
REGISTRATION.
“Sign
in
to
see
personalized feeds and to
know friends who use
ebay.com”

2. Social Sign On
Increases Registration / Traffic
Let the users to register/
login through social
network site credentials
• INCREASES REGISTRATION
• SITE CAN COPY SOCIAL PROFILE DATA
• SITE CAN KNOW ABOUT USER SOCIAL
CIRCLES
FRIENDS USING EBAY.COM
Friend1
Friend2 Friend3
Friend4
• CAN LEAD TO CONFIDENCE IN USING
*Show friends who are
already using the site
•
Recognize them as friend
on ebay too
FRIENDS NOT YET USING EBAY.COM
Send invitation to these friends to join the site
Friend1
Friend5
Friend2
Friend6
Friend3
Friend7
Friend4
* Allow users to send
invitation to friends
who are not yet using
the site
THE SITE
CAN LEAD TO SOCIAL COMPULSION
TO USE SITE MORE OFTEN
• INCREASED REGISTRATION DUE TO
INVITATION SENT OUT BY FRIENDS
•
WHICH HAS HIGHER ACCEPTANCE
RATE
VIRAL EFFECT AMONG SOCIAL
CIRCLES TO JOIN THE SITE
Friend8
* Almost no site does this; but has potential to increase the traffic

3. Problem: Users not sure about the product resulting
in bottlenecks for CONVERSION
User not sure which one
Solution: Social Help
to buy among list of
products.
“Social data like
friends reviews and
purchase information
helps to make faster
decision”
3 Reviews from friends
1 friend has bought the product
2 Reviews from friends
DRIVES
LOYALTY

4. Problem: Users not sure about the product and it’s
quality resulting in bottlenecks for CONVERSION
Solution: Social Help
DRIVES
LOYALTY
(3 from friends)
Ask-a-friend about this product
User can get more
social
help
by
asking friends or a
specific
friend
about the product
over FB, Twitter or
through
simple
email.

5. Problem: No easy way to shop with family/friends
Solution: Co-browsing and group purchase
Co-Browsing: A parent and a kid browsing together from different places for purchasing a toy for the kid (Kid from
home, parent from office). Parent get to know products being viewed by the kid. Simultaneous conversation between
the parent and the kid drives towards a purchase approved by the parent.
Group Purchase: A group, like say a husband and wife, can shop together say a furniture for their home and one of
them could pay or both of them could pay equal or unequal amounts.
A Chat window and
an window which
shows
products
viewed by the kid
while co-shopping.
DRIVES
LOYALTY