Introduction of the ReputationWar international conference created by Christophe Ginisty

1. It
all
started
on
January
2013

3. Created
&
designed
by
Christophe
Ginisty
Interna;onal
PR
expert
and
digital
guru
One
of
the
most
famous
French
bloggers
IPRA
President
2013

4. A
full
day
of
keynote
speeches
and
round
tables
on
reputa;on
management
in
a
connected
world
where
conversa;ons
are
always
on.
Co-­‐organized
by
the
Interna;onal
Public
Rela;ons
Associa;on
(IPRA)
and
Syntec-­‐RP
on
January
11th,
2013

5. “Tomorrow,
reputa.ons
will
be
managed
in
a
frene.c
environment.
Brands,
companies,
leaders
and
even
ordinary
ci.zens
will
have
their
image
examined
and
even
trashed
by
a
public
opinion
demanding
ever
higher
levels
of
openness
and
ethical
behavior.
The
object
of
Reputa.onWar
is
to
unpick
this
situa.on
and
to
provide
those
aCending
with
tools
to
deal
with
the
future.”

6. “Let’s
give
ourselves
a
challenge.
We
will
not
talk
about
technology
un.l
the
end
of
the
day.
We
will
talk
about
people,
behaviors,
purpose,
social
responsibility.
We
will
describe
the
new
vulnerabili.es
and
help
our
organiza.ons
benefit
from
this
knowledge.”

7. With
the
special
presence
of
a
Minister,
official
spokesperson
of
the
French
Government
that
shared
some
closing
remarks

8. More
than
250
delegates:
in-­‐house
communica;on
directors,
PR
execu;ves,
agency
leaders,
influencers,
journalists,
industry
analysts,
solu;on
providers,
students,…

9. 3.453
men;ons
on
social
networks
during
the
day
of
the
conference
#1
trending
topic
on
TwiZer
at
noon
“Since
I
first
heard
about
Reputa.onWar,
I
started
searching
to
find
similar
conferences
closer
to
home
but
came
up
empty
»

10. -­‐
12
sponsors
-­‐
8
media
partners
-­‐
2
associated
trade
organiza;ons

11. “I
have
the
good
fortune
to
speak
at
conferences
all
over
the
world,
and
the
Reputa.on
War
conference
created
by
Christophe
Ginisty
was
the
highlight
of
my
year.
The
speakers
were
all
outstanding;
the
par.cipants
were
highly
engaged
and
engaging;
the
logis.cs
were
very
professionally
handled;
and
the
social
media
community
that
arose
around
the
conference
con.nues
to
provide
value
and
advance
the
important
conversa.ons
begun
at
the
conference.
»
Helio
Fred
Garcia

12. «
I
can
say,
with
absolutely
no
exaggera.on,
that
I
am
s.ll
drawing
professional
benefits
from
my
aCendance
at
the
first
Reputa.onWar
conference
six
months
aQer
the
fact!
This
event
managed
to
pack
every
hour
of
its
agenda
with
presenta.ons
of
a
very
high
level
of
quality
and
exper.se,
in
a
field
that
is
s.ll
largely
emerging
and
undefined.
I
am
s.ll
ac.vely
corresponding
with
many
of
the
interna.onal
contacts
I
made
while
there
and
feel
that
my
prac.ce
is
greatly
enriched
by
this
new
network.
I
predict
that
the
Reputa.onWar
conference
is
sure
to
become
a
required
stop
for
all
those
who
place
reputa.on
management,
digital
communica.ons
and
public
rela.ons
at
the
center
of
their
careers.
»
Tom
Liacas,
Online
Reputa;on
Strategist.

13. «
I
have
rarely
seen
an
audience
so
aCen.ve
throughout
the
day.
The
secret?
Diversity,
density
and
passion!
»
Thierry
Derouet
-­‐
Journalist
«
It
is
so
good
to
get
back
to
basic
and
really
speak
public
rela.ons
in
order
to
deal
with
reputa.on
and
social
media.
Thank
you
Reputa.onWar
»
Eric
Maillard
–
French
GM
Ogilvy
Public
Rela;ons
Worldwide

16. A
suivre…