Millennials in Asia are highly influenced by technology largely due to the high penetration of smartphones in the region, and think technology has improved communication. They are inspired by technology, have confidence in their economy and believe their best days are ahead of them.

1. Telefónica Global Millennial Survey
Asian Millennials -
Inspired by technology, confident in
the economy, and believe their best
days are ahead_
Today’s young adults:
the leaders of tomorrow.
Their Use of Technology
Globally, the majority of Millennials own a
smartphone_
92%
83%
China
86%
Asian
Millennials
76%
Australia
80%
Millennials
Worldwide
Korea
Asian Millennials believe technology
empowers and enables_
85%
44%
of Asian Millennials believe that technology has made
it easier to get a job, compared to 83% of Millennials
worldwide.
of Asian Millennials believe technology is the most
important field of study for ensuring their personal
future success, compared to 36% of Millennials
worldwide.
Their Economic Outlook
Highly optimistic and confident in their future_
79%
of Asian Millennials think their country’s best days are
ahead, compared to 67% of Millennials worldwide.
of Asian Millennials say that their quality of life
85%
today is better than it was for
their parents’ generation,
compared to 78% of Millennials worldwide.
Asian Millennials think the economy in their
region is headed in the right direction.
50%
65%
Millennials
Worldwide
Asian
Millennials
Their Place in the World
Asian Millennials are more likely to be attuned
to environmental issues compared to
Millennials worldwide_
48%
36%
of Asian Millennials say that protecting the environment is
one of the most important ways to make a difference in the
world, compared to 41% worldwide.
of Asian Millennials believe that eliminating poverty is an
important way to make a difference in the world, compared
to 39% worldwide.
Millennials believe that
improving the access
to, and the quality of
education to be one of
the most important
ways to make a
difference in the world.
42%
44%
Millennials
Worldwide
Asian
Millennials
Their View on Family and Religion
Millennials would delay their plan to have a family if
the economy was in bad shape.
67%
of Asian Millennials say that religion is
not important in their life, compared to
55% worldwide.
78%
58% 47%
Asian
Millennials
Millennials
Worldwide
of Asian Millennials say they are open
towards other religions and beliefs
outside their own, compared to 76%
worldwide.
Millennials in Asia are unique given their
positive outlook on the economy. They
believe in the importance of technology to
improve communication and ensure
personal future success.
Learn more at telefonica.com/millennials
#TEFMillennials