1. Social Media Marketing Solution
-Proposal –
Duesseldeals.de
Duesseldeals.de

2. Table of content
1. Company info
2. Social Media Overview
3. Cyberlink Approach Toward Effective Marketing Campaign
4. Facebook Custom Solution
5. Quotation models
6. Contact details

3. COMPANY INFO

4. Duesseldeals.de
General Info
Global Locations Global Player Quality Standards / Awards
USA International team of 150 and growing
Los Angeles
18 years partner, supporter of financial,
Central Europe government, non-government institutions, and
Düsseldorf (DE) private companies. Global Awards:
Berlin (DE) 2005 Best of Trado, Switzerland
Leader in implementation of advanced IT
Paris (FR) 2003 Gold Star for quality work, Paris
solutions in SEE:
1999 Best project on EMA, Geneva
SEE - E-Government
1998 Best Digital Media, Japan
Skopje (MKD) - E-Business
1998 Selected in top 3, CD ROM
Bitola (MKD) - Financial Sector
"Macedonian Antiquities“, Barcelona
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5. Duesseldeals.de
History Outline
History outline
2004 - Founded to serve fashion industry business needs, in cooperation with USAID
2006 - CyberLink “merges” with Ein-Sof Multimedia
2008 - CyberLink expands its portfolio with Internet marketing services
2009 - CyberLink expends its business on EU markets
2010 - Pioneering in Social Media Advertising
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6. Duesseldeals.de
X. Business Lines
WEB SOLUTIONS MULTIMEDIA E - MARKETING SMS SERVICES
• Web Design • Graphic Design • SEO Services • SMS Gateway
• Web Development • Interactive Solutions • Link Building • Bulk SMS
• Web Applications • Animation Services • Content Creation • 2-Way SMS
• Maintenance • Video Production • PPC Advertising
• Audio Production • Social Media
• Affiliate Marketing
• E-mail Marketing
• Article Marketing
• Press Release
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7. Duesseldeals.de
American River Bank Project
CLIENT PROFILE: PROJECT:
American River Bank Development and execution of promotional
campaign for American River Bank’s savings
American River Bankshares ("AMRB") is the parent accounts through Social Media channels.
company of American River Bank, a community
business bank serving the Greater Sacramento Area KEY CHALLENGES:
in California that operates a family of financial  Utilize full potential of American River Bank’s
services providers, including North Coast Bank in saving accounts within their target market – urban
Sonoma County and Bank of Amador in Amador population in Greater Sacramento Area, Sonoma
County. County and Amador County.
Market Profile:  Target specific geographical region.
NASDAQ-GS Symbol: AMRB
 Raise visibility.
Stock Price: $5.68  Raise brand awareness.
Market Cap: $77,386,000
Assets: $594 million
 Educate the targeted customers.
Trailing 12-Mo Diluted EPS: $0.26
52 Week Price Range: $6.00 - $12.15
P/E Ratio: 29.92 OUR SOLUTION:
Price to Tangible Book: 1.10
Year Founded: 1983
Facebook Saving Game Application
Number of Employees: 125
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8. Duesseldeals.de
American River Bank Project
APPLICATION FEATURES:
 Viral, engaging and addictive Facebook application
that educates players about the bank’s services and
raises brand awareness and visibility.
 Promotes team spirit and collaboration because
friends need to participate together to reach the
game goals and win prizes.
 Players communicate the brand between each
other and share experience by cooperating and
sharing money – PLAYERS PROMOTE THE BRAND!!!
CAMPAIGN RESULTS:
More than 100 000 people played the game, more
than $10.000.000 Million have been exchanged.
 The application fan page has more than 60.000
fans.
 The America River Bank brand was communicated
to more than 2.000.000 Facebook Users from
California .
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9. Duesseldeals.de
The War is over Project
PROJECT:
Online promotion of the movie premiere through
social networks and other online media channels.
KEY CHALLENGES:
 Considering the fact that the story of this movie is
very sensitive subject in the region, it was a big
challenge to approach and communicate the movie
to different ethnic groups with success.
CLIENT PROFILE:
Award wining writer, producer and director -  Raise the movie visibility and raise the launch
Mitko Panov date awareness through viral campaign where
we will motivate the users to share the message
The War is Over is an intimate narrative that reflects themselves.
the common immigrant experience in the age of
globalization. Can a good man hold up under the  Educate the targeted customers about the
excruciating pressures of war, exile and movie premiere launch .
deportation? Will he be able to rebuild his life
abroad and make sense of it? OUR SOLUTION:
- Custom 3-step Facebook page
- Custom Facebook Promotion Campaign
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10. Duesseldeals.de
The War is over Project
1. Facebook page screenshot Screenshot 2
2. Step - 2 screenshot
3. Step - 3 screenshot
Screenshot 1
Screenshot 3
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11. Duesseldeals.de
iBank Project
CLIENT PROFILE: PROJECT:
iBank Attract quality leads that are “hot” in the
finance niche.
iBank is an online small business marketplace Lower PPC cost while maintaining the same
allowing the small business owner to meet with: amount of qualified leads which is very challenging
lenders for business loans, commercial mortgage job when you have to cut the cost per click prices.
loans and equipment lease financing; insurance
agents to insure the business; investors to grow the RESULTS:
business, and consultants to advise the business.
Through a single registration iBank stores a small
business owner's need, business plan, management
overview, financials, logo's and other documents
which pre-populate 3rd party applications and
systems for financing, insurance, capital, and We successfully lowered the costs by 50 %
consulting. while maintaining the same amount of traffic and
qualified leads.
Database Size: 500K Members
Increased quality score of the keyword.
Better leads, which means better sales.
Increasing the CTR (control through rate of clicks).
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12. Duesseldeals.de
Clients and Partners
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13. SOCIAL MEDIA OVERVIEW

