SlideShare a Scribd company logo
1 of 35
Download to read offline
© Christophe Ginisty 2014!
From information
to shared emotions :
the new paradigm of
public relations
Christophe Ginisty
May 28th, 2014
Rostov – Russia
@cginisty
© Christophe Ginisty 2014!
What do we call Public Relations?
© Christophe Ginisty 2014!
1984!
“Public relations is the
practice of managing
the spread of
information between an
individual (or an
organization) and the
public”
© Christophe Ginisty 2014!
2010!
“Public relations is a
strategic communication
process that builds
mutually beneficial
relationships between
organizations and their
publics”
© Christophe Ginisty 2014!
How to build a
mutually
beneficial
relationship?
© Christophe Ginisty 2014!
INFORMATION
conversation
relationship
© Christophe Ginisty 2014!
INFORMATION
conversation
relationship
Why will people want
to enter into the
conversation?!
© Christophe Ginisty 2014!
INFORMATION
conversation
relationship
Why will people want
to enter into the
conversation?!
How the conversation
will lead to a
relationship?!
© Christophe Ginisty 2014!
EMOTIONS ARE THE
ENGINE OF PUBLIC
RELATIONS AT THE
DIGITAL AGE
© Christophe Ginisty 2014!
What are the 3 basic activities
on social networks?
© Christophe Ginisty 2014!
© Christophe Ginisty 2014!
© Christophe Ginisty 2014!
© Christophe Ginisty 2014!
Like is an emotion in itself
Commenting is often inspired
by an emotional link to the
topic
People will share content that
moves them
© Christophe Ginisty 2014!
© Christophe Ginisty 2014!
© Christophe Ginisty 2014!
WHAT PR PROFESSIONALS
MUST LEARN FROM THAT?
© Christophe Ginisty 2014!
COMMUNICATING IS NOT ENOUGH
A winning PR strategy is not
only about releasing
information and sending out
press releases: it is about
inspiring a relationship
© Christophe Ginisty 2014!
Traditional PR is {nearly} dead
© Christophe Ginisty 2014!
EMOTIONS HAVE BECOME THE VEHICULE
Create a set of content that
will inspire emotions from
your stakeholders: social
media ignition
© Christophe Ginisty 2014!
© Christophe Ginisty 2014!
CROWDS HAVE BECOME A MEDIA
Listen, monitor and be ready
to interact directly with your
stakeholders: be part of it and
switch to the conversational
mode
© Christophe Ginisty 2014!
DEVIL’S IN THE DETAILS
People are commenting
outside of the core
information: check your
vulnerabilities and stay
accountable
© Christophe Ginisty 2014!
© Christophe Ginisty 2014!
Endorsement foster propagation
People will often share
information based on self
identification: identify
influencers and information
flows
© Christophe Ginisty 2014!
© Christophe Ginisty 2014!
The world never sleeps
PR has become a 24/7 activity:
set alerts and create the
conditions of a maximum
reactivity
© Christophe Ginisty 2014!
Crisis situations will happen
Conversations will expose
organizations like never
before: be prepared and be
ready to react fast
© Christophe Ginisty 2014!
© Christophe Ginisty 2014!
WHAT are the pilars of all that?
© Christophe Ginisty 2014!
listening
monitoring&!
© Christophe Ginisty 2014!
The art of modern public relations
is to become a
“community driven organization”
© Christophe Ginisty 2014!
Open
COMMUNITY DRIVEN ORGANIZATION
INSPiRATIONAL
empathiccaring
More
transparent
engaging accountableEthical
listening
reactive ready
© Christophe Ginisty 2014!
COMMUNITY DRIVEN ORGANIZATION
Trusted!
© Christophe Ginisty 2014!
Merci ;-)

More Related Content

What's hot

PR in transition : the importance of sentimental crowds
PR in transition : the importance of sentimental crowdsPR in transition : the importance of sentimental crowds
PR in transition : the importance of sentimental crowdsChristophe Ginisty
 
