4. Effective communication
* Speak the user’s language (avoid jargon if possible)
* Be clear
* Be visible
* Be concise
* Be helpful
5. Which is better?
* Clear, concise & helpful
“We’re sorry your transaction
could not be completed due to
an error on our side. We’re
working on it.
Your credit card has not been
charged. And your cart still has
all the items you wanted.
Would you mind trying again?
Courtesy: http://flickr.com/photos/colinkinner/2845727156/
7. Nobody reads your content
* tl;dr - People just glance through text
* Tell them what they can do next
* Get out of the way
* Heat maps tell the truth