14. Duesseldeals.de
Social Media Overview
2000 - Media and information consumption 2010 - Media and information consumption
 80% Traditional media  20% Traditional media
 20% Online media  80% Online media channels (60% increase)
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Social Media Overview
Online and Traditional Social Media in 2011
Media in 2000 Web 2.0
THE CONSUMER HAS THE POWER NOW!!!
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Social Media Overview
*Over 50% of the world’s population is under 30-years-old “The Millennials” and
96% of them have joined a social network
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Social Media Key Features
REDUCED COSTS - The starting cost of online marketing is only a
fraction of the thousands of dollars that Yellow Pages, television and radio
ads cost.
EVERYTHING IS MEASURABLE - Everything can be tracked and
illustrated in details - traffic growth, leads and sales conversions from your
specific marketing campaigns.
LESS INTRUSIVE - Consumers dislike intrusive traditional marketing
methods like direct mailing, print ads and television advertisements.
HOLDS CONSUMER’S ATTENTION - Encourage consumers to take
action and learn more about your proposal.
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18. Duesseldeals.de
Service: Cyberlink Approach
Toward Effective Marketing
Campaign

19. Duesseldeals.de
X. Cyberlink Approach Toward Effective Marketing Campaign
1. Laddering support through tiers of engagement
Provide a variety of ways
for people to be involved
in the campaign based on
their level of engagement.
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20. Duesseldeals.de
X. Cyberlink Approach Toward Effective Marketing Campaign
2. Providing source materials for user-generated content
Videos, speeches, photos and
how-to guides that gave people
the raw materials they needed
to create their own compelling
content in support
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21. Duesseldeals.de
X. Cyberlink Approach Toward Effective Marketing Campaign
3. Going where the people are
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22. Duesseldeals.de
X. Cyberlink Approach Toward Effective Marketing Campaign
3. Using tools people are familiar with
 Administration of the Apps
 Social Media Strategy
Development
 Content Development
 Content Distribution
 Campaign Management
 Monitoring and Reporting
….
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23. Duesseldeals.de
X. Cyberlink Approach Toward Effective Marketing Campaign
4. Ensuring that people can find your content
If your content is posted but nobody can
find it, does it exist?
Can you convert anybody with it? No!
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24. Duesseldeals.de
X. Cyberlink Approach Toward Effective Marketing Campaign
5. Building the online operation to scale
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25. Duesseldeals.de
Custom Solution

26. Duesseldeals.de
X. Facebook Custom Solution
FACEBOOK FAN PAGE KEY SPECIFICS
FACEBOOK FAN PAGE is a way to
communicate with your target audience in a The average Facebook user has 130 friends
more relaxed fashion
LOYALTY TOOL to build trust over time,
If you have 10 friends that ‘like’ your page, that
without being too intrusive. means that 1300 people will see the link to
your page.
COMMUNICATION TOOL to create a dialogue
with consumers and fuel the buzz around
your proposal
If 50% click on the link, then 650 people will
The message on Facebook spreads virally like visit your page
WILD FIRE
LONG LASTING CHANNEL for communication If only 1% of them “like” your page, now you
with targeted customers. have (6.5*130) 845 new people who will see a
link to your business.
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27. Duesseldeals.de
X. Facebook Custom Solution
Duesseldeals.de Tab: Splash Landing Page
Your Fan Acquisition Splash Pages will be
designed to engage your fans with simple,
easily understood, calls to action.
Instead of potential fans seeing a list of
random postings, new visitors who are yet
fans are greeted with a customized, attractive
“Splash” Page that will be designed to
convert potential fans to actual fans (i.e.,
“like” your business).
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28. Duesseldeals.de
X. Facebook Custom Solution
Duesseldeals.de Tab: Welcome Page
Involves development of custom graphic
design and content blocks. The main
objective of this page is presentational,
and will serves as an "navigational hub" to
access all content and applications/tools
within the Facebook Fan page or refer to
external locations (web site, YouTube,
etc..)
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29. Duesseldeals.de
X. Facebook Custom Solution
Duesseldeals.de Tab: Deal of a Day
“Deal of a Day” custom apps will present a
list of all currently active “Deal of a Day”
offers. Each of them will be integrated
with Facebook (Share and Suggest) viral
tools in order promotional message about
them to be easily spread across the
Facebook platform.
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30. Duesseldeals.de
X. Facebook Custom Solution
Duesseldeals.de Tab: Three steps to get “Discounts, Promotions, Prizes!”
This application includes a model for
quickly and effectively reaching larger
group of users in order to familiarize
them with content of a promotional
nature:
Step • User leaves personal contact info
1
Step • Question is posted to the user
2
Step • User sends invitation to 10 friends
3
The user is included in the round of potential winners
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31. Duesseldeals.de
X. Facebook Custom Solution
Duesseldeals.de Tab: Steal of the Day e-mail Newsletter!
The subscribers will have the option to
select and be informed about the kind of
content that is of their interest using
their email address.
“Subscribe to our daily newsletter of the
steal of the day!”
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32. Duesseldeals.de
X. Facebook Custom Solution
Duesseldeals.de Tab: Exclusive Content! - Friend Gate Apps”
This is a custom application whose main
purpose will be to acts as “Viral
Accelerator”. The basic concept includes
generating exclusive content for each user
that will have minimum of 10 friends that
liked the actual content.
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33. Duesseldeals.de
Quotation