The importance of Crowd Phenomenon
The importance of Crowd Phenomenon The importance of Crowd Phenomenon
The importance of Crowd Phenomenon Christophe Ginisty
 
Ginisty for Saudi Aramco Communication Symposium 2014
Ginisty for Saudi Aramco Communication Symposium 2014Ginisty for Saudi Aramco Communication Symposium 2014
Ginisty for Saudi Aramco Communication Symposium 2014Christophe Ginisty
 
Listening and receiving feedback in Intelligent Public Relations
Listening and receiving feedback in Intelligent Public RelationsListening and receiving feedback in Intelligent Public Relations
Listening and receiving feedback in Intelligent Public RelationsChristophe Ginisty
 
Storytelling: the key points for businesses
Storytelling: the key points for businessesStorytelling: the key points for businesses
Storytelling: the key points for businessesChristophe Ginisty
 
Engagement strategies: The Next Generation- How your nonprofit can live long ...
Engagement strategies: The Next Generation- How your nonprofit can live long ...Engagement strategies: The Next Generation- How your nonprofit can live long ...
Engagement strategies: The Next Generation- How your nonprofit can live long ...Votility
 
Social media spring cleaning
Social media spring cleaningSocial media spring cleaning
Social media spring cleaningCoacharya
 
NINA Excellence In Social Media
NINA Excellence In Social MediaNINA Excellence In Social Media
NINA Excellence In Social MediaAndrew Hoffman
 
WPNG: Using Social Media in Your Company
WPNG: Using Social Media in Your CompanyWPNG: Using Social Media in Your Company
WPNG: Using Social Media in Your CompanyKelly Rigotti
 
Trulia OMB 062012 - Patterson
Trulia OMB 062012 - PattersonTrulia OMB 062012 - Patterson
Trulia OMB 062012 - Pattersonibdp3
 
The Courage to Share
The Courage to ShareThe Courage to Share
The Courage to ShareKai Fitzner
 
Social Media for Business
Social Media for BusinessSocial Media for Business
Social Media for BusinessLisa Harrison
 
Jeff White ADL keynote on social media and internet marketing
Jeff White ADL keynote on social media and internet marketingJeff White ADL keynote on social media and internet marketing
Jeff White ADL keynote on social media and internet marketingKula Partners
 
[Handout] Amy Sept - You're On Social Media ... Now What?: Finding the Next S...
[Handout] Amy Sept - You're On Social Media ... Now What?: Finding the Next S...[Handout] Amy Sept - You're On Social Media ... Now What?: Finding the Next S...
[Handout] Amy Sept - You're On Social Media ... Now What?: Finding the Next S...CanadaHelps / MyCharityConnects
 
Womenand, Influence and Social Media
Womenand, Influence and Social MediaWomenand, Influence and Social Media
Womenand, Influence and Social MediaCheryl Smith
 
Social media has changed the world we live
Social media has changed the world we liveSocial media has changed the world we live
Social media has changed the world we liveBlissy10
 
No, I cannot create a social media strategy for you!
No, I cannot create a social media strategy for you!No, I cannot create a social media strategy for you!
No, I cannot create a social media strategy for you!Shalu Wasu
 
Governor's conference on substance abuse 04 apr12
Governor's conference on substance abuse   04 apr12Governor's conference on substance abuse   04 apr12
Governor's conference on substance abuse 04 apr12Suzanne Hull
 
VerdeSol Introduction
VerdeSol IntroductionVerdeSol Introduction
VerdeSol IntroductionTerell Jones
 

What's hot (20)

PR in transition : the importance of sentimental crowds
PR in transition : the importance of sentimental crowdsPR in transition : the importance of sentimental crowds
PR in transition : the importance of sentimental crowds
 
