Brief introduction to social Politics

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Gino De Blasio

Obama revolutionised the web and how to engage people in politics. Elected under the guise of social media,

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The campaign The Obama campaign led by David Plouffe and David Axelrod knew one thing.....engage with the voter base, and do it now. Social Media and it’s demographic base was beginning to resonate with 16 - 20 year olds, passionate about the web, technology and finally being heard. It was the teenagers dream finally coming true. The Obama team seized upon the moment and started to engage. They engineered their communications around engaging this audience, and making them the “Message Champions”.

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ROI needs a re-think. It is all too often confused with only the science part of marketing, in which campaigns are measured entirely by the sheer numbers of eyeballs reach and/or end actions created. The true definition of ROI should go deeper and should be a reflection of the emotional connection it has been able to create with its audience. Marketing efforts that return interest, create time and conversations are like investment euros on steroids. Marketers should shift away from a return on investment approach and switch their efforts to stride towards engagement and advocacy that stems from media outlets that are primarily not paid media. Creatings time, not interruption marketing.

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Standing Out in the Noise tries to present some key points to consider for small BME third sector organisations who are thinking about effective ways of raising their profile and getting their message across. The slides will outline a framework and some interest case studies to help develop a communications plan. The presentation was created by Darryl Butcher from the Media Trust for Voice4Change England and was delivered at 'Be Seen, Be Heard, Be Understood', co-hosted by KnowHow NonProfit at Cass Business School.

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Project: Course Project: Publicity Campaign Proposal More than four decades ago, the Ad Council partnered with Keep America Beautiful to create a powerful visual image that dramatized how litter and other forms of pollution were hurting the environment, and how every individual has the responsibility to help protect it. The ad, which featured Native American actor Iron Eyes Cody, "The Crying Indian," first aired on Earth Day in 1971. Created by ad agency Marstellar, Inc., the campaign used the line, "People Start Pollution. People can stop it." The ad became one of the most memorable and successful campaigns in advertising history and was named one of the top 100 advertising campaigns of the 20th Century by Ad Age Magazine. —Ad Council website (2015) Social change requires the committed actions of the many, not the few. This week, you create a cohesive publicity campaign proposal designed to maximize public exposure and support for your social change issue. To prepare for this Project: Review the Topic Exploration and Analysis you developed in Week 2. Review the Literature Review you developed in Week 3. Consider insights gained about the effectiveness of publicity campaigns from this week’s Learning Resources and Discussion. With the potential solutions and steps you identified in the Literature Review in mind, as well as other relevant information you gained through your research, consider how you might most effectively reach out to the public for support on this issue. What message or messages would you craft? To whom would they be addressed? How would you deliver your message(s) to most effectively reach the intended audience(s)? Consider the pros and cons of all forms of information dissemination. These include the Internet websites, blogs, social media sites), print ads, TV and radio ads, PowerPoint presentations, community posters and pamphlets, billboards, speaker presentations, community gatherings, and phone campaigns. Due by Sunday 12-24-17 In a 3-page paper, describe your proposed overall approach and process for publicizing your social issue. Address the following, making sure to support your statements with references to this week’s required readings: Briefly describe the social issue and what you would like to achieve through this publicity campaign. To whom would you reach out? Why? ( Note: Think creatively about the support you would most like to have and most need.) How would you reach out? What methods would you use to inform and inspire? Why? Are there any groups or individuals with whom you would most like to connect? Why? What messages would you incorporate into your campaign? Why do you think this messaging would resonate with potential interested individuals or groups? ( Note: Messaging can be different for different intended audiences.) In launching this campaign, what would be the first step you would take and why? In a conclusion to this essay, explain why you believ ...

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