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X. Facebook Quotation Model
Proposal #1 November December January February March April Total
Technical Solution Development
System Requirements Definition
Graphical Design
Installation and Setup
Development
Second phase of development
Validation and verification
Deployment and hosting
Technical Support (for 6 months)
Project Management
Setup Fee
Campaign Management
Administration of the Apps
Social Media Strategy Development
Content Development
Content Distribution
Campaign Management
Monitoring and Reporting
Campaign Management Fee
Pay Per Performance
Connections
New Fans
Comments (Up to 50%) price:
Engagements
Likes (Up to 15%) price:
Total Media Photo Views (Up to 250%) price:
Consumption Video Views (Up to 100%) price:
Pay Per Performance Fee
Facebook Ads Budget
GRAND TOTAL
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35. Duesseldeals.de
X. Cyberlink SEO (Search Engine) Internet Marketing Services
SEO Proposal Fourth Month
GETTING STARTED Custom Link Building Campaign
• Online Marketing Analysis €3,000* • Obtain 2 Premium links €1,600
First Month • Obtain 14 blog post links €700
Custom Link Building Campaign • Obtain 5 blog comments €500
• Write and submit 4 standard articles €300 Onsite Professional Article €300
• Obtain 5 blog comments €500 Social Media and Reputation Management
• Obtain 10 blog post links €500 €900
Maintenance
Social Media and Reputation Management Send client monthly summary report Total = €,000 - €500 = €3,500
€1,500
Setup Fifth Month
Write and submit one standard PR €500 Custom Link Building Campaign
Keyword Research, 2 hours €300 • Write and submit 4 standard articles €300
SEO Keyword Review €0 • Obtain 10 blog comments €1,000
SEO Consultation, 2 hours €300 • Obtain 10 blog post links €500
Send client monthly summary report Total = €3,900 - €500 = €3,400 • Professional Guest Post €200
Second Month Standard Promotion (Onsite Professional
Custom Link Building Campaign €600
Article)
• Obtain 2 Premium links €1,600 Social Media and Reputation Management
• Obtain 12 blog post links €600 €900
Maintenance
Onsite Top 10 Style Article €400 Corporate Blog Maintenance €500
Social Media and Reputation Management Send client monthly summary report Total = €4,000 - €500 = €3,500
€900
Maintenance Six Month
Send client monthly summary report Total = €3,500 - €500 = €3,000 Custom Link Building Campaign
Third Month • Write and submit 1 Professional Article €200
Custom Link Building Campaign • Obtain 10 blog comments €1,000
• Write and submit one standard press • Obtain 10 blog post links €500
€500
release Write and submit one standard press release €500
Keyword Research, 2 hours €300 Corporate Blog Maintenance €500
SEO Keyword Review €0 Social Media and Reputation Management
€900
SEO Consultation, 2 hours €300 Maintenance
Send client monthly summary report Total = €3,900 - €500 = €3,400 Send client monthly summary report Total = €3,600 - €500 = €3,100
* The cost of the online marketing analysis will be applied towards the first 6 months of service.
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36. Duesseldeals.de
7. Contact Details
Thank You
Macedonia Office
Macedonia Office EU Office
Office USAOffice
USA Office
Skupi 3a, Wiesenstrasse 51, 120 Vantis Suite 460
1000 Skopje, Macedonia 40549 Düsseldorf, Germany Aliso Viejo, CA 92656
Tel: +389 2 30 90 300 Tel: +49 211 563 73854 Tel: +1 949 382 6357
Fax: +389 2 30 83 670 Fax: +49 211 563 73854 Fax: +1 949 382 6359
www.ein-sof.com www.ein-sof.com www.ein-sof.com
contact@ein-sof.com contact@ein-sof.com contact@ein-sof.com
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