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Herding Cats: Web Content Strategies Overview

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Herding Cats: Web Content Strategies Gill Murrey Office of Web Communications Vanderbilt University
Outline ,[object Object],[object Object],[object Object],[object Object]
What is Web Content Strategy? ,[object Object],[object Object]
What is Content? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Content Problem ,[object Object],[object Object],[object Object],[object Object]
More Content Problems ,[object Object],[object Object],[object Object]
Problem Solved: Web Content Strategy ,[object Object]
A Short History ,[object Object],[object Object],[object Object],[object Object],[object Object]
What does a Web Content Strategist Do? ,[object Object],[object Object],[object Object]
A Job Description ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Job Description, cont. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Content Strategy Workflow
Content Strategy Workflow ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What do we have?
Content Inventory ,[object Object],[object Object],[object Object]
[object Object],[object Object],Credit: Sarah Rice, IA Institute
Qualitative Content Review ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Gap Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object]
Plan
Big Questions First ,[object Object],[object Object],[object Object],[object Object],[object Object]
Usability Testing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brainstorm ,[object Object],[object Object],[object Object],[object Object]
Integrating Social Media ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Defining the Content Groups ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Site Map ,[object Object]
Wireframes ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object],[object Object],[object Object],[object Object]
Page Tables ,[object Object],[object Object],[object Object],[object Object],[object Object]
Page Tables ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content Types ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Give Your Writers Styleguides for Content Types ,[object Object],[object Object],[object Object]
Voice and Tone ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Build
How Do You Get Content? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Resources for Writers ,[object Object],[object Object],[object Object],[object Object]
Content Approval Process ,[object Object],[object Object],[object Object],[object Object]
Maintain
Editorial Calendar ,[object Object],[object Object]
Editorial Styleguide ,[object Object],[object Object],[object Object],[object Object],[object Object]
Process to Remove Content ,[object Object],[object Object],[object Object]
Process to Archive Content ,[object Object],[object Object],[object Object]
Who’s Doing It Right? REI ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
REI and Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object]
Web Content Lifecycle* ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions?

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