After 12 years spent learning, practising, researching, teaching, managing and evangelising User Centred Design, I believe our discipline is in a state of flux. This presentation examines at best/bad practices in our field, both agency and client side; it will also discuss the meaning of UX in a broader context.
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
Solving the UX Puzzle: Session 6B on Overcoming Challenges in Agency vs. In-house Roles
1. Session
6B
-‐
Solving
the
UX
Puzzle
Giorgio
Venturi
User
Experience
Lead
at
blinkbox
giorgio.venturi@gmail.com
@gventuri
#uxpuzzle
@ucduk
#ucd2013
syntagm
22. … not great if you are
doing UX agency-side
•
•
Superficial learning
Project fatigue
23. Other people said…
Ross-Popow Walker
UX Design at Digital Agencies is F*cked
Lisa Reichelt
Client/Agency Engagement is F*cked,
Waterfall UX Design is a Symptom
31. Doing UCD in-house
•
•
Longer engagement span
•
•
More iterations
Deeper understanding of the
user & activities
Less documentation, more
collaboration
39. I’m still a big UCD fan
its principles
go to the roots
of what I believe
is right
serve
the user
bridge
the gap
between people
and technology
help people
achieving things
unimaginable
10-15 years ago