Google Now is Google's predictive search feature that provides personalized information to users such as traffic, weather, sports scores, stock prices and flight status without the user searching for it. It learns from a user's search history and location to send relevant updates. Google Now is expanding through partnerships with companies like Nest and Intel and may eventually be integrated into cars to provide recommendations, offers and other personalized information to users.

1. Google Now
Gil Reich (@GilR)
Managing Greatness

4. Traditional search

5. Google Now & Predictive Search
1. What it is
2. Where it’s going
3. What you can do

6. What Google Now is

7. Traffic

8. Weather

9. Sports previews & results

10. Stock prices

11. Flight status

12. Birthdays, articles

13. Website updates

14. How does it know?

15. It’s stalking you

16. Keep me updated

17. Search updates

18. Customize

19. Suggested search beyond
Google & Siri

20. Suggested search beyond Google

21. Suggested search beyond Google

22. Where Google Now is Going

24. Nest: Home electronics

25. Intel: Biometric patch

26. OAA: Integrated into cars

27. Future: Recommendations & offers

28. Future (maybe)

29. Future (maybe)

30. Future (maybe)

31. What you can do?

32. Get your “real” life online

33. Get appointments online

34. Copy offline relationships online

35. Get reviews

36. Email action: RSVP

37. Google Now: Appointment

38. Feed the knowledge base

39. Get local listings & reviews

40. Social media

41. Use schema.org

42. Mark up your page

43. Feed the knowledge base

44. Other suggested search players

45. Summary &
Closing thoughts

46. Think differently …

47. The fundamental things apply

48. The fundamental things
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Create what your customers want
Build relationships
Establish authority
Engage your users and partners
Tell Google what you’re offering