Nesta has created resources to help creative individuals and businesses develop their ideas and get started. The document discusses Nesta's Enterprise Toolkit which provides guidance on various aspects of starting a business such as determining customers, developing a marketing plan, financial modeling, and identifying intellectual property. It also highlights case studies of individuals Nesta has supported, such as fashion designer Johanna Basford, and provides links to useful organizations. The overall document promotes Nesta's tools and resources for creative entrepreneurs.

1. hello !
Gillian Easson @gillianeasson
Nesta @nesta_uk

2. Nesta…

3. Me…
Digital Social
Creative

4. Balancing the left with the right
http://blog.mindjet.com

5. Supporting creative individuals
Nesta has supported hundreds of creative freelancers and businesses around
the world.

6. Developing you and your idea at the same time
Word cloud showing responses to the question ‘With hindsight what was the most useful part of the
Starter for 6 programme?’ (SQW interim report, 2011)

7. Arrivals and destinations 01 Getting off the ground 02
 Who this guide is for and how it can help Business Facts
Do you have a good idea or a good business idea?
 Why it’s different from other business guides
Intellectual Property
 What to expect to get out of the process How to identify, protect and exploit IP
 What kind of company to set up Values
Identify your values and summarise
 Links to useful organisations the impacts you want
 Case studies Evidence Modelling
Illustrate what success will look like
Customers Marketing Mix and Plan
Determine who is buying your How to apply this mix to your
product and why business needs. The main elements
www.nesta.org.uk/enterprise-toolkit you need to consider when planning
Your business process marketing activities
The different elements that make up your business
Relationships Financial Modelling
The different associations you have to recognise and Including the vital role of cash flow to ensure your
develop to ensure your product or service reaches your business makes enough money to continue trading in the
customers way you desire
Choosing your path 03 In it for the long haul 04

8. Materials are being used around the world
China
Russia
Brazil
Nigeria

9. ‘It’s taken me a while to get over my
belief that you have to be on the
breadline to be running a successful
creative business. Now I realise it is
about making money… we sell
designs, we make money, then we
can be more creative and take on
more new projects!’
Johanna Basford, Ink Evangelist

10. Tools to help
you visualise,
plan, build,
shape, test,
communicate,
and launch!

11. Knowing your values and developing your language 02
Think of a product or service that you
really admire.
What is it about it that you really like and
value?
What is it about your own idea that you
like and admire?

12. 02
Evidence modelling

13. 02
Future evidence
Creating evidence of your future success can help you identify and work
towards your goal.
1st image - Dean Brown created this mock webpage. His vision was to sell his products in the Design Museum
Shop, London.
2nd image – Director of the Design Museum with Dean’s products a year later, ordering stock for the store.

16. Customer profiling

17. Testing your idea

18. Relationships

19. Blueprinting

20. All the best with…
www.nesta.org.uk/enterprise-toolkit
Gillian.easson@nesta.org.uk
@gillianeasson

21. Fashion toolkit – a resource for fashion designers
http://www.nesta.org.uk/library/documents/FashionToolDesv2.pdf