The importance of Crowd Phenomenon
The importance of Crowd Phenomenon The importance of Crowd Phenomenon
The importance of Crowd Phenomenon
 
Ginisty for Saudi Aramco Communication Symposium 2014
Ginisty for Saudi Aramco Communication Symposium 2014Ginisty for Saudi Aramco Communication Symposium 2014
Ginisty for Saudi Aramco Communication Symposium 2014
 
Listening and receiving feedback in Intelligent Public Relations
Listening and receiving feedback in Intelligent Public RelationsListening and receiving feedback in Intelligent Public Relations
Listening and receiving feedback in Intelligent Public Relations
 
Storytelling: the key points for businesses
Storytelling: the key points for businessesStorytelling: the key points for businesses
Storytelling: the key points for businesses
 
What is the future of PR
What is the future of PRWhat is the future of PR
What is the future of PR
 
Engagement strategies: The Next Generation- How your nonprofit can live long ...
Engagement strategies: The Next Generation- How your nonprofit can live long ...Engagement strategies: The Next Generation- How your nonprofit can live long ...
Engagement strategies: The Next Generation- How your nonprofit can live long ...
 
Social media spring cleaning
Social media spring cleaningSocial media spring cleaning
Social media spring cleaning
 
NINA Excellence In Social Media
NINA Excellence In Social MediaNINA Excellence In Social Media
NINA Excellence In Social Media
 
WPNG: Using Social Media in Your Company
WPNG: Using Social Media in Your CompanyWPNG: Using Social Media in Your Company
WPNG: Using Social Media in Your Company
 
Trulia OMB 062012 - Patterson
Trulia OMB 062012 - PattersonTrulia OMB 062012 - Patterson
Trulia OMB 062012 - Patterson
 
The Courage to Share
The Courage to ShareThe Courage to Share
The Courage to Share
 
Social Media for Business
Social Media for BusinessSocial Media for Business
Social Media for Business
 
Jeff White ADL keynote on social media and internet marketing
Jeff White ADL keynote on social media and internet marketingJeff White ADL keynote on social media and internet marketing
Jeff White ADL keynote on social media and internet marketing
 
[Handout] Amy Sept - You're On Social Media ... Now What?: Finding the Next S...
[Handout] Amy Sept - You're On Social Media ... Now What?: Finding the Next S...[Handout] Amy Sept - You're On Social Media ... Now What?: Finding the Next S...
[Handout] Amy Sept - You're On Social Media ... Now What?: Finding the Next S...
 
Womenand, Influence and Social Media
Womenand, Influence and Social MediaWomenand, Influence and Social Media
Womenand, Influence and Social Media
 
Social media has changed the world we live
Social media has changed the world we liveSocial media has changed the world we live
Social media has changed the world we live
 
No, I cannot create a social media strategy for you!
No, I cannot create a social media strategy for you!No, I cannot create a social media strategy for you!
No, I cannot create a social media strategy for you!
 
Governor's conference on substance abuse 04 apr12
Governor's conference on substance abuse   04 apr12Governor's conference on substance abuse   04 apr12
Governor's conference on substance abuse 04 apr12
 
VerdeSol Introduction
VerdeSol IntroductionVerdeSol Introduction
VerdeSol Introduction
 

Viewers also liked

Opportunités digitales pour les entreprises
Opportunités digitales pour les entreprisesOpportunités digitales pour les entreprises
Opportunités digitales pour les entreprisesChristophe Ginisty
 
Territoires et interactions differences culturelles dans les reactions des in...
Territoires et interactions differences culturelles dans les reactions des in...Territoires et interactions differences culturelles dans les reactions des in...
Territoires et interactions differences culturelles dans les reactions des in...ReputationWar2015
 
Understanding the issues of country branding bloom consulting_rw15
Understanding the issues of country branding bloom consulting_rw15Understanding the issues of country branding bloom consulting_rw15
Understanding the issues of country branding bloom consulting_rw15ReputationWar2015
 
Le nouvel enjeu commercial et democratique des marques territoire nicolas bor...
Le nouvel enjeu commercial et democratique des marques territoire nicolas bor...Le nouvel enjeu commercial et democratique des marques territoire nicolas bor...
Le nouvel enjeu commercial et democratique des marques territoire nicolas bor...ReputationWar2015
 
How to fight against decades of bad reputation the albanian case gjermeni rw15
How to fight against decades of bad reputation the albanian case gjermeni rw15How to fight against decades of bad reputation the albanian case gjermeni rw15
How to fight against decades of bad reputation the albanian case gjermeni rw15ReputationWar2015
 
Gianni Catalfamo « ACCORDO », L’ART SUBTIL DE L’HARMONIE CULTURELLE
Gianni Catalfamo « ACCORDO », L’ART SUBTIL DE L’HARMONIE CULTURELLEGianni Catalfamo « ACCORDO », L’ART SUBTIL DE L’HARMONIE CULTURELLE
Gianni Catalfamo « ACCORDO », L’ART SUBTIL DE L’HARMONIE CULTURELLEReputationWar2015
 
Introduction ReputationWar 2015
Introduction ReputationWar 2015Introduction ReputationWar 2015
Introduction ReputationWar 2015Christophe Ginisty
 
Enquete exclusive opinionway pour reputation war rw15
Enquete exclusive opinionway pour reputation war rw15Enquete exclusive opinionway pour reputation war rw15
Enquete exclusive opinionway pour reputation war rw15ReputationWar2015
 
Reveal of the ReputationWar 2015's umbrella theme
Reveal of the ReputationWar 2015's umbrella themeReveal of the ReputationWar 2015's umbrella theme
Reveal of the ReputationWar 2015's umbrella themeChristophe Ginisty
 
What is the real value of creativity in PR?
What is the real value of creativity in PR? What is the real value of creativity in PR?
What is the real value of creativity in PR? Christophe Ginisty
 
ReputationWar 2015 : Première présentation
ReputationWar 2015 : Première présentationReputationWar 2015 : Première présentation
ReputationWar 2015 : Première présentationChristophe Ginisty
 
How are influencers shaping a new world?
How are influencers shaping a new world? How are influencers shaping a new world?
How are influencers shaping a new world? Christophe Ginisty
 
Les foules connectées, les nouvelles stars de l'influence
Les foules connectées, les nouvelles stars de l'influenceLes foules connectées, les nouvelles stars de l'influence
Les foules connectées, les nouvelles stars de l'influenceChristophe Ginisty
 
L'étrange pouvoir de la photo à l'ère des réseaux sociaux
L'étrange pouvoir de la photo à l'ère des réseaux sociaux L'étrange pouvoir de la photo à l'ère des réseaux sociaux
L'étrange pouvoir de la photo à l'ère des réseaux sociaux Christophe Ginisty
 
Le luxe a la française un heritage de droit divin rw15
Le luxe a la française un heritage de droit divin rw15Le luxe a la française un heritage de droit divin rw15
Le luxe a la française un heritage de droit divin rw15ReputationWar2015
 
Déontologie et Relations Publiques dans un monde digital
Déontologie et Relations Publiques dans un monde digitalDéontologie et Relations Publiques dans un monde digital
Déontologie et Relations Publiques dans un monde digitalChristophe Ginisty
 

Viewers also liked (19)

Reputation war social club
Reputation war social clubReputation war social club
Reputation war social club
 
Opportunités digitales pour les entreprises
Opportunités digitales pour les entreprisesOpportunités digitales pour les entreprises
Opportunités digitales pour les entreprises
 
Territoires et interactions differences culturelles dans les reactions des in...
Territoires et interactions differences culturelles dans les reactions des in...Territoires et interactions differences culturelles dans les reactions des in...
Territoires et interactions differences culturelles dans les reactions des in...
 
Understanding the issues of country branding bloom consulting_rw15
Understanding the issues of country branding bloom consulting_rw15Understanding the issues of country branding bloom consulting_rw15
Understanding the issues of country branding bloom consulting_rw15
 
Le nouvel enjeu commercial et democratique des marques territoire nicolas bor...
Le nouvel enjeu commercial et democratique des marques territoire nicolas bor...Le nouvel enjeu commercial et democratique des marques territoire nicolas bor...
Le nouvel enjeu commercial et democratique des marques territoire nicolas bor...
 
How to fight against decades of bad reputation the albanian case gjermeni rw15
How to fight against decades of bad reputation the albanian case gjermeni rw15How to fight against decades of bad reputation the albanian case gjermeni rw15
How to fight against decades of bad reputation the albanian case gjermeni rw15
 
Gianni Catalfamo « ACCORDO », L’ART SUBTIL DE L’HARMONIE CULTURELLE
Gianni Catalfamo « ACCORDO », L’ART SUBTIL DE L’HARMONIE CULTURELLEGianni Catalfamo « ACCORDO », L’ART SUBTIL DE L’HARMONIE CULTURELLE
Gianni Catalfamo « ACCORDO », L’ART SUBTIL DE L’HARMONIE CULTURELLE
 
Introduction ReputationWar 2015
Introduction ReputationWar 2015Introduction ReputationWar 2015
Introduction ReputationWar 2015
 
Enquete exclusive opinionway pour reputation war rw15
Enquete exclusive opinionway pour reputation war rw15Enquete exclusive opinionway pour reputation war rw15
Enquete exclusive opinionway pour reputation war rw15
 
Reveal of the ReputationWar 2015's umbrella theme
Reveal of the ReputationWar 2015's umbrella themeReveal of the ReputationWar 2015's umbrella theme
Reveal of the ReputationWar 2015's umbrella theme
 
What is the real value of creativity in PR?
What is the real value of creativity in PR? What is the real value of creativity in PR?
What is the real value of creativity in PR?
 
ReputationWar 2015 : Première présentation
ReputationWar 2015 : Première présentationReputationWar 2015 : Première présentation
ReputationWar 2015 : Première présentation
 
Réputation : les enjeux
Réputation : les enjeux Réputation : les enjeux
Réputation : les enjeux
 
How are influencers shaping a new world?
How are influencers shaping a new world? How are influencers shaping a new world?
How are influencers shaping a new world?
 
Les foules connectées, les nouvelles stars de l'influence
Les foules connectées, les nouvelles stars de l'influenceLes foules connectées, les nouvelles stars de l'influence
Les foules connectées, les nouvelles stars de l'influence
 
L'étrange pouvoir de la photo à l'ère des réseaux sociaux
L'étrange pouvoir de la photo à l'ère des réseaux sociaux L'étrange pouvoir de la photo à l'ère des réseaux sociaux
L'étrange pouvoir de la photo à l'ère des réseaux sociaux
 
Le luxe a la française un heritage de droit divin rw15
Le luxe a la française un heritage de droit divin rw15Le luxe a la française un heritage de droit divin rw15
Le luxe a la française un heritage de droit divin rw15
 
Programme art'tractivité
Programme art'tractivité Programme art'tractivité
Programme art'tractivité
 
Déontologie et Relations Publiques dans un monde digital
Déontologie et Relations Publiques dans un monde digitalDéontologie et Relations Publiques dans un monde digital
Déontologie et Relations Publiques dans un monde digital
 

Similar to From information to shared emotions: the new paradigm of PR

Digital Branding Summit 15-16 october 2014. Axel Bendrik (Actionist) & Jonas ...
Digital Branding Summit 15-16 october 2014. Axel Bendrik (Actionist) & Jonas ...Digital Branding Summit 15-16 october 2014. Axel Bendrik (Actionist) & Jonas ...
Digital Branding Summit 15-16 october 2014. Axel Bendrik (Actionist) & Jonas ...World Brand Academy
 
Reputation war 2014 introduction
Reputation war 2014 introductionReputation war 2014 introduction
Reputation war 2014 introductionChristophe Ginisty
 
Goal Driven Social Communications
Goal Driven Social CommunicationsGoal Driven Social Communications
Goal Driven Social CommunicationsNikki Sunstrum
 
CSO PeerLearning on Media
CSO PeerLearning on Media CSO PeerLearning on Media
CSO PeerLearning on Media elenaganan
 
Creative Re:Brief. A New Creative Brief For A New World
Creative Re:Brief.  A New Creative Brief For A New WorldCreative Re:Brief.  A New Creative Brief For A New World
Creative Re:Brief. A New Creative Brief For A New WorldRobert Graup
 
CultureQ - Five transformative trends for 2014
CultureQ - Five transformative trends for 2014CultureQ - Five transformative trends for 2014
CultureQ - Five transformative trends for 2014Anne Bahr Thompson
 
Digital Citizenship
Digital CitizenshipDigital Citizenship
Digital CitizenshipSaraWolfson2
 
Social Media Presentation -- UCP Lisbon, March 2013
Social Media Presentation -- UCP Lisbon, March 2013Social Media Presentation -- UCP Lisbon, March 2013
Social Media Presentation -- UCP Lisbon, March 2013Calvin Jones
 
Aspenware TechMunch presents: mobile communities of interest
Aspenware TechMunch presents: mobile communities of interestAspenware TechMunch presents: mobile communities of interest
Aspenware TechMunch presents: mobile communities of interestAspenware
 
Catherine Howe Public-I
Catherine Howe Public-ICatherine Howe Public-I
Catherine Howe Public-ISussex Police
 
responding to Social, Political and Cultural Change
responding to Social, Political and Cultural Changeresponding to Social, Political and Cultural Change
responding to Social, Political and Cultural ChangeJanVieDuero
 
Cocomms Gurutalk 12 May 2015
Cocomms Gurutalk 12 May 2015Cocomms Gurutalk 12 May 2015
Cocomms Gurutalk 12 May 2015Cocomms
 
Duncan Lockard - Using Big Data to Change the World
Duncan Lockard - Using Big Data to Change the WorldDuncan Lockard - Using Big Data to Change the World
Duncan Lockard - Using Big Data to Change the WorldJulia Grosman
 
Future of Online Organizing training
Future of Online Organizing training  Future of Online Organizing training
Future of Online Organizing training Cheryl Contee
 
Cut Through the Noise: The 3Es of Brand Storytelling
Cut Through the Noise: The 3Es of Brand StorytellingCut Through the Noise: The 3Es of Brand Storytelling
Cut Through the Noise: The 3Es of Brand StorytellingTunisha Singleton, PhD
 
Duncan Lockard - Using Big Data to Change the World
Duncan Lockard - Using Big Data to Change the WorldDuncan Lockard - Using Big Data to Change the World
Duncan Lockard - Using Big Data to Change the WorldAutumn Quarantotto
 

Similar to From information to shared emotions: the new paradigm of PR (20)

Digital Branding Summit 15-16 october 2014. Axel Bendrik (Actionist) & Jonas ...
Digital Branding Summit 15-16 october 2014. Axel Bendrik (Actionist) & Jonas ...Digital Branding Summit 15-16 october 2014. Axel Bendrik (Actionist) & Jonas ...
Digital Branding Summit 15-16 october 2014. Axel Bendrik (Actionist) & Jonas ...
 
Reputation war 2014 introduction
Reputation war 2014 introductionReputation war 2014 introduction
Reputation war 2014 introduction
 
Goal Driven Social Communications
Goal Driven Social CommunicationsGoal Driven Social Communications
Goal Driven Social Communications
 
CSO PeerLearning on Media
CSO PeerLearning on Media CSO PeerLearning on Media
CSO PeerLearning on Media
 
Creative Re:Brief. A New Creative Brief For A New World
Creative Re:Brief.  A New Creative Brief For A New WorldCreative Re:Brief.  A New Creative Brief For A New World
Creative Re:Brief. A New Creative Brief For A New World
 
Public Opinion
Public OpinionPublic Opinion
Public Opinion
 
CultureQ - Five transformative trends for 2014
CultureQ - Five transformative trends for 2014CultureQ - Five transformative trends for 2014
CultureQ - Five transformative trends for 2014
 
Digital Citizenship
Digital CitizenshipDigital Citizenship
Digital Citizenship
 
Mcm module 4a
Mcm   module 4aMcm   module 4a
Mcm module 4a
 
Social Media Presentation -- UCP Lisbon, March 2013
Social Media Presentation -- UCP Lisbon, March 2013Social Media Presentation -- UCP Lisbon, March 2013
Social Media Presentation -- UCP Lisbon, March 2013
 
Aspenware TechMunch presents: mobile communities of interest
Aspenware TechMunch presents: mobile communities of interestAspenware TechMunch presents: mobile communities of interest
Aspenware TechMunch presents: mobile communities of interest
 
Catherine Howe Public-I
Catherine Howe Public-ICatherine Howe Public-I
Catherine Howe Public-I
 
responding to Social, Political and Cultural Change
responding to Social, Political and Cultural Changeresponding to Social, Political and Cultural Change
responding to Social, Political and Cultural Change
 
YUHU
YUHUYUHU
YUHU
 
Cocomms Gurutalk 12 May 2015
Cocomms Gurutalk 12 May 2015Cocomms Gurutalk 12 May 2015
Cocomms Gurutalk 12 May 2015
 
Duncan Lockard - Using Big Data to Change the World
Duncan Lockard - Using Big Data to Change the WorldDuncan Lockard - Using Big Data to Change the World
Duncan Lockard - Using Big Data to Change the World
 
Mhcd advocacy les wallace may 2017
Mhcd advocacy les wallace may 2017Mhcd advocacy les wallace may 2017
Mhcd advocacy les wallace may 2017
 
Future of Online Organizing training
Future of Online Organizing training  Future of Online Organizing training
Future of Online Organizing training
 
Cut Through the Noise: The 3Es of Brand Storytelling
Cut Through the Noise: The 3Es of Brand StorytellingCut Through the Noise: The 3Es of Brand Storytelling
Cut Through the Noise: The 3Es of Brand Storytelling
 
Duncan Lockard - Using Big Data to Change the World
Duncan Lockard - Using Big Data to Change the WorldDuncan Lockard - Using Big Data to Change the World
Duncan Lockard - Using Big Data to Change the World
 

More from Christophe Ginisty

Social media trends: What shall we learn?
Social media trends: What shall we learn? Social media trends: What shall we learn?
Social media trends: What shall we learn? Christophe Ginisty
 
How to define the metrics for digital campaigns and strategies
How to define the metrics for digital campaigns and strategies How to define the metrics for digital campaigns and strategies
How to define the metrics for digital campaigns and strategies Christophe Ginisty
 
Where is social media headed? The biggest trends to watch out for
Where is social media headed? The biggest trends to watch out forWhere is social media headed? The biggest trends to watch out for
Where is social media headed? The biggest trends to watch out forChristophe Ginisty
 
Les nouvelles réalités de l'influence
Les nouvelles réalités de l'influence Les nouvelles réalités de l'influence
Les nouvelles réalités de l'influence Christophe Ginisty
 
How to survive in middle of liars
How to survive in middle of liars How to survive in middle of liars
How to survive in middle of liars Christophe Ginisty
 
In a Post-truth era, what are the challenges for media?
In a Post-truth era, what are the challenges for media? In a Post-truth era, what are the challenges for media?
In a Post-truth era, what are the challenges for media? Christophe Ginisty
 
Reputation crisis in the real world
Reputation crisis in the real worldReputation crisis in the real world
Reputation crisis in the real worldChristophe Ginisty
 
Why reputation matters for CEOs workshop
Why reputation matters for CEOs workshopWhy reputation matters for CEOs workshop
Why reputation matters for CEOs workshopChristophe Ginisty
 
From communication to reputation: the critical change in the social media era
From communication to reputation: the critical change in the social media eraFrom communication to reputation: the critical change in the social media era
From communication to reputation: the critical change in the social media eraChristophe Ginisty
 
Why reputation matters for CEOs
Why reputation matters for CEOsWhy reputation matters for CEOs
Why reputation matters for CEOsChristophe Ginisty
 

More from Christophe Ginisty (10)

Social media trends: What shall we learn?
Social media trends: What shall we learn? Social media trends: What shall we learn?
Social media trends: What shall we learn?
 
How to define the metrics for digital campaigns and strategies
How to define the metrics for digital campaigns and strategies How to define the metrics for digital campaigns and strategies
How to define the metrics for digital campaigns and strategies
 
Where is social media headed? The biggest trends to watch out for
Where is social media headed? The biggest trends to watch out forWhere is social media headed? The biggest trends to watch out for
Where is social media headed? The biggest trends to watch out for
 
Les nouvelles réalités de l'influence
Les nouvelles réalités de l'influence Les nouvelles réalités de l'influence
Les nouvelles réalités de l'influence
 
How to survive in middle of liars
How to survive in middle of liars How to survive in middle of liars
How to survive in middle of liars
 
In a Post-truth era, what are the challenges for media?
In a Post-truth era, what are the challenges for media? In a Post-truth era, what are the challenges for media?
In a Post-truth era, what are the challenges for media?
 
Reputation crisis in the real world
Reputation crisis in the real worldReputation crisis in the real world
Reputation crisis in the real world
 
Why reputation matters for CEOs workshop
Why reputation matters for CEOs workshopWhy reputation matters for CEOs workshop
Why reputation matters for CEOs workshop
 
From communication to reputation: the critical change in the social media era
From communication to reputation: the critical change in the social media eraFrom communication to reputation: the critical change in the social media era
From communication to reputation: the critical change in the social media era
 
Why reputation matters for CEOs
Why reputation matters for CEOsWhy reputation matters for CEOs
Why reputation matters for CEOs
 

Recently uploaded

Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfSourav Sikder
 
Human Resource Management Chapter 9: Performance Management and Appraisal
Human Resource Management Chapter 9: Performance Management and AppraisalHuman Resource Management Chapter 9: Performance Management and Appraisal
Human Resource Management Chapter 9: Performance Management and Appraisalgomezdominic3
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 

Recently uploaded (20)

Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
 
Human Resource Management Chapter 9: Performance Management and Appraisal
Human Resource Management Chapter 9: Performance Management and AppraisalHuman Resource Management Chapter 9: Performance Management and Appraisal
Human Resource Management Chapter 9: Performance Management and Appraisal
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
AL Satwa Dubai Call Girls +971552825767 Call Girls In AL Karama
AL Satwa Dubai Call Girls +971552825767  Call Girls In AL KaramaAL Satwa Dubai Call Girls +971552825767  Call Girls In AL Karama
AL Satwa Dubai Call Girls +971552825767 Call Girls In AL Karama
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 
Deira Dubai Call Girls +971552825767 Call Girls In Downtown Dubai
Deira Dubai Call Girls +971552825767 Call Girls In Downtown DubaiDeira Dubai Call Girls +971552825767 Call Girls In Downtown Dubai
Deira Dubai Call Girls +971552825767 Call Girls In Downtown Dubai
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 

From information to shared emotions: the new paradigm